How well do you know your customers What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:● Gain invaluable insights into who they are and what they care about● Use listening posts and Contact Point Innovation to refine customer types● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant● Connect across the five most important touchpoints● Co-create with your customers● And much moreWhen you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

    Dale Dougherty, creator of MAKE: magazine and the Maker Faire, provides a guided tour of the....

    Chandramouli Venkatesan identifies this as developing the capability to succeed and continuously improve that capability. He calls this the Get Better Model, or GBM—your model to continuously improve how good you are.A GBM is made up of four key components and these must be practised deliberately for getting better—getting better by yourself; getting better by leveraging others; making others get better; and making and implementing a get-better plan.This powerful and life-changing book shows you how you can unlock your potential at work, and in life, and constantly get better.

    Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you’ll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. Provides a background in data science fundamentals before moving on to working with relational databases and unstructured data and preparing your data for analysis Details different data visualization techniques that can be used to showcase and summarize your data Explains both supervised and unsupervised machine learning, including regression, model validation, and clustering techniques Includes coverage of big data processing tools like MapReduce, Hadoop, Dremel, Storm, and Spark It’s a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

    Through research studies, personal stories, and anecdotal evidence from celebrities, famous athletes, and influential businessmen, Ted reveals the six secrets to achieving true happiness—and how they make success almost inevitable. Showing people exactly how they can apply the six secrets to their work, at home, and in their personal lives, Leonsis also reveals how some of the most successful and happy people today—Bono, Michael Jordan, Steve Case—have put these secrets into practice for themselves. Dynamic, inspiring, and unique, The Business of Happiness proves that anyone can be more successful and happier, including you.

    Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

    Features a three-phase, six-month program for the entire body, helping readers increase their lean body mass, build muscle, and dramatically transform their bodies. Instruction revolves around MAX (Mitogen Activated Xtreme training) Mitogens being the chemical substances that encourage cells to divide, a process essential to muscle growth. Includes over 100 exercises and more than 200 photos that demonstrate the exercises and ready-to-use prescriptive program guides. Program's goal is to systematically utilize featured exercises to enhance mitogenic and other growth-oriented training responses in a way that promotes optimal muscle development. Complemented by cardio guidelines and nutritional recommendations based on the latest scientific research.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Heart rate serves as a window into the body, giving you minute-to-minute feedback on your physical condition based on all the factors affecting it—exercise intensity, diet, temperature, humidity, altitude, fatigue, and more.Total Heart Rate Training explains:•Heart function during exercise•How heart rate monitors work•Simple ways to use a heart rate monitor•Advanced heart rate training techniquesWith Total Heart Rate Training, you can design a personalized program that practically guarantees you’ll achieve your fitness goals. You’ll be able to determine the precise and optimal heart rate for each day’s workout by using your heart rate monitor to keep you on target. It’s like having a personal trainer telling you when to go harder and when to back off.This book also shows how powermeters and accelerometers enable you to compare your body’s input, as measured by heart rate, with its output-power or pace. It’s a combination that allows you to train at your peak for that competitive edge.

    Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant featuresGerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses A recognized and widely respected co-author and leader in the accounting field The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    Mohr’s work helping women play bigger has earned acclaim from the likes of Maria Shriver and Jillian Michaels, and has been featured on the Today show, CNN, and a host of other media outlets.   Sheryl Sandberg’s Lean In gave many women new awareness about what kinds of changes they need to make to become more successful; yet most women need help implementing them. In the tradition of Brené Brown’s Daring Greatly, Playing Big provides real, practical tools to help women quiet self-doubt, identify their callings, “unhook” from praise and criticism, unlearn counterproductive good girl habits, and begin taking bold action.   While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger—whether she’s an executive, community volunteer, artist, or stay-at-home mom.   Thousands of women across the country have been transformed by Mohr’s program, and now this book makes the ideas and practices available to everyone who is ready to play big.

    This is a book you'll want to reference again and again!

    Fischer Black and the Revolutionary Idea of Finance explores Black's intellectual journey from Harvard to the offices of ADL, from the University of Chicago to MIT, and then to Goldman Sachs. This poignant book tells the story of one man's intellectual adventure at the very center of modern finance, fully describing the birth of quantitative finance and financial engineering along the way.Years of research and interviews with Black's business and academic associates, as well as family and friends, are distilled into a scholarly yet personal story of the formation and development of the extraordinary mind and unique character of this unassuming renegade Black deciphered the universe of modern finance in ways that went underappreciated for many years and would have won the Nobel Prize in Economics, if not for his untimely death in 1995 Author Perry Mehrling weaves Black's personal story with the birth of modern finance into a vignette-based business biography that captures the essence of this extraordinary man, explaining, for the first time, the ground-breaking impact Fischer Black had on the worlds of money and finance as well as world markets This compelling biography of the "Einstein of Finance" follows Fischer Black through his incredible career, from his transition from academia to one of the most elite of firms on Wall Street--Goldman Sachs--where he developed quantitative models that tens of thousands of professionals still use today. Fischer Black and the Revolutionary Idea of Finance demystifies this genius of finance and provides an engaging and entertaining look at a man whose life's work encapsulates modern financial theory.

    This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.