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Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success
Steven Daar - 2014
In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance - 2015
Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy
Banking On It
Anne Boden - 2020
Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank.In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards 2018 and in doing so has triggered a new movement that is revolutionising the entire banking industry.
Mumbai's Dabbawala The Uncommon Story of the Common Man
Shobha Bondre - 2011
Their clockwork precision and incredibly low error rate has got the world to sit up and take note of this awesome army of 5000 men, who make sure office-goers get a hot, home-cooked meal every day, come rain or shine. It is a stupendous feat of coordination, efficiency, honesty and sheer hard work that could teach many a corporate honcho a lesson or two in running a business successfully. The humble dabbawalas of Mumbai shot into fame when Prince Charles requested a meeting with them on a visit to the city in 2003, after having seen a BBC documentary on them. It was a meeting that the heir to the British throne did not forget. In April 2005, the Dabbawalas Association received an invitation to the wedding of Prince Charles and the Duchess of Cornwall, Camilla Parker-Bowles. A few days later, Sopan Rao Rao Mare and Raghunath Medge attended the royal wedding as representatives of the Dabbawalas Association. The story is narrated alternately by the man who has made it happen – Raghunath Medge, president of the Dabbawalas Association, and the author Shobha Bondre. .
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
Brent Schlender - 2015
But this book is different from all the others.Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
The Real Deal: My Story from Brick Lane to Dragons' Den
James Caan - 2008
Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.
Start-Up Sutra
Rohit Prasad - 2013
Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.
Carolyn 101: Business Lessons from The Apprentice's Straight Shooter
Carolyn Kepcher - 2004
One of Donald Trump's advisers shares her wisdom and business advice for professional women, explaining how to get ahead in business, how to deal with a difficult boss, and how to maintain a healthy professional and personal balance.
Mary King: The Autobiography
Mary King - 2009
In her two Caveliers—Call Again Cavalier and Imperial Cavalier—she has two of the very best event horses in the world. Mary Kings's success in the world of eventing has been hard won. She does not come from a privileged background. Her first pony was the ancient "cast off" from the local vicar's children—and success with this pony gave her an iron will to succeed. To support herself in the early days she had a variety of unglamorous jobs—including butcher delivery rounds and cleaning out toilets in the local campsite. Her talent was apparent from very early on and she first competed at Badminton in 1985, had her first win there on King William in 1992, and had her second on Star Appeal in 2000. Just when everything seemed to be going well she suffered a terrible fall in 2001 and broke her neck but she was back competing at the very top level the following year. Mary King's story is fascinating and inspiring for anyone with an interest in equestrian sports.
Gandhi
Alex Ivanov - 2016
The transfer of power, while civil, was not entirely peaceful. Hindus and Muslims turned against each other in spasms of sectarian violence. Refugees trekked across the subcontinent - Hindus toward India, and Muslims toward the new nation of Pakistan. Amid the tumult, one voice crying out for peace commanded attention. It belonged to a spindly, seventy-eight-year-old man who dressed in a loin cloth and carried a handmade spinning wheel. Mohandas Gandhi, known as the Mahatma, or Great Soul, had the ability to sway the masses through the force of prayer, fasting, and Satyagraha, or non-violent resistance. But just four months later, this apostle of peaceful protest and religious amity was gunned down by a Hindu nationalist. He left behind a stirring and complex legacy. While the word "original" can be too glibly applied to the great leaders of history, it only begins to describe Mohandas Gandhi. And this book, nearly seven decades after his death, takes a nuanced and textured look at his singular life, including his important, and often fraught, relationships with his wife and four sons. Gandhi was a London-trained barrister who took on the British Empire in two of it colonial outposts - South Africa and India. He was a warrior who invented a new form of warfare, one that used actions (or inactions) instead of guns. He was a canny politician who never held political office. He invoked God frequently, which his followers considered saintly and his detractors found merely sanctimonious. He was a vegetarian, a teetotaler, and a celibate, who, late in life "tested" his chastity by sleeping next to young, unclothed women. As this book shows, this extraordinary man, for all his great feats, was also extraordinarily human - and that humanness makes his story all the more compelling.
Behind the Curtain: An Insider's View of Jay Leno's Tonight Show
Dave Berg - 2014
Jay and his long-time producer Dave Berg would welcome me to the Green Room, and these moments before the show gave us a chance to laugh. Jay and Dave brought a great spirit and a lot of dignity to late-night television."-Mrs. Laura Bush, former First Lady of the United StatesExperience the wacky antics and ground-breaking appearances of The Tonight Show with Jay Leno from a backstage perspective. Gain an insider's view of how Leno changed the face of late-night, inviting not just actors but also journalists and politicos to the show. What happens behind the scenes is sometimes even more revealing than what happens in front of the camera. Serious and shocking, author Dave Berg proves that these memorable moments can still surprise and entertain.Called "the best booker in the business" by Bill O'Reilly, Berg delivered a vast array of high-profile guests, including Barack Obama as the first sitting president to ever appear on a late-night program. Berg tells what really happened during the show's most legendary moments-Hugh Grant's mea culpa, the live Boston show with an inebriated Cheers cast, Jerry Seinfeld's appearance with John F. Kennedy Jr., and Arnold Schwarzenegger's surprise political announcement.
Cabin Fever: The Sizzling Secrets of a Virgin Air Hostess
Mandy Smith - 2014
In Cabin Fever she tells the good, the bad and the downright naughty tales of life in the air. From dealing with projectile vomit and celebrity tantrums to sipping Manhattans and shopping in New York, this is riotous good fun. Set against a backdrop of exotic locations, the cast of zany characters includes everyone from Courtney Love to Sir Richard himself. Mandy’s jet-setting job allowed her to search the globe for Mr Right, which led her to many steamy love affairs. She even joined the Mile High Club, though not with a clumsy quickie in the toilet but a leisurely bonk in a Cessna. She’s no Virgin, and in-flight entertainment has never been so risqué!
The Pampered Chef: The Story of One of America's Most Beloved Companies
Doris Christopher - 2005
Doris Christopher’s “keep it simple” approach has a lot to teach anyone who is reaching for the American Dream. Frankly, if I can’t understand a company’s business, I figure their customers must have a pretty hard time figuring it out, too.I would challenge anyone on Wall Street to take $3,000 and do what Doris Christopher has done: build a business from scratch into a world-class organization. But follow the simple steps in this book, and it just might happen. Come see me in Omaha when you’ve put together your own recipe for success; we pay cash and Bershire’s check will clear. In the meantime, read this book. Then, read it again.-- Warren Buffet from the foreword to The Pampered ChefThe Pampered Chef is Doris Christopher’s extraordinary account of how she turned an innovative concept and $3,000 investment into a business with annual sales approaching the billion-dollar mark. It is packed with real-life lessons and inspiring insights for small-business owners and aspiring entrepreneurs.In 1980 Doris Christopher, a former home economist and teacher, was itching to get back into the workforce after an eight-year hiatus as a stay-at-home mom. Drawing on her personal and professional expertise, and determined to make cooking easier and more convenient for families, she started selling high-quality kitchen tools through cooking demonstrations to groups of women in their homes. Today, the company she started in her basement, The Pampered Chef, is celebrating its twenty-fifth anniversary and has grown into a corporation with tens of thousands of independent kitchen consultants. Now owned by Berkshire Hathaway, The Pampered Chef’s Kitchen Consultants present more than a million Kitchen Shows a year, attended by more than 12 million people.THE PAMPERED CHEF is the story of the vision, energy, hard work, and chutzpah that drove Christopher and her company to the height of success. She describes her early days as a “one-woman show,” chronicles the company’s gradual expansion, its challenges and growing popularity, and the process, offers invaluable advice and sound strategies on how to found and grow a business, including:Hard learned lessons for start-up entrepreneursHow to create a business concept and set your prioritiesKnowing when to expand and when to slow growth so that demand doesn’t overwhelm your operations or suppliesHow to counter the naysayers and deal with adversityToday, as at the company’s founding, achieving a better balance between work and family remains central to The Pampered Chef’s mission. THE PAMPERED CHEF brings Christopher’s recipe for success to women, and men, everywhere.