Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another.  Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

    John Pinto decides to end it all by walking into oncoming traffic. But Life has other plans from him! Through a quirky twist of fate, John finds himself saved and launched into a financial pilgrimage across the world. Through a whirligig of exotic, shocking and sometimes dangerous encounters, he learns what it means to be financially independent.The school of Life introduces him to people who have learned the 10 commandments of financial freedom the hard way. From Afghani terrorists to Kenyan marathon runners, from Bangkok prostitutes to Chinese mystics and many more. Each soul on this incredible journey holds a key insight into the relationship between man and money. To achieve true freedom, he will have to face it all-a turbulent odyssey of hair-raising adventure, unexpected teachers, monetary rewards and an overarching mission.A dazzling novel, written with wit, compassion, intelligence and deep humanity, travel with John Pinto to unearth the secrets of a rich life.

    Now, in this new edition, America's top career coach Robin Ryan offers proven strategies to help readers take charge of the interview process and get the job they want. Brief, compact, and packed with useful tips, 60 Seconds & You're Hired! features:• Unique techniques like "The 60 Second Sell" and "The 5-Point Agenda"• More than 100 answers to tough interview questions• Questions you should always ask• 20 interview pitfalls to avoid• Negotiation techniques that secure higher salaries• And much more!

    He believes that we should investigate what makes some countries more capable than others. Complex products—from films to robots, apps to automobiles—are a physical distillation of an economy’s knowledge, a measurable embodiment of its education, infrastructure, and capability. Economic wealth accrues when applications of this knowledge turn ideas into tangible products; the more complex its products, the more economic growth a country will experience.A radical new interpretation of global economics, Why Information Grows overturns traditional assumptions about the development of economies and the origins of wealth and takes a crucial step toward making economics less the dismal science and more the insightful one.

    Packed with valuable tools, the book offers a field-tested "Hello to Goodbye" system that takes readers from entering a room, to making conversations flow, to following up. Updated from its first edition, the book now includes expanded advice on building social capital at work and in job hunting, as well as new case studies, examples, checklists, and questionnaires. Readers will discover how to: * draft a networking plan * cultivate current contacts * make the most of memberships * effectively exchange business cards * avoid the top ten networking turn-offs * share anecdotes that convey character and competence * transform their careers with a networking makeover Job-seekers, career-changers, entrepreneurs, and others will find all the networking help they need to supercharge their careers and boost their bottom lines.

    In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market "mistakes." Information is important, but understanding and perspective are the keys to better decision-making. This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time-consuming. Without the burden of short-term performance benchmarks, individual investors have the advantage of focusing on the long view, and the freedom to construct the kind of portfolio that will serve their investment goals best. This book proves how complex strategies essentially waste these advantages, and provides an alternative game plan for those ready to simplify. Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues you actually should pay attention to, and which ones are simply used for an illusion of intelligence and control. Keep up with—or beat—professional money managers Exploit stock market volatility to your utmost advantage Learn where advisors and consultants fit into smart strategy Build a portfolio that makes sense for your particular situation You don't have to outsmart the market if you can simply outperform it. Cut through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air, and gives you the insight you need to become a smarter, more successful investor.

    presidential contest between Barack Obama and Mitt RomneyGame changer. We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest--and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election--with a big difference. Using an unusual moneyball approach, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis. Instead, they draw on extensive quantitative data about the economy, public opinion, news coverage, and political advertising to separate what was truly important from what was irrelevant. Combining this data with the best social science research and colorful on-the-ground reporting, they provide the most accurate and precise account of the election yet written--and the only book of its kind.Which mattered more--Barack Obama's midsummer ad blitz or the election year's economic growth? How many voters actually changed their minds--and was it ever enough to sway the outcome? The Gamble answers important questions like these by looking at the interplay between the candidates' strategic choices--the ads, speeches, rallies, and debates--and the chance circumstances of the election, especially the economy. In the Republican primary, the book shows, the electioneering and the media's restless attention did matter, producing a string of frontrunners. But when Obama and Mitt Romney finally squared off in the general election, there were few real game-changers. The candidates' billion-dollar campaigns were important but largely cancelled each other out, opening the way for Obama to do what incumbents usually do when running amid even modest economic growth: win.An election book unlike any other, The Gamble is a must-read for political junkies, analysts, journalists, consultants, and academics.