The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

    Finally available in English, this unrivaled example of Panofsky's early method places him within broader developments in theories of knowledge and cultural change.Here, drawing on a massive body of learning that ranges over ancient philosophy, theology, science, and optics as well as the history of art, Panofsky produces a type of "archaeology" of Western representation that far surpasses the usual scope of art historical studies.Perspective in Panofsky's hands becomes a central component of a Western "will to form," the expression of a schema linking the social, cognitive, psychological, and especially technical practices of a given culture into harmonious and integrated wholes. He demonstrates how the perceptual schema of each historical culture or epoch is unique and how each gives rise to a different but equally full vision of the world.Panofsky articulates these distinct spatial systems, explicating their particular coherence and compatibility with the modes of knowledge, belief, and exchange that characterized the cultures in which they arose. Our own modernity, Panofsky shows, is inseparable from its peculiarly mathematical expression of the concept of the infinite, within a space that is both continuous and homogenous.

    Others may think of it as the last architectural treatise, for it provides a discursive container for ideas that would otherwise be lost. Whatever genre it belongs to, SITELESS is a new kind of architecture book that seems to have come out of nowhere. Its author, a young French architect practicing in Tokyo, admits he "didn't do this out of reverence toward architecture, but rather out of a profound boredom with the discipline, as a sort of compulsive reaction." What would happen if architects liberated their minds from the constraints of site, program, and budget? he asks. The result is a book that is saturated with forms, and as free of words as any architecture book the MIT Press has ever published.The 1001 building forms in SITELESS include structural parasites, chain link towers, ball bearing floors, corrugated corners, exponential balconies, radial facades, crawling frames, forensic housing--and other architectural ideas that may require construction techniques not yet developed and a relation to gravity not yet achieved. SITELESS presents an open-ended compendium of visual ideas for the architectural imagination to draw from. The forms, drawn freehand (to avoid software-specific shapes) but from a constant viewing angle, are presented twelve to a page, with no scale, order, or end to the series. After setting down 1001 forms in siteless conditions and embryonic stages, Blanciak takes one of the forms and performs a "scale test," showing what happens when one of these fantastic ideas is subjected to the actual constraints of a site in central Tokyo. The book ends by illustrating the potential of these shapes to morph into actual building proportions.

    A critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject Comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective Reviews the development of the modern planning movement over the entire span of the twentieth century

    How did this happen and what can we do about it? Everyone needs and deserves housing. But today our homes are being transformed into commodities, making the inequalities of the city ever more acute. Profit has become more important than social need. The poor are forced to pay more for worse housing. Households are subjected to eviction and foreclosure. Communities face gentrification and displacement. And the benefits of decent housing are only available for those who can afford it. In Defense of Housing is the definitive statement by leading urban planner Peter Marcuse and sociologist David Madden. They diagnose the causes and consequences of the housing crisis and detail the need for progressive alternatives. Minor policy changes will not solve they problem, they argue. Rather, the housing crisis has deep political and economic roots, and therefore requries a radical response.

    As a school that strove to combine applied art with both the fine arts and technology, the Bauhaus movement has outlasted all other trends in architecture and design. This volume provides insight into the historical, cultural, philosophical, political and pedagogical background of the 1930s, when the Bauhaus was founded. It also portrays the famous Bauhaus directors and teachers and describes their signature pedagogical methods. Finally, the authors take readers inside Individual workshops, where they can discover for themselves the unique wealth of forms and ideas that remain the hallmark of Bauhaus products. Through its contributions to current discourse on the Bauhaus as a "fixed star of the avant-garde," its wealth of pictorial material (some of which has never before been published), as well as the rich variety of topics it addresses, this book offers a comprehensive look at one of the most significant institutions in the history of modern art and culture.

    Here, walking is seen as an autonomous form of art, a primary act in the symbolic transformation of the territory, an aesthetic instrument of knowledge and a physical transformation of the "negotiated" space, which is converted into an urban intervention. From primitive nomadism to Dada and Surrealism, from the Lettrist to the Situationist International, and from minimalism to Land Art, this book narrates the perception of landscape through a history of the traversed city.

     Providing a historic perspective on the standards and regulations that got us to where we are today in terms of urban lifestyle and attempts at reform, Douglas Farr makes a powerful case for sustainable urbanism, showing where we went wrong, and where we need to go. He then explains how to implement sustainable urbanism through leadership and communication in cities, communities, and neighborhoods. Essays written by Farr and others delve into such issues as: Increasing sustainability through density. Integrating transportation and land use. Creating sustainable neighborhoods, including housing, car-free areas, locally-owned stores, walkable neighborhoods, and universal accessibility. The health and environmental benefits of linking humans to nature, including walk-to open spaces, neighborhood stormwater systems and waste treatment, and food production. High performance buildings and district energy systems. Enriching the argument are in-depth case studies in sustainable urbanism, from BedZED in London, England and Newington in Sydney, Australia, to New Railroad Square in Santa Rosa, California and Dongtan, Shanghai, China. An epilogue looks to the future of sustainable urbanism over the next 200 years. At once solidly researched and passionately argued, Sustainable Urbanism is the ideal guidebook for urban designers, planners, and architects who are eager to make a positive impact on our--and our descendants'--buildings, cities, and lives.

    From Brazil to Venezuela, and from Mexico to Argentina, McGuirk discovers the people and ideas shaping the way cities are evolving. Ever since the mid twentieth century, when the dream of modernist utopia went to Latin America to die, the continent has been a testing ground for exciting new conceptions of the city. An architect in Chile has designed a form of social housing where only half of the house is built, allowing the owners to adapt the rest; Medellín, formerly the world’s murder capital, has been transformed with innovative public architecture; squatters in Caracas have taken over the forty-five-story Torre David skyscraper; and Rio is on a mission to incorporate its favelas into the rest of the city. Here, in the most urbanised continent on the planet, extreme cities have bred extreme conditions, from vast housing estates to sprawling slums. But after decades of social and political failure, a new generation has revitalised architecture and urban design in order to address persistent poverty and inequality. Together, these activists, pragmatists and social idealists are performing bold experiments that the rest of the world may learn from.Radical Cities is a colorful journey through Latin America—a crucible of architectural and urban innovation.

    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

    More than a diatribe against the trade, La Cecla makes a call to rethink urban space and take the cities back from “casino capitalism” that has left a string of failed urban projects, such as the Sagrera of Barcelona and the expansion of Columbia University in New York City. Recounting his travels across the globe, La Cecla provides insights to aid in resisting the planners and to find the spirit of a place. These commentaries on the works of past and present masters of urban and landscape will take an important place in continued public discourse for years to come.

    In particular, his residential work has been the subject of continuing interest and controversy. Wright's Fallingwater (1935), the seminal masterpiece perched over a waterfall deep in the Pennsylvania highlands, is perhaps the best-known private house in the history of the world. In fact, Wright's houses-from his Prairie style Robie House (1906) in Chicago, to the Storer (1923) and Freeman (1923) houses in Los Angeles, and Taliesen West (1937) in the Arizona desert-are all touchstones of modern architecture. For the first time, all 289 extant houses are shown here in exquisite color photographs. Along with Weintraub's stunning photos and a selection of floor plans and archival images, the book includes text and essays by several leading Wright scholars. Frank Lloyd Wright: The Houses is an event of great importance and a major contribution to the literature on this titan of modern architecture.

    From the pioneering Bus Rapid Transit system to parks designed to catch runoff and reduce flooding and the creation of pedestrian-only zones, Lerner has been the driving force behind a host of innovative urban projects. In more than forty years of work in cities around the globe, Lerner has found that changes to a community don’t need to be large-scale and expensive to have a transformative impact—in fact, one block, park, or a single person can have an outsized effect on life in the surrounding city. In Urban Acupuncture, Lerner celebrates these “pinpricks” of urbanism—projects, people, and initiatives from around the world that ripple through their communities to uplift city life. With meditative and descriptive prose, Lerner brings readers around the world to streets and neighborhoods where urban acupuncture has been practiced best, from the bustling La Boqueria market in Barcelona to the revitalization of the Cheonggyecheon River in Seoul, South Korea. Through this journey, Lerner invites us to re-examine the true building blocks of vibrant communities—the tree-lined avenues, night vendors, and songs and traditions that connect us to our cities and to one another.Urban Acupuncture is the first of Jaime Lerner’s visionary work to be published in English. It is a love letter to the elements that make a street hum with life or a neighborhood feel like home, penned by one of the world’s most successful advocates for sustainable and livable urbanism.

    Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with A is for Asymmetry (as seen in Chartres Cathedral and Frank Gehry), detouring through N is for Narrative, and ending with Z is for Zeal (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.)How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins.How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect!

    Nintendo's Wii and Apple's iPhone and iPod Touch have made gestural interfaces popular, but until now there's been no complete source of information about the technology.Designing Gestural Interfaces provides you with essential information about kinesiology, sensors, ergonomics, physical computing, touchscreen technology, and new interface patterns -- all you need to know to augment your existing skills in "traditional" web design, software, or product development. Packed with informative illustrations and photos, this book helps you:Get an overview of technologies surrounding touchscreens and interactive environments Learn the process of designing gestural interfaces, from documentation to prototyping to communicating to the audience what the product does Examine current patterns and trends in touchscreen and gestural design Learn about the techniques used by practicing designers and developers today See how other designers have solved interface challenges in the past Look at future trends in this rapidly evolving field Only six years ago, the gestural interfaces introduced in the film Minority Report were science fiction. Now, because of technological, social, and market forces, we see similar interfaces deployed everywhere. Designing Gestural Interfaces will help you enter this new world of possibilities.