With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    A brain that is susceptible to adverse environmental effects is equally susceptible to the positive effects of rich, balanced learning environments and caring relationships that build students' resilience, self-esteem, and character.Drawing from research, experience, and real school success stories, Teaching with Poverty in Mind reveals* What poverty is and how it affects students in school;* What drives change both at the macro level (within schools and districts) and at the micro level (inside a student's brain);* Effective strategies from those who have succeeded and ways to replicate those best practices at your own school; and* How to engage the resources necessary to make change happen.Too often, we talk about change while maintaining a culture of excuses. We can do better. Although no magic bullet can offset the grave challenges faced daily by disadvantaged children, this timely resource shines a spotlight on what matters most, providing an inspiring and practical guide for enriching the minds and lives of all your students.

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    This re-examination of the Trobrianders of Papua New Guinea, the people described in Malinowski's classic ethnographic work of the early 20th century, provides a balanced view of the society from a male and female perspective, including coverage of new discoveries about the importance of woman's work and wealth in the society.

    Churches and individual Christians typically have faulty assumptions about the causes of poverty, resulting in the use of strategies that do considerable harm to poor people and themselves. Don't let this happen to you, your ministry or ministries you help fund! A must read for anyone who works with the poor or in missions, When Helping Hurts provides foundational concepts, clearly articulated general principles and relevant applications. The result is an effective and holistic ministry to the poor, not a truncated gospel."Initial thoughts" at the beginning of chapters and "reflection questions and excercises" at the end of chapters assist greatly in learning and applying the material. A situation is assessed for whether relief, rehabilitation, or development is the best response to a situation. Efforts are characterized by an "asset based" approach rather than a "needs based" approach. Short term mission efforts are addressed and economic development strategies appropriate for North American and international contexts are presented, including microenterprise development.Now with a new preface, a new foreword, and a new chapter to assist in the next steps of applying the book's principles to your situation, When Helping Hurts is a new classic!

    The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    Why? Because the media’s politically correct agenda has redefined historical religious terms. Meanwhile, liberal Christianity denies the supernatural and explains away anything miraculous. Dr. Towns attempts to answer these problems. He takes the Bible at face value and explains Christianity’s basic concepts beginning with the premise that Christianity is a Person—Jesus Christ. Then chapter-by-chapter, he builds a coherent and consistent case so the reader will correctly understand what Christianity is all about.•The book gives a rational overview of Christianity so the modern mind will interact with God’s claim upon its life. •The book gives a comprehensive coverage of Christianity so the reader will intelligently understand what Christians believe and how they should live.

    The Old Testament Speaks offers a clear picture of the archaeological, geographical, historical, and linguistic dimensions of God's covenant with his people from the time of Abraham to the coming of the Messiah. The Old Testament Speaks examines the historical and religious life of the Hebrews, integrates the development of non-hebraic cultures with conventional biblical history, and reviews the best modern scholarly research in placing the Scriptures in their Near Eastern setting.Samuel J. Schultz emphasizes the importance of letting the Scriptures tell their own stories. He makes selective use of the best and latest literature in Old Testament studies, and offers a balanced perspective. Schultz sifts the facts and follows them to their inevitable conclusions. However, when the evidence is not definitive, he exercises caution, presenting his own interpretation as only one of several possible views. Schultz also appraises the impact of recent archaeological and historical findings on the understanding of key portions of the Old Testament.The Old Testament Speaks contains all the relevant material -- biblical and nonbiblical -- necessary for classroom use or personal study of the Old Testament. Schultz provides outlines that reflect the historical background and summarize the contents of each biblical book, as well as charts and maps to help visualize the biblical narrative. He has also revised and updated the biblio-graphies at the end of each chapter.

    This guide to teaching writing and to major theoretical issues includes a brief anthology of scholarly essays and new coverage of construct-ing successful assignments using visual, oral, and electronic texts; teaching multilingual writers; and using technology in the writing classroom.

    In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone.But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity.In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so.From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.

    The author covers research, policy and practical issues, all within a chronological framework.

    Key Features: The Author Uses A Reader-Friendly, Narrative Style Making The Text Engaging And Accessible To A Broad Range Of Students. The Text Illustrates The Multidisciplinary Nature Of Public Health And The Complex Ethical And Political Issues Central To It. It Includes Discussions Of Epidemiological Investigation, Biomedical Research, Environmental Assessment, Analyses Of Individual And Group Behavior, Massive Data Collection Efforts, And Policy Developments. New To This Edition: New Discussions About U.S. Health Care Reform New Discussions Of The Globalization Of National Economies And Its Effect On The Health Of Populations Expanded Discussions On Health Disparities New Analysis Of What Went Wrong Just After Hurricane Katrina Updated Discussions Of Developments In Topics Such Are H1N1 Swine Flu, Hormone Replacement Therapy, FDA Regulation, HPV Vaccine Controversy Planning For Healthy People 2020 And Much More.

    This is a lively overview of the major ideas and concepts in archaeological theory.

    Through distinctive guided journal entries, Skip Downing encourages students to explore and develop their personal responsibility, self-motivation, interdependence, and self-esteem, and to make wise choices that create successful results. "Wise Choices in College" sections in each chapter help students develop the study skills they need to excel in their other courses. The 7th edition features expanded coverage of diversity, emphasizing the many ways in which people are different and how these differences often influence the choices they make. Other new topics include a discussion of academic integrity, how to thrive in the college culture, and a research-based section on the importance of developing a growth mindset. Plus, a new Annotated Instructors Edition guides instructors to relevant exercises and materials in the ON COURSE FACILITATOR'S MANUAL. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.

    Modonna Harris and her teenage daughter Brianna in Chicago often have no food but spoiled milk on weekends. After two decades of brilliant research on American poverty, Kathryn Edin noticed something she hadn’t seen since the mid-1990s — households surviving on virtually no income. Edin teamed with Luke Shaefer, an expert on calculating incomes of the poor, to discover that the number of American families living on $2.00 per person, per day, has skyrocketed to 1.5 million American households, including about 3 million children. Where do these families live? How did they get so desperately poor? Edin has procured rich — and truthful — interviews. Through the book’s many compelling profiles, moving and startling answers emerge. The authors illuminate a troubling trend: a low-wage labor market that increasingly fails to deliver a living wage, and a growing but hidden landscape of survival strategies among America’s extreme poor. More than a powerful exposé, $2.00 a Day delivers new evidence and new ideas to our national debate on income inequality.