Because his poems were often ecstatic love songs from God to his beloved world, many have called Hafiz the "Tongue of the Invisible."With this stunning collection of 250 of Hafiz's most intimate poems, Daniel Ladinsky has succeeded brilliantly in capturing the essence of one of Islam's greatest poetic and religious voices. Each line of THE GIFT imparts the wonderful qualities of the spiritual teacher: an audacious love that empowers lives, profound knowledge, wild generosity, and a sweet, playful genius unparalleled in world literature.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Studied on most undergraduate literary and cultural studies courses, Sigmund Freud takes a fresh look at the work of this groundbreaking theorist, offering students a clear introduction to Freud's importance for psychoanalytic literary criticism, while tracing the scientific and cultural contexts from which he emerged. This book guides readers through Freud's terminology and key ideas and includes a detailed bibliography of his own and other relevant texts.

    Here is his legacy to us: the universal values he pinpoints become the watchwords for our appreciation of Calvino himself.What should be cherished in literature? Calvino devotes one lecture, or memo to the reader, to each of five indispensable qualities: lightness, quickness, exactitude, visibility, and multiplicity. A sixth lecture, on consistency, was never committed to paper, and we are left only to ponder the possibilities. With this book, he gives us the most eloquent defense of literature written in the twentieth century as a fitting gift for the next millennium.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    But psychoanalytic thinking has undergone an enormous expansion and transformation over the past fifty years. With Freud and Beyond, Stephen A. Mitchell and Margaret J. Black make contemporary psychoanalytic thinking—the body of work that has been done since Freud—available for the first time. Richly illustrated with case examples, this lively, jargon-free introduction makes modern psychoanalytic thought accessible at last.

    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    But what of the "unforbidden" pleasures?Unforbidden Pleasures is the singular new book from Adam Phillips, the author of Missing Out, Going Sane, and On Balance. Here, with his signature insight and erudition, Phillips takes Oscar Wilde as a springboard for a deep dive into the meanings and importance of the unforbidden, from the fall of our "first parents," Adam and Eve, to the work of the great psychoanalytic thinkers.Forbidden pleasures, he argues, are the ones we tend to think about, yet when you look into it, it is probable that we get as much pleasure, if not more, from unforbidden pleasures than from those that are taboo. And we may have underestimated just how restricted our restrictiveness, in thrall to the forbidden and its rules, may make us. An ambitious book that speaks to the precariousness of modern life, Unforbidden Pleasures explores the philosophical, psychological, and social dynamics that govern human desire and shape our everyday reality.

    These two astounding essays are among the most profound studies of the effects of mind-expanding drugs written in this century. Contains the complete texts of The Doors of Perception and Heaven and Hell , both of which became essential for the counterculture during the 1960s and influenced a generation's perception of life.

    This “abounding, ebullient, effervescent emotion” manifests itself everywhere from child’s play to scientific breakthrough and is crucially important to learning, risk-taking, social cohesiveness, and survival itself. Exuberance: The Passion for Life introduces us to such notably irrepressible types as Teddy Roosevelt, John Muir, and Richard Feynman, as well as Peter Pan, dancing porcupines, and Charles Schulz’s Snoopy. It explores whether exuberance can be inherited, parses its neurochemical grammar, and documents the methods people have used to stimulate it. The resulting book is an irresistible fusion of science and soul.

    A loosely formed autobiography by Andy Warhol, told with his trademark blend of irony and detachmentIn The Philosophy of Andy Warhol—which, with the subtitle "(From A to B and Back Again)," is less a memoir than a collection of riffs and reflections—he talks about love, sex, food, beauty, fame, work, money, and success; about New York, America, and his childhood in McKeesport, Pennsylvania; about his good times and bad in New York, the explosion of his career in the sixties, and his life among celebrities.

    John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing.What do you need to do to get yourself in the right frame of mind? When do you know that you've come up with something that might be worth pursuing? What do you do if you think you've hit a brick wall?Not only does he explain the way your mind works as you search for inspiration, he also shows that, regardless of the task you've set yourself, you can learn to be better at coming up with a promising idea, refining it and knowing when you're ready to act on it. We can all unlock new reserves of creativity within ourselves. John Cleese shows us how.____________________________'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine'His candor is endearing ... An upbeat guide to the creative process' Kirkus'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton'Wise words on the serious business of being silly' Sunday Business Post

    For two years he recorded travels, observations, and meditations on art and life as he moved across America and down to Mexico and back. In 1957, Kerouac sat down with the fifteen handwritten sketch notebooks he had accumulated and typed them into a manuscript called Book of Sketches; he included a handful of new sketches he had written that year. Published now for the first time, and with an introduction by George Condo, Book of Sketches offers an intimate glimpse of Kerouac at a key period of his literary career.

    R. Eissler, the venerable doyen of psychoanalysis; Jeffrey Moussaieff Masson, a flamboyant, restless forty-two-year-old Sanskrit scholar turned psychoanalyst turned virulent anti-Freudian; and Peter Swales, a mischievous thirty-five-year-old former assistant to the Rolling Stones and self-taught Freud scholar. At the center of their Oedipal drama are the Sigmund Freud Archives--founded, headed, and jealously guarded by Eissler--whose sealed treasure gleams and beckons to the community of Freud scholarship as if it were the Rhine gold.Janet Malcolm's fascinating book first appeared some twenty years ago, when it was immediately recognized as a rare and remarkable work of nonfiction. A story of infatuation and disappointment, betrayal and revenge, In the Freud Archives is essentially a comedy. But the powerful presence of Freud himself and the harsh bracing air of his ideas about unconscious life hover over the narrative and give it a tragic dimension.

    Certainly a landmark in the history of psychoanalysis."--Kenneth RexrothThis volume features two profound essays by one of the English language's most famous and controversial authors. D. H. Lawrence wrote Psychoanalysis and the Unconscious and Fantasia of the Unconscious in the early 1920s, during his most productive period. Initially intended as a response to psychoanalytic criticism of his novel Sons and Lovers, these works progressed into a counterproposal to the Freudian psychoanalytic theory of the unconscious and the incest motive. They also voice Lawrence's concepts of education, marriage, and social and political action."This pseudo-philosophy of mine," explained Lawrence, "was deduced from the novels and poems, not the reverse. The absolute need one has for some sort of satisfactory mental attitude towards oneself and things in general makes one try to abstract some definite conclusions from one's experiences as a writer and as a man." With these two essays, the author articulates his insights into the mental struggle to rationalize and reconcile the polarity that exists between emotional and intellectual identities. Critical to understanding Lawrence's other works, they offer a bold synthesis of literary theory and criticism of Freudian psychology.