Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.

    In this thought-provoking book, the author presents a compelling case for why contemporary American educators are the greatest generation in history. He carefully explains why current national reform policies have failed and presents specific steps policymakers, administrators, and teachers must take to transform American schools to meet student needs in the 21st century.

    In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

    They are places for research, refuge, and reflection--where students create, collaborate, communicate, and develop skills in critical thinking and compassion. Learn 10 ways to create the library learning environment that every child deserves. In Hacking School Libraries, 2015 School Librarian of the Year, Kristina A. Holzweiss, and 2017 Sensational Student Voice Award finalist, Stony Evans, bring you 10 practical hacks that will help you create a welcoming and exciting school library program. They show you how to rethink your library to become the hub of the school community, whether you are a veteran librarian or just beginning your career. Hacking School Libraries isn't just for librarians. It's for any educator who wants to learn how to transform your learning space provide hands-on learning opportunities empower your students bring curriculum to life differentiate instruction effectively raise funds advocate for modern school libraries establish global connections celebrate reading What the experts say: "When I learned that Kristina and Stony were writing a book to fit into one of my favorite series, I was so excited and couldn’t think of a better duo to do so! School librarians will find Hacking School Libraries such an amazing read and resource in so many ways. The hacks found in this book are terrific for any grade level and will help guide librarians to make a difference in their library, school, and community!" -Shannon McClintock Miller, Teacher Librarian and Iowa Future Ready Librarian Spokesperson "Authors Kristina Holzweiss and Stony Evans are two of the most respected thought leaders and practitioners in the school library field. Their book, Hacking School Libraries, is an essential resource for any modern-day library media specialist. It is filled with actionable tips and strategies that anyone can easily implement tomorrow." -Laura Fleming, Library Media Specialist, bestselling author of Worlds of Making and The Kickstart Guide to Making Great Makerspaces Grab Hacking School Libraries today, and incorporate library media centers into your learning community tomorrow.

     Empower Your Students - This book will teach you how to allow students to show their thinking, demonstrate their learning, and share their work with authentic audiences - to use technology in meaningful ways that prepare them for the future! Start with 20 Simple Tools - This book focuses on 20 essential tools that will help teachers to easily make student thinking visible, give every student a voice and allow them to share their work. Examples You Can Use Tomorrow - With instructions for incorporating twenty of the best Google-friendly tools, including a special bonus section on Digital Portfolios

    She believes you can too.

    If you’re looking for the outer orbits of America, come to Florida, and if you seek the Sunshine State’s funky-drumbeat fringe, you can do no better than Lynn Waddell.”—Tim Dorsey, New York Times best-selling author “Waddell takes readers to Florida’s wild side, where strippers, swingers, bikers, exotic animals, and carnies enjoy sun-kissed lives in America’s strangest state.”?Trevor Aaronson, author of The Terror Factory: Inside the FBI’s Manufactured War on Terrorism “Lynn Waddell’s riveting you-are-there reporting lives at the intersection where Florida’s wacky subcultures and seamy undersides meet up. When you read this book, make sure you’re standing over carpet—that way you won’t hurt your jaw from dropping it so many times.”—Craig Pittman, author of The Scent of Scandal: Greed, Betrayal, and the World’s Most Beautiful Orchid “A fast, fascinating read. Waddell delivers ten surprising subcultures you might not dare visit on your own.”?Lyn Millner, Florida Gulf Coast UniversityFlorida has a titillating underbelly that few tourists ever see. Beyond the theme parks and the beaches lies a periphery most residents know about but—out of decorum or discomfort?prefer not to discuss. In Fringe Florida, Lynn Waddell explores the exotic, sensational, and sometimes illicit worlds of the oddest state in the nation.Waddell takes the reader on a colorful journey to meet the most unconventional of Floridians in unbelievable and spectacular places. At Fetish Con, she befriends furries and pony girls. She travels to Cassadaga, the oldest active Spiritualist community in the South, where trained mediums converse with the dead, and to the Holy Land Experience theme park in Orlando, where one can eat a hot dog while watching a reenactment of the Crucifixion. She interviews the founder of the Leather & Lace Motorcycle Club, a Daytona Beach-area grandmother who hosts the club’s annual gathering, welcoming scores of lady bikers to camp out on the lawn of her subdivision home. At an Animal Amnesty Day outside Busch Gardens, Waddell meets exotic reptile owners who give up their beloved-but no-longer-manageable pets and others who vie to take home the cast-offs.If you’ve ever wanted to parade around on a pimped-out swamp buggy amidst a couple thousand beer-swigging mud boggers or fall asleep with a python hissing in your ear, been tempted to bring a Capuchin monkey in a stroller to a Little League game, or contemplated sitting on the beach waiting to be picked up by a UFO but couldn’t quite bring yourself to such extremes, Fringe Florida is for you.

    It discusses cloud concepts and highlights various design patterns and best practices. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.

    They teach you how to make games. This book does not show you how to make games. It shows you how to take your game project to the finish line. Many game projects never make it beyond the alpha state.Game Development Success Is All About The Inner Game.Being a successful game developer does not (just) mean being a great programmer, a smart game designer or a gifted artist. It means dominating the inner game of game making. This separates the pros from the wannabes. It's the knowledge of how to stay focused, motivated and efficient during your game projects. It's the skillset of keeping things simple and avoiding misleading dreams of the next overnight success. Finally it's about thinking as a salesperson, not just as a designer, programmer or artist.

    Ken O'Connor updates eight guidelines for good grading, provides practical applications, and examines a number of additional grading issues, including grade point average calculation and computer grading programs. Thoroughly revised, this edition includes:A greater emphasis on standards-based grading practices Updated research and additional information on feedback and homework New sections on academic dishonesty, extra credit, and bonus points Additional information on utilizing level scores Reflective exercises

    This is a book about LEARNING! Technology is not a magic solution for education. It is an opportunity! An opportunity to shake things up, to connect and grow, and to create dynamic learning experiences for our students!   In this three-part book, you will explore WHY it's time to Shake Up Learning, WHAT changes we can make in our classrooms to support dynamic learning experiences, and HOW to plan meaningful lessons for your classroom. Rapidly evolving technology and the demands of the digital age are transforming not only the way we live but also the way we learn. The tools students are using are newer, sleeker, and faster than ever before. In some cases, the medium is even changing the message. One thing is certain: Educators cannot continue the status quo if they expect to equip young people for the world to come.  Here's the good news: With digital tools that are available 24/7, learning doesn't have to stop when the bell rings. Learning can take on a life of its own! Even better, technology can help you connect with students and empower them to grow and develop a lifelong love for learning--and it doesn't have to be scary or complicated.  Shake Up Learning is a powerful guide and planning tool to help educators at all grade levels make the most of technology. Educator and blogger Kasey Bell guides you through the process of using technology and proven techniques to make learning dynamic. You'll discover . . .  Practical strategies to help move from static teaching to dynamic learning Straightforward and easy-to-use templates for crafting engaging learning opportunities  Tips and tricks for fearless implementation of powerful lesson plans Advice for moving from one-and-done activities to learning that evolves and inspires throughout the school year--and beyond!  This is MORE than just a book! This is a full LEARNING EXPERIENCE! This book is jammed packed with ideas, lessons, and resources, but you can bring it all to life with the companion website, ShakeUpLearningBook.com, and the companion online course, The Dynamic Learning Workshop! Be dynamic! Shake up learning in your classroom this year.

    You simply move more deeply into them. For anyone - the kettlebell novice to the 15-year veteran - this short (read: just 30 page) ebook provides the perfect foundation or refresher of the fundamental kettlebell techniques, including the kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. Each movement has detailed instructions plus step-by-step photos to help the reader understand the movements as well as safely and effectively execute them. After we discuss the hows of each of the basic movements, we move into applying what we've learned with a simple, straightforward kettlebell program for strength, muscle, mobility, conditioning, and (for those who want it) weight loss. This 7-day program can be run through just once as a refresher or for up to six weeks as a standalone program. This book includes: *The following kettlebell exercises: Kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. *Each kettlebell exercise features a detailed description of the movement, step-by-step photos and key points. *A straightforward and simple 7-day program (repeatable for up to 6 weeks) to help the novice acclimate to kettlebell training or for the kettlebell veteran hone their technique and skills.

    As varied and inventive as the volumes they hold, such buildings can be much more than the dusty, dark wooden shelves found in mystery stories or the catacombs of stacks in the basements of academia. From the great dome of the Library of Congress, to the white façade of the Seinäjoki Library in Finland, to the ancient ruins of the library of Pergamum in modern Turkey, the architecture of a library is a symbol of its time as well as of its builders’ wealth, culture, and learning. Architectural historian James Campbell and photographer Will Pryce traveled the globe together, visiting and documenting over eighty libraries that exemplify the many different approaches to thinking about and designing libraries. The result of their travels, The Library: A World History is one of the first books to tell the story of library architecture around the world and through time in a single volume, from ancient Mesopotamia to modern China and from the beginnings of writing to the present day. As these beautiful and striking photos reveal, each age and culture has reinvented the library, molding it to reflect their priorities and preoccupations—and in turn mirroring the history of civilization itself. Campbell’s authoritative yet readable text recounts the history of these libraries, while Pryce’s stunning photographs vividly capture each building’s structure and atmosphere.  Together, Campbell and Pryce have produced a landmark book—the definitive photographic history of the library and one that will be essential for the home libraries of book lovers and architecture devotees alike.

    Without artful instruction, many students will never acquire the literacy skills they need not only to meet Common Core Standards but also to meet the challenges this brave new world is sure to deal them." -Carol JagoAgain and again the Common Core Standards state that students must read "proficiently and independently" but how do we achieve this when students are groaning about having to read demanding literature and looking for ways to pass the class without turning pages? Carol Jago shows middle and high school teachers how to create English classrooms where students care about living literate lives and develop into proficient independent readers. With 50% new material, With Rigor for All, Second Edition features: integration of the Common Core State Standards as teaching touchstones YA lit pairings with classic texts to aid comprehension for middle and high school students tips to motivate reluctant readers with immersion, encouragement, and small steps a study guide and guidelines for curriculum development. Students need books that mirror their own experiences and if you teach literature that you love, your students will be more likely to love it too. Let Carol show you how to create an individually designed curriculum in which students read literary works of comparable quality, complexity, and range and enjoy doing it!