His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

    Tony Fernandes has accomplished amazing things - and who's to say what he can go on to achieve?' Sir Richard BransonThe inspiring story of business hero and Apprentice Asia star Tony FernandesAs a boy, Tony Fernandes wanted to be a pilot, a footballer or a racing driver. By 2011 he'd gone one better: founding his own airline and his own formula one team, and becoming Chairman of Queens Park Rangers, helping them reach the Premier League again after a 15-year absence from the top flight.Flying High is the memoir of an exceptional business leader; the man who created Asia's first budget airline, democratizing air travel in Asia and building AirAsia into a multi-billion-dollar company in the process.Published as Tony returns as the face of the second series of Apprentice Asia, this inspiring personal story will be a major global publishing event.Tony Fernandes studied at Epsom College, UK, and the London School of Accountancy. He worked for Virgin Communications and Warner Music before acquiring AirAsia and relaunching it as Asia's first low-cost carrier in 2001/2. He is currently Group CEO of AirAsia, Chairman of QPR football club and owner of the Caterham F1 team.Tony has been awarded a CBE, titled twice by the King of Malaysia and awarded the Legion d'Honneur by the French government. He has also received awards from major business media outlets including theInternational Herald Tribune, Business Times, Business Week, Fast Company and Forbes.

    In I Shouldn't Be Telling You This, she shares her secrets to success. A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.

    . .Turns out he's a starter and a closer."—Tim Kurkjian, ESPNAs a major and not-so-major league pitcher, Dirk Hayhurst has learned to master more than striking out batters. While waiting for his name to be called in the bullpen, he honed his gifts as a storyteller, one the New York Times calls the "best writer in a baseball uniform." In this often hilarious collection of adventures on and off the diamond, Dirk details the intricacies of pulling off an epic team prank, even if it's at his own expense; the art of creating the perfect professional baseball nickname; his comically ineffective attempts at writing romance novels; and the bizarre tale in which a bear gets punched in the face (yes, really). No matter how wild his story, Dirk proves once again he knows that it's all in the delivery."I find his writing both entertaining and thought provoking. . .unlike his fastball."—Ben Zobrist, Tampa Bay Rays All-Star "Dirk Hayhurst writes about baseball in a unique way. Observant, insightful, human, and hilarious." —Bob Costas"Hayhurst delivers an entertaining story for more than just sports fans."—Jordan Bastian, MLB.com"Hayhurst explains life in the minors and the major leagues like you've never read it before."—J. J. Cooper, Baseball America"Insight and humor from the pitcher's mound."—Businessweek51,300 Words.

    It's a lot like asking a woman who's just come home from a girls' dinner 'What did you talk about?'  The short answer?  Everything! When Mia Freedman talks, people listen. Perhaps not her husband. Or her children. But other people. Women. Mia has a knack for putting into words the dilemmas, delights and dramas of women everywhere. The new rules for dating in the internet-romance age? Yep, tricky stuff. Things are not what they used to be. And sex talk at the dinner table? Appropriate or not? Perhaps not, unless in an educational capacity and even then some things are best left unsaid . . . With intrepid curiosity and a delicious sense of humour, Mia navigates her way through the topics – great and small – of modern life.

    Tackling the job with skills picked up along the way and enough Redbull to sink a battleship. The stories are real. The patients are real, and the emotions are real. Things I would tell my former student-self: You are going to laugh. You are going to cry. You are going to be scared. You are going to want to quit. You will have PTSD. You are going to see death. But hold on, you got this. It's just a few bumps.

    They yearn to learn from someone who has climbed the ladder of success without sacrificing family or faith--something author Diane Paddison has done with excellence and grace.The stories Paddison shares about her corporate, personal, and spiritual life, as well as the lives of other women like her, are both inspiring and instructive, providing on-target advice and concrete examples of how to succeed without feeling overwhelmed or compromised.This is a working book for working women. Full of practical, proven guidance that is both professionally viable and biblically sound, each chapter includes sidebars featuring pertinent facts from current research, resources relevant to the chapter's topic, action-oriented "to do" lists, and other interactive material. Chapters also include questions suitable for discussion, making it an excellent resource for use in small groups.Work, Love, Pray is a valuable resource for professional Christian women, but it's also a must-read for the husbands, sisters, daughters, and friends who share their lives.

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

    He modeled for me how to pursue our God-given potential. Not coincidentally, this also makes us and those around us better employees, more capable of and more willing to work hard at building a stronger company. That s something that makes both good human sense and good business sense. - Andreas Widmer Former Swiss Guard, CEO and business leader Andreas Widmer gives a behind-the-scenes look into Pope John Paul II, the most authentically human person I ve ever met, and reveals how those memories shaped and forged his success as a corporate executive. In what papal biographer George Weigel calls a powerful example of leadership at work, Widmer recounts his personal experiences serving Blessed Pope John Paul II in the Swiss Guard, and the secrets of successful leadership that he learned at the feet of the great pope.

    Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage—all while living your best life.Whether you’re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!"Do Cool Sh*t features a foreword by Tony Hsieh, the founder and CEO of Zappos.

    Haunting, illuminating, and deeply candid, the book reveals the person behind some of cinema's most unforgettable performances.

    Author and comedian Sara Benincasa, now in her mid-thirties, had an absolutely harrowing early twenties and now, on the other side, she has a LOT of hard-earned wisdom and common sense to share.Real Artists Have Day Jobs includes 52 witty, provocative essays on how to live like a real adult—especially for those who have chosen a slightly more offbeat path to get there. Chock full of information and advice, Sara’s warm, smart, empathetic, and quirky voice is relatable to everyone from twenty-somethings and recent college grads to anyone a bit older who’s still trying to figure things out. While Sara doesn’t have all of life’s answers, this indispensable book has more than its share!Essays include:How to Read a Book, Real Artists Have Day Jobs, The Power of Being a Dork, Put Your Clutter in Purgatory, Ask for Exactly What You Want, Elect Your Own Executive Board.

    Leading cycling writer Richard Moore's profile of Dave Brailsford, the head of Team Sky and the man who masterminded the British Cycling revolution, gives a unique insight into the psychology of one of the most fascinating figures in world sport.

    It's an intimate look into the creative worlds of Disney, Universal, and Six Flags Magic Mountain; a no-holds-barred memoir filled with wild characters and wilder concepts, complete with a step-by-step guide to how the magic is made!

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.