Influencer: Building Your Personal Brand in the Age of Social Media


Brittany Hennessy - 2018
    . .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.

Healthy Living: 30 Powerful Daily Habits to Transform Your Health, Lose Weight & Radiate Happiness (Healthy Habits, Weight Loss, Motivation, Healthy Lifestyle)


Carmen Reeves - 2015
    You’ve tried to fix your life with countless other methods that promise you the entire world but then, sadly, deliver absolutely nothing. You’ve wasted months of your life trying to get your head around complicated and time consuming solution, thrown more money at it than you care to admit to, and worst still you are close to giving up hope. You’ll never feel bursting with energy, never again fit into your favorite pants, never feel as happy as you really deserve and never live the life of your dreams. But you’re not the kind of person to give up without a fight, are you? You’re not the kind of person to settle for second best in anything, far from it in fact. For that very reason you’re willing to give it one final attempt before you throw your life on the scrap heap. This book is your answer. Inside you will discover 30 simple daily habits that will transform your life and achieve all of those things you ever wished for. Each habit is easy to comprehend and easier still to implement, and I promise that you won’t be disappointed with the changes you witness in your life.And the best news of all is that it won’t take months of your life, hundreds of dollars or demand that you give up everything you love. It just takes you, your focus and a willingness to make these positive changes. So who do you want to become? Which of your dreams would you most like to come true? Read this book and you will discover exactly how to make this all happen. What’s inside?In this book you will discover the thirty most powerful habits for your mind, body and soul that you can implement to see positive and lasting change in your life. These include:• How To Get That Glow• Transforming Your Life The Easy Way• Boosting Your Energy Levels• Fighting Cancer And Age-Related Diseases• Improving Your Mood The Drug-Free Way• Balancing Your Hormones Naturally• Simplifying Your Life• How To Tackle The Stresses Of Life • Beating LonelinessAnd much more! Interested in learning more? Download your copy today to begin your journey to health and happiness!

Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits


Akshay Desai - 2015
    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

The Little Book of Talent: 52 Tips for Improving Your Skills


Daniel Coyle - 2012
    It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”“The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook—beautiful in its simplicity and backed by hard science—for nurturing excellence.”—Charles Duhigg, bestselling author of The Power of Habit   “It’s so juvenile to throw around hyperbolic terms such as ‘life-changing,’ but there’s no other way to describe The Little Book of Talent. I was avidly trying new things within the first half hour of reading it and haven’t stopped since. Brilliant. And yes: life-changing.”—Tom Peters, co-author of In Search of Excellence

How to Write a Mystery


Larry Beinhart - 1996
    There's more to it than just a detective, a dead body, and Colonel Mustard in the drawing room with the candlestick. Fortunately, Larry Beinhart--Edgar Award-winning author of You Get What You Pay For, Foreign Exchange, and American Hero--has taken a break from writing smart, suspenseful thrillers to act as your guide through all the twists and turns of creating the twists and turns of a good mystery. Drawing on advice and examples from a host of the best names in mystery writing--from Raymond Chandler and Mickey Spillane to Scott Turow and Thomas Harris--plus some of his own prime plots, Larry Beinhart introduces you to your most indispensable partners in crime: *Character, plot, and procedure * The secrets to creating heroes, heroines, and villains ("All writers draw upon themselves and their experience. While the whole of yourself might not be capable of being either a serial killer or an FBI agent, there are parts in each of us that are capable of almost anything.") * The fine art of scripting the sex scene *The low-down on violence ("A crime novel without violence is like smoking pot without inhaling, sex without orgasm, or a hug without a squeeze." ) *And much more!From the opening hook to the final denouement, Larry Beinhart takes the mystery out of being a mystery writer.

Everything is Obvious: Once You Know the Answer


Duncan J. Watts - 2011
    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

Fun Is Good: How to Create Joy and Passion in Your Workplace and Career


Mike Veeck - 2005
    That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.

On Being a Dictator: Using Dictation to Be a Better Writer (Million Dollar Writing Series)


Kevin J. Anderson - 2019
    Anderson has written 160 books—nearly fifteen million words!—most of them by dictating into a hand-held recorder while hiking. Award-winning novelist and short story writer Martin L. Shoemaker dictates chapters and stories while driving, turning his daily commute into a productive work session. These two die-hard “dictators,” share their techniques and insights into how dictation can help you *Improve your writing productivity *Use otherwise lost time to brainstorm, plot, develop characters, write articles, and more *Get inspired by leaving your confined office and getting a fresh perspective elsewhere *Stay in shape while writing On Being a Dictator, part of the Million Dollar Writing Series, will help you think outside the box, consider a different writing method, and up your game in the fast-paced ever-changing world of publishing.

The Procrastinator's Digest


Timothy A. Pychyl - 2010
    The focus is on understanding why and how we sabotage our own best intentions with needless delay, and how we can reduce this procrastination in our lives. Based on psychological research, and supplemented with short stories and comics to help make the content memorable, the digest format of the book provides a concise summary of key concepts and strategies for change. You will learn about the psychology of self-regulation failure and how to more successfully achieve your goals.

Exactly What to Say: The Magic Words for Influence and Impact


Phil M. Jones - 2017
    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.

Make a Killing on Kindle (Without Blogging, Facebook or Twitter)


Michael Alvear - 2012
    I will show you convincing industry research that social media is the least effective way to sell books on Kindle. And then I'll show you the 12 steps that work. Guy Kawasaki, mega-entrepreneur, endorsed this book in his own best seller, APE “I insist that all my clients read this book before they publish-- and I have thousands of clients.” -- Kimberly Hitchens, Owner www.booknook. biz, an Amazon-preferred ebook conversion specialist. “The best I’ve seen on the subject of selling books on Kindle.” -- The consensus among nearly 500 reviews of this book “Three hat tips to Make A Killing On Kindle!” -- Guy Kawasaki, Entrepreneurial bestseller in his book, APE. Read Vivid Case Studies Of How I Turned My Client’s Underperforming Books Into Bestsellers. I’m a book marketing consultant as well as a successful independent author. See how I used the principles of my Attract • Engage • Convert book marketing strategy to dramatically increase sales of basement-dwelling titles (the authors and publishers allowed me to use their real names). This Book Is Designed For Writers Who Don’t Understand Technology Or Marketing. There are only 12 steps to successful Kindle selling and I show you how to do each of them with step-by-step directions, including picture tutorials. You’ll learn how to: Rank On Page 1 Of Amazon’s Search Engine Within 24 Hours. You can’t be bought if you can’t be found. As an SEO expert I’ve gotten every one of my books on Page 1 of Amazon’s search results, and I’m going to show you how you can do it, too. The secret is using Amazon’s little-known “Leading Indicators,” a series of clues that tell you exactly what keyword phrases people use to find books like yours. Must-Know Approaches To Kindle Publishing & Marketing. This guide will show you how to: Come up with must-click book titles. Pick the right categories. Pick from five of the most effective launch prices. Test post-launch prices. Get reviews that make people want to buy your book. Use the Look Inside Feature to sell more books on Kindle. Find Out How Many Books Your Competitors Are Selling! I commissioned a statistician to develop a formula showing daily sales for every book on Amazon. Just check your competitor’s sales rank then look at the chart in Chapter 15--it’ll tell you how many books they sold that day! About The Author. As word got out that I sold over 100,000 ebooks, authors and publishers flocked to me for advice, attracted to the methodical ways I turned guerilla marketing tactics into stellar revenue. These strategies work for me, they work for my clients, and they will work for you. Believe in your books. Nobody believed in mine and now I make a great living as a writer. You can too by following my formula. Scroll up, click the buy button & get started today!

The Creative Habit: Learn It and Use It for Life


Twyla Tharp - 2003
    It is the product of preparation and effort, and it's within reach of everyone who wants to achieve it. All it takes is the willingness to make creativity a habit, an integral part of your life: In order to be creative, you have to know how to prepare to be creative. In The Creative Habit, Tharp takes the lessons she has learned in her remarkable thirty-five-year career and shares them with you, whatever creative impulses you follow -- whether you are a painter, composer, writer, director, choreographer, or, for that matter, a businessperson working on a deal, a chef developing a new dish, a mother wanting her child to see the world anew. When Tharp is at a creative dead end, she relies on a lifetime of exercises to help her get out of the rut, and The Creative Habit contains more than thirty of them to ease the fears of anyone facing a blank beginning and to open the mind to new possibilities. Tharp's exercises are practical and immediately doable -- for the novice or expert. In "Where's Your Pencil?" she reminds us to observe the world -- and get it down on paper. In "Coins and Chaos," she provides the simplest of mental games to restore order and peace. In "Do a Verb," she turns your mind and body into coworkers. In "Build a Bridge to the Next Day," she shows how to clean your cluttered mind overnight. To Tharp, sustained creativity begins with rituals, self-knowledge, harnessing your memories, and organizing your materials (so no insight is ever lost). Along the way she leads you by the hand through the painful first steps of scratching for ideas, finding the spine of your work, and getting out of ruts into productive grooves. In her creative realm, optimism rules. An empty room, a bare desk, a blank canvas can be energizing, not demoralizing. And in this inventive, encouraging book, Twyla Tharp shows us how to take a deep breath and begin!

Voices of Recovery


Overeaters Anonymous - 2002
    This daily reader contains inspirational quotations from Overeaters Anonymous literature along with the experience, strength and hope of Overeaters Anonymous members.

Presentation Zen: Simple Ideas on Presentation Design and Delivery


Garr Reynolds - 2007
    Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover

Branding For Dummies


Bill Chiaravalle - 2006
    A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.