Mankind's battle to stay alive and healthy for as long as possible is our oldest, most universal struggle. With his characteristic wit and vastly informed historical scope, Roy Porter examines the war fought between disease and doctors on the battleground of the flesh from ancient times to the present. He explores the many ingenious ways in which we have attempted to overcome disease through the ages: the changing role of doctors, from ancient healers, apothecaries, and blood-letters to today's professionals; the array of drugs, from Ayurvedic remedies to the launch of Viagra; the advances in surgery, from amputations performed by barbers without anesthetic to today's sophisticated transplants; and the transformation of hospitals from Christian places of convalescence to modern medical powerhouses. Cleverly illustrated with historic line drawings, the chronic ailments of humanity provide vivid anecdotes for Porter's enlightening story of medicine's efforts to prevail over a formidable and ever-changing adversary.

    It provides explanations of biological, psychological and social factors in health issues, reinforced with case studies.

    The earthworm may be small, spineless, and blind, but its impact on the ecosystem is profound. It ploughs the soil, fights plant diseases, cleans up pollution, and turns ordinary dirt into fertile land. Who knew? In her witty, offbeat style, Stewart shows that much depends on the actions of the lowly worm. Charles Darwin devoted his last years to the meticulous study of these creatures, praising their remarkable abilities. With the august scientist as her inspiration, Stewart investigates the worm's subterranean realm, talks to oligochaetologists—the unsung heroes of earthworm science—who have devoted their lives to unearthing the complex life beneath our feet, and observes the thousands of worms in her own garden. From the legendary giant Australian worm that stretches to ten feet in length to the modest nightcrawler that wormed its way into the heart of Darwin's last book to the energetic red wigglers in Stewart's compost bin, The Earth Moved gives worms their due and exposes their hidden and extraordinary universe. This book is for all of us who appreciate Mother Nature's creatures, no matter how humble.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    The biological world under our toes is often unexplored and unappreciated, yet it teems with life. In one square meter of earth, there lives trillions of bacteria, millions of nematodes, hundreds of thousands of mites, thousands of insects and worms, and hundreds of snails and slugs. But because of their location and size, many of these creatures are as unfamiliar and bizarre to us as anything found at the bottom of the ocean.Lavishly illustrated with nearly three hundred color illustrations and masterfully-rendered black and white drawings throughout, Life in the Soil invites naturalists and gardeners alike to dig in and discover the diverse community of creatures living in the dirt below us.  Biologist and acclaimed natural history artist James B. Nardi begins with an introduction to soil ecosystems, revealing the unseen labors of underground organisms maintaining the rich fertility of the earth as they recycle nutrients between the living and mineral worlds. He then introduces readers to a dazzling array of creatures: wolf spiders with glowing red eyes, snails with 120 rows of teeth, and 10,000-year-old fungi, among others. Organized by taxon, Life in the Soil covers everything from slime molds and roundworms to woodlice and dung beetles, as well as vertebrates from salamanders to shrews. The book ultimately explores the crucial role of soil ecosystems in conserving the worlds above and below ground.A unique and illustrative introduction to the many unheralded creatures that inhabit our soils and shape our environment aboveground, Life in the Soil will inform and enrich the naturalist in all of us.

    It hold the remains of an ancient sea where dozens of strange creatures lived—a forgotten corner of evolution preserved in awesome detail. In this book Stephen Jay Gould explores what the Burgess Shale tells us about evolution and the nature of history.

    The book is non-theoretical, explaining concepts intuitively and teaching problem solving through worked examples and step-by-step instructions. This edition places more emphasis on conceptual understanding and understanding results. This edition also features increased emphasis on Excel, MINITAB, and the TI-83 Plus and TI 84-Plus graphing calculators, computing technologies commonly used in such courses.

    The pages take the reader on a wild narrative ride through the world of squid science and adventure, along the way addressing some riddles about what intelligence is, and what monsters lie in the deep. In addition to squid, both giant and otherwise, Kraken examines other equally enthralling cephalopods, including the octopus and the cuttlefish, and explores their otherworldly abilities, such as camouflage and bioluminescence. Accessible and entertaining, Kraken is also the first substantial volume on the subject in more than a decade and a must for fans of popular science.

    The newly revised Fifth Edition has been significantly updated throughout and features substantially revised art and Running Problems in the book and on the reader Companion Website. Recognized as an extraordinary educator and active learning enthusiast, Dr. Silverthorn incorporates time-tested classroom techniques throughout the book and presents thorough, up-to-date coverage of new scientific discoveries, biotechnology techniques, and treatments of disorders. Dr. Silverthorn also co-authored the accompanying Student Workbook and Instructor Manual, ensuring that these ancillaries reinforce the pedagogical approach of the book.The Fifth Edition includes access to Interactive Physiology(R) 10-System Suite (IP-10), PhysioEx(TM) 8.0, A&P Flix animations in 3D, and The Physiology Place Companion Website. Key Topics: Introduction to Physiology, Molecular Interactions, Compartmentation: Cells and Tissues, Energy and Cellular Metabolism, Membrane Dynamics, Communication, Integration, Homeostasis, Introduction to the Endocrine System, Neurons: Cellular and Network Properties, The Central Nervous System, Sensory Physiology, Efferent Division: Autonomic and Somatic Motor Control, Muscles, Integrative Physiology I: Control of Body Movement, Cardiovascular Physiology, Blood Flow and the Control of Blood Pressure, Blood, Mechanics of Breathing, Gas Exchange and Transport, The Kidneys, Integrative Physiology II: Fluid and Electrolyte Balance, Digestion, Energy Balance and Metabolism, Endocrine Control of Growth and Metabolism, The Immune System, Integrative Physiology III: Exercise, Reproduction and DevelopmentMarket: Intended for those interested in learning the basics of human physiology

    But there is an important and simple step toward reversing this alarming trend: Everyone with access to a patch of earth can make a significant contribution toward sustaining biodiversity.There is an unbreakable link between native plant species and native wildlife—native insects cannot, or will not, eat alien plants. When native plants disappear, the insects disappear, impoverishing the food source for birds and other animals. In many parts of the world, habitat destruction has been so extensive that local wildlife is in crisis and may be headed toward extinction.Bringing Nature Home has sparked a national conversation about the link between healthy local ecosystems and human well-being, and the new paperback edition—with an expanded resource section and updated photos—will help broaden the movement. By acting on Douglas Tallamy's practical recommendations, everyone can make a difference.

    It has an ecological approach that explains the fundamentals of soil science effectively. Chapter topics include Soil Erosion and Its Control, Soil Acidity, Soils and Chemical Pollution, and Organisms and the Ecology of the Soil. For individuals interested in soil and the environment."

    Simply put, it is the study of aggregate supply and demand.

    Following on the success of the first six editions of the series, this work introduces theoretical and pedagogical innovations in statics, dynamics, and mechanics of materials education.

    This new edition is the first college text to bring cutting-edge and in-depth emphasis on the impact of politics on sexuality. Sensitive, comprehensive, and candid scholars and teachers, the authors keep you interested with the most exciting, emerging research and coverage, and focus on strengthening healthy communication among partners. Crooks and Baur have also revised their overall coverage on maintaining a responsible and healthy sexual relationship, with greater attention to diversity and inclusiveness. Other highlights include a new feature called "Sex and Politics," that examines the issue of value judgments that become public policy and what this means to sexual knowledge and to sexual choices. For example: information on different types of condoms was pulled off the CDC Website and replaced by abstinence only information, despite the fact that there is no empirical support about the efficacy of abstinence only education. You'll also enjoy the "Author's Files," which include new stories about the experiences of real people.

    A caption explains the concept illustrated on each page, and a few simple sentences reinforce the concept with interactive (programmed) learning, which links to the following page. Dr Dubin's light and entertaining style, known world-wide, makes learning enjoyable. Practice twelve-lead tracings at the end establish self-confidence, and summarised reference sheets with examples (designed to be copied) provide an excellent review.