Book picks similar to
Advertising in America: The First 200 Years by Charles A. Goodrum
business
history
non-fiction
art
The Vinyl Dialogues: Stories behind memorable albums of the 1970s as told by the artists
Mike Morsch - 2014
The Vinyl Dialogues offers the stories behind 31 of the top albums of the 70s, including backstories behind the albums, the songs, and the artists. It was the 1970s: Big hair, bell-bottomed pants, Elvis sideburns and puka shell necklaces. The drugs, the freedom, the Me Generation, the lime green leisure suits. And then there was the music and how it defined a generation. The birth of Philly soul, the Jersey Shore Sound and disco. It's all there in "The Vinyl Dialogues," as told by the artists who lived and made Rock and Roll history throughout the decade.Throw in a little political intrigue - The Guess Who being asked not to play its biggest hit, "American Woman," at a White House appearance and Brewer and Shipley being called political subversives and making President Nixon's infamous "enemies list" - and "The Vinyl Dialogues offers a first-hand snapshot of a country in transition, hung over from the massive cultural changes of the 1960s and ready to dress outrageously and to shake its collective booty. All seen through the eyes, recollections and perspectives of the artists who lived it and made all that great music on all those great albums.
Fashion Brands: Branding Style from Armani to Zara
Mark Tungate - 2005
* Studies the influence of branding within the fashion industry
Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)
Isaac Kronenberg - 2017
Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.
STUPID WAR STORIES: Tales from the Wonder War, Vietnam 1970-1971
Keith Pomeroy - 2015
The Atomic Outhouse, Hot Extractions, Listening Out, and Best Vacation Ever, will have you enthralled. These stories and sixty more like them pull no punches to give you a genuine understanding of a war that was more bizarre than you ever imagined.
Shares Made Simple: A Beginner's Guide to the Stock Market
Rodney Hobson - 2007
Financial journalist Hobson tears away the mystique and jargon that surrounds the stock market and takes readers step-by-step through the most basic concepts of investing.
Before & After Page Design
John McWade - 2003
This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.
Men Around The Messenger: The Companions Of The Prophet
Khalid Muhammad Khalid
The sixty-four Companions presented here are representative of that unique generation, a generation without any parallel in history. They come from all walks of life and character. These are stories of real people which can be historically verified. These stories will touch the souls of believers, for they will find in them yet another proof of that conviction that fills their hearts, though it may be denied and its signs effaced by wielders of power in the Muslim lands through treachery and cowardice.
The Prince: A 52 Brilliant Ideas Interpretation (Infinite Business Classics)
Tim Phillips - 2008
This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavellis analysis of the ways men seize, retain, and lose power represented the first expose of realpolitik and it has been used ever since as a handbook for manipulating events to one?s own advantage. Here, Machiavellis text is interpreted for the modern day world of business. Tim Phillipss interpretation of Machiavellis work is not a substitute for the original its purpose is simply to illustrate the timeless nature of Machiavellis insights by bringing them to life through modern business and political case studies. This brilliant interpretation of The Prince Is an entertaining accompaniment to one of the most famous books ever written.
Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business
Tycho Press - 2015
This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings
A Field Guide to American Houses
Virginia McAlester - 1984
17th century to the present. Book was reprinted in 2006
Email Marketing Blueprint
Steve Scott - 2013
Does that mean you should build a list and spam people with offer after offer? Heck no. I say that the relationship is in the list.An email list can be a vital asset to your online business — as long as you treat it with care. Subscribers are more than a collection of email addresses. They're a group of people who have a specific interest in your niche topic. Treat them right and you’ll create a lifelong asset.In "Email Marketing Blueprint" you'll learn what Steve Scott has done to build engaged email lists that exceed 90,000 total subscribers.
MAKE MONEY WRITING: 5-Minute Marketing for Authors: Get More Sales for Your Books in Just 5 Minutes a Day
Barb Asselin - 2015
Inside you will find: - an explanation of book promotion strategies that can take only 5 minutes a day to perform - a list of "to do" items that are recommended to be completed before you start the 5-minute marketing plan - a 90-day marketing plan for your book that only takes 5 minutes a day to complete, and - a customizable Word template so that you can create your own 90-day, 5-minute marketing plan! Scroll up to download your copy today and sell more books in just 5 minutes a day!
A Big Life In Advertising
Mary Wells Lawrence - 2002
As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
Emotionomics: Leveraging Emotions for Business Success
Dan Hill - 2007
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.
Chasing Understanding in the Jungles of Vietnam: My Year as a Black Scarf
Douglas Beed - 2017
After two years of college he couldn't afford to continue so he was forced to relinquish his student deferment and enter the draft. He tried various strategies to get a non-combat job; nevertheless he ended up in the infantry and was assigned to Vietnam. The stories in this book depict the year Doug spent in Alpha Company where he spent days on patrols finding and killing North Vietnamese soldiers along the hundreds of miles of trails heading for the Saigon. These stories range from funny to tragic, from uplifting to extremely frustrating and from touching to horrifying. This book gives the reader a sense of life in the infantry in 1968 and 1969.