Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    The Godling Chronicles Book Four - A Trial of Souls Book Five - Madness of the Fallen Book Six - The Reborn King

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    These are the Savage North Chronicles. Over 2,000 pages of superhuman abilities, harrowing adventures, and heartwarming moments that will give you all the feels. Savage North Chronicles Reading Order:1. THE DARKEST WINTERElle - Haunting shadows are nothing new to Elle St. James, she’s been running from them all her life. But since the outbreak spread from the lower forty-eight, new monsters lurk in the darkness. After Elle wakes from the fever, capable of horrific deeds, she fears she’s one of them.Jackson - After the world goes mad and takes his family with it, Jackson Mitchell tosses aside his badge and decides a bottle of bourbon and the depths of despair are preferable to any semblance of living. All of that changes, however, when a group of young survivors are in dire need of his help and Jackson sacrifices his blissful oblivion in order to keep them safe.Brought together under the worst possible circumstances, Elle and Jackson must face the inexplicable realities of the new world. Their past lives are over, and the arctic isn’t all that’s savage anymore.1.5 THE LONGEST NIGHT, prequel novellaLife seemed complicated for Sophie when she had teen pregnancy and her squeaky-clean reputation as the mayor’s daughter to worry about. Now, everything is changed. Bloodcurdling screams pierce the night air and lurid memories haunt feverish dreams.Alex is the new kid from the wrong side of the tracks, and it’s all he can do to keep his head down until his eighteenth birthday when he can leave his life in foster care behind him. But Alex doesn’t realize he and the quiet girl from class with lonely, blue eyes are fated in the most impossible way imaginable.2. MIDNIGHT SUNThe six of them survived the Alaskan winter after the Virus devastated the North, but summer in the land of the midnight sun is fraught with a brutality of its own—long, grueling days, mosquito-ridden evenings, and woods with lurking shadows more dangerous than grizzlies.2.5. FADING SHADOWSCrazed survivors and Ability-hungry madmen aren’t the only repercussions of the Virus, and when a new, unforeseen danger threatens the townspeople, Kat must embrace her unharnessed Ability she’s been trying for years to avoid.3. UNTAMEDBeau has learned to embrace his Ability, but when he loses his best friend, Beau’s world crumbles all over again. Brokenhearted, he embarks on a transformative journey of self-discovery, fraught with danger and adventure, and most unexpectedly, love. But the scars left in the wake of the Virus run deeper than Beau can possibly imagine.4. UNBROKENThea fears the moment she’ll have to use her telekinesis again. After all, the mere flick of her wrist in the heat of the moment could prove fatal for someone she loves, and she already has enough blood on her hands to last her a lifetime. So, Thea jumps at the chance to shrug off the shadows of her youth and prove to herself she’s unbroken.Hunter and Thea have never gotten along, and three weeks together could be Hunter’s undoing...just not in the way he’s expecting.

    Five are connected to a series of old unsolved disappearances. But the sixth is fresh. What’s worse, two of the victims—including the most recent—were killed with Cork’s gun. As Cork searches for answers, he must dig into his own past and that of his father, a well-respected man who harbored a ghastly truth. Northwest Angle: Amid the wreckage of a violent storm, Cork O’Connor and his daughter Jenny discover a body. Nearby, a baby boy lies hungry and dehydrated but still very much alive. Powerful forces in pursuit of the child follow them to the isolated Northwest Angle, where it’s impossible to tell who is friend or foe. Trickster’s Point: Cork O’Connor sits deep in the wilderness with his good friend Jubal Little—favored to become Minnesota’s first Native American elected governor—who is slowly dying with an arrow through his heart. But this is no hunting accident. The arrow is one of Cork’s. As he works to clear his name and track the killer who set him up, only Cork knows that his complex, passionate, ambitious friend was also capable of murder.

    Reveals True Story of Kill Or Be Killed Shootouts In The Real Wild West.Recently discovered memoir by one of the Old West's most feared (but virtually unknown today) gunfighter's and lawmen puts you behind a pair of Colt .45 six-guns and immerses you in the real life man-on-man fast draw shootouts, hell-bent-for-leather outlaw chases and lead dodgin' narrow escape in the Real Old West.If you've ever wondered what it was like to strap on a six-gun and have a face-off-in-the-street gunfight where only the fastest gunslinger walks away - - then rare eyewitness account of what it was like to live and die in the Real Old West is a must read.

    Download both ebooks for a special low price. Birdman Five bodies, all young women, all ritualistically murdered and dumped near the Millennium Dome in southeast London. A post-mortem examination tells the police they’re dealing with a sexual serial killer. Detective Inspector Jack Caffery knows he has only limited time before the sadistic killer strikes again. The Treatment In a residential neighbourhood in south London, a husband and wife are found tied up and imprisoned in their house. Their young son is missing. Detective Jack Caffery is called in to investigate. When the child’s body is found, he attempts to unravel the motive and sequence of events, especially when he discovers that a tragedy in his own past is indirectly connected to the murder.

    Grab a blanket and curl up with your new favorite big cats.SCORCH Drew Maddox has to find his fated mate.Drew Maddox has been given orders by the king of the jaguar tribe. It’s time to start building the Maddox empire. There is only one name on his list, a woman betrothed to him at birth. It's time to find her. Francesca March has no idea about her heritage or where she came from. Adopted by humans, she has lived a lonely existence as the only she-panther she knows. Long ago she gave up on happy endings, heroes, and trust. She’s never let anyone get close enough to learn her secret. That is until she meets a stranger on the side of the road. Drew knows time is running out. He has to convince Francesca to marry him in less than five days. But with his own secrets haunting him he struggles with how much to tell her without losing her. Can Francesca face the reality of what it truly means to be a she-panther, or will Drew keep her in the dark to fulfill his duty? Sparks fly. The sheets burn down. And every time they touch a flame ignites. Will fate keep them together, or tear them apart? SACRIFICE The chase is on.Josh Bauer expects his mate to be excited to see him, but when he shows up in her small town, she slams the door in his face.Tessa Cunningham has been an independent she-panther, running her own business and taking care of her mother. The last thing she wants is to let go of the control she has over her life.The more Josh chases her, the more she resists his sexy charm.Josh has an obligation to fulfill, but he learns that being a mate is worth sacrificing everything—even if that means losing Tessa.SEIZE Sometimes you have to take what you want.Donovan may come from a royal line of jaguar shifters, but he’s serving another king now. His mission is to uncover the plot for a shifter war. He never imagined guarding his tribe’s territory would put him in the path of she-panther, Caroline Addison. Caroline knows she only has a few weeks until her fated mate surfaces, so she takes a last minute vacation to escape. Only, she never knew she would find the one man she’d always been looking for.When Donovan and Caroline decide nothing can keep them apart, not even a shifter war, they realize there is a cost. And the price may be too high to pay. SHIFT Loyalties are tested, a war is upon them, and love knows no bounds.Case Maddox has finally found his mate.But the shifter war keeps brewing.Can he save his Tribe, and the woman he loves?Cadence is trying to find her place as a human in a world of shifters and as the mate of the jaguar king, but she's struggling. One night her world comes crashing down around her and she has to decide if she can even go on.Captured and held hostage. The only way for Cadence to survive may be to pledge herself to Case's ultimate rival.But Cadence has a secret that may be the key to her survival.

    This often leaves us in a power gap because we must depend on people over whom we have little or no explicit control.This is a book about how to bridge that gap: how to exercise the power and influence you need to get things done through others when your responsibilities exceed your formal authority.Full of original ideas and expert insights about how organizations--and the people in them--function, Power and Influence goes further, demonstrating that lower-level personnel also need strong leadership skills and interpersonal know-how to perform well.Kotter shows how you can develop sufficient resources of unofficial power and influence to achieve goals, steer clear of conflicts, foster creative team behavior, and gain the cooperation and support you need from subordinates, coworkers, superiors--even people outside your department or organization.He also shows how you can avoid the twin traps of naivete and cynicism when dealing with power relationships, and how to use your power without abusing it.Power and Influence is essential for top managers who need to overcome the infighting, foot-dragging, and politicking that can destroy both morale and profits; for middle managers who don't want their careers sidetracked by unproductive power struggles; for professionals hindered by bureaucratic obstacles and deadline delays; and for staff workers who have to manage theboss.This is not a book for those who want to grab power for their own ends. But if you'd like to create smooth, responsive working relationships and increase your personal effectiveness on the job, Kotter can show you how--and make the dynamics of power work for you instead of against you.

    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

    This guide provides a quick reference to all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods. In more detail, this Founder’s Pocket Guide helps startup founders learn: What a startup valuation is and when you need to start worrying about it. Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution. How investors view the valuation task, and what their expectations are for early-stage companies. How the valuation fits with your target raise amount and resulting founder equity ownership. How to do the simple math for calculating valuation percentages. How to estimate your company valuation using several accepted methods. What accounting valuation methods are and why they are not well suited for early-stage startups.

    

    They take initiative, and they forge consensus. Ultimately, they help others maximize their impact, so the organization can continue to thrive in a highly competitive future. Insprirational leadership without a firm grounding in organization politics risks becoming hollow rhetoric. Political Savvy discusses how successful leaders at all levels in the organization operate ethically behind-the-scenes to work the darker side of organizational life. The book helps you analyze your own political style, (yes, everyone has one) and understand the strategies and tactics used by ethical leaders. Through quotes, grids, tools, a case study, mapping techniques and examples, the book provides a systematic, practical guide to navigating political minefields so you can increase your influence in the organization, coach others, and obtain the career success, satisfaction, and meaning you want from work.

    has changed countless corporations and private businesses-including many Fortune 500 companies-with its down-to-earth communication and conflict resolution skills. Now, this indispensable source has been newly revised with updated research and timely case studies.

    In its most simple form, earned value equates to fundamental project management. This is not a new book, but rather it is an updated book. Authors Quentin Fleming and Joel Koppelman have made some important additions. In many cases, there will be no changes to a given section. But in other sections, the authors have made substantial revisions to what they had described in the first edition. Fleming and Koppelman’s goal remains the same with this update: describe earned value project management in its most fundamental form, for application to all projects, of any size or complexity. Writing in an easy-to-read, friendly, and humorous style characteristic of the best teachers, Fleming and Koppelman have identified the minimum requirements that they feel are necessary to use earned value as a simple tool for project managers. They have also witnessed the use of simple earned value on software projects, and find it particularly exciting. Realistically, a Cost Performance Index (CPI) is the same whether the project is a multibillion-dollar high-technology project, or a simple one hundred thousand-dollar software project. A CPI is a CPI … period. It is a solid metric that reflects the health of the project. In every chapter, Fleming and Koppelman stick with using simple stories to define their central concept. Their project examples range from peeling potatoes to building a house. Examples are in round numbers, and most formulas get no more complicated than one number divided by another. Earned Value Project Management—Second Edition may be the best-written, most easily understood project management book on the market today. Project managers will welcome this fresh translation of jargon into ordinary English. The authors have mastered a unique "early-warning" signal of impending cost problems in time for the project manager to react.