Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and put almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top—and set them up for an enormous fall. Vanity Fair contributing editor Vicky Ward skillfully paints the often scandalous picture of the giants who owned the New York skyline until their empires came crumbling down in the 2008 financial crisis. Based on more than 200 interviews with real estate moguls like Donald Trump, William Zeckendorf, Mort Zuckerman, and David Simon, Liar's Ball is the never-before-told story of the egomaniacal elites of New York City. Read about: The epic rise and fall of one of the richest American real estate barons Outlandish greed and cravings for power, attention, and love Relationships built and destroyed by vanity and gossip The bursting of the real estate bubble and its aftermath This is no fiction—this is a real life tale of extravagance, ambition, and power. Harry Macklowe ruthlessly clawed his way to the top with the help of his loyal followers, each grubbing for a piece of the real estate pie. Liar's Ball reveals their secrets and tells the tale of business as usual for this group—lying, backstabbing, and moving in for the kill when things look patchy. From the bestselling author of The Devil's Casino comes an expos??? on the real estate elite that you'll hardly believe.

    Switching from thin tailed to fat tailed distributions requires more than "changing the color of the dress." Traditional asymptotics deal mainly with either n=1 or n=∞, and the real world is in between, under the "laws of the medium numbers"-which vary widely across specific distributions. Both the law of large numbers and the generalized central limit mechanisms operate in highly idiosyncratic ways outside the standard Gaussian or Levy-Stable basins of convergence. A few examples: - The sample mean is rarely in line with the population mean, with effect on "na�ve empiricism," but can be sometimes be estimated via parametric methods. - The "empirical distribution" is rarely empirical. - Parameter uncertainty has compounding effects on statistical metrics. - Dimension reduction (principal components) fails. - Inequality estimators (Gini or quantile contributions) are not additive and produce wrong results. - Many "biases" found in psychology become entirely rational under more sophisticated probability distributions. - Most of the failures of financial economics, econometrics, and behavioral economics can be attributed to using the wrong distributions. This book, the first volume of the Technical Incerto, weaves a narrative around published journal articles.

    In it, you'll discover exactly how you can use your life insurance to benefit you while you are alive—and help you build financial security. In addition, it will reveal ways to make the best of your policy no matter what age you are. Most people don't realize what a powerful tool they have in their life insurance policies—this book will be your guide.Life insurance is one of the oldest financial products around, and yet it is one of the most misunderstood. People debate its efficacy from every angle, but rarely is it championed. That is, until recently. Now, in this landmark book, you'll discover:• The invaluable CLUE concept• How to leverage opportunity and investment capability• How one dollar can do many jobs• How to use your death benefit while you are alive• Why you should set up a family bank• And much more."Live Your Life Insurance" is a book about life and living—using and benefiting from your life insurance while you are alive to enjoy it. And, in today's economy, it is more important than ever to understand and utilize all the financial tools we have at our disposal.

    Hart, and produced by Richard Barton Lewis. It has been called an up-to-date reworking of the Oliver Twist story by Charles Dickens.

    Losing her young son to a tragic accident had nearly driven her to the point of madness and now she was on the verge of losing her husband too. In a last ditch effort to save their marriage, she decided to book a romantic cabin vacation for just the two of them up in the mountains of North Carolina. She thought she had experienced the worst life could throw at her. Little did she know that the wilderness had in something else in store for her, when she finds herself left alone and fighting for her life.

    However, with Pandora on her side, who is going to win if they argue with them?Whether it is possible or not, plenty try. How much of what Katie does is due to her recent heartache? In the end, the enemy steps up their efforts to bring down these sisters in heart and deed. Do they finally have the answer?  Others need legal documents, these two women have a Sacred Pact. The World is in Good Hands... Ok, one set of good hands, one set of mischievous hands.

     THE SIMPLE AND POWERFUL IDEAS IN THIS BOOK CAN CHANGE YOUR LIFE FOREVER. Who’s in Your Room? introduces you to the concept of your life being like a room—a room where anyone who enters affects your life . . . forever. Although this concept may sound frightening, this book gives you the tools and exercises you need to take control of your room and live the life you desire.This book brings in experts to describe how people leave you with memories that cannot be erased but can be managed. You manage them by determining what’s really important to you, and then you can determine how to spend your time and whom you should be spending it with. Stop living according to everyone else’s rules. Shape your life by taking control of your room. Live your life by your design!

     By Your Side- Jake Miller likes his life. It’s simple and quiet. Solitary. He’s taking the last thing his mother truly cared about before she died, the properties she owned, and making them his purpose. His time in the Army hadn’t allowed him to be there for her before, but this is something he can do now. Just him and his dog. Exactly how he wants it. Until her, his first tenant. With her innate openness and blinding smiles, the opposite of everything he thought he could possibly want. Casey Steadman has less to show for her twenty-nine years than she’d hoped. No white picket fence. No 2.5 kids. And definitely no loving husband. Just a few lukewarm relationships, an exceedingly crappy apartment, and a fabulous shoe collection (and the credit card debt to prove it). Moving into her new place is one big, high heeled step towards a new life. The stable, make-boring-mature-decisions kind of life that she needs to be able to prove to her family that she can live. What she wasn’t planning on was her hotter-than-Hades new landlord. Sparks are a-flying, and they’re the kind that can only come from a stiletto-loving, dog-hating, budget-repelling, relentlessly optimistic, youngest of five becoming the tenant and next door neighbor to a stoically silent, slightly pessimistic, ‘my only friend is my dog’, only child and former Army Ranger. Casey and Jake are total opposites. But when they come together, it just might be true love. Light Me Up- For Rachel Hennessy, it’s been an interesting six months. Boyfriend? Cheated on her. Job? She totally just got fired. Starting her own wedding planning business sounds exciting … in theory. In reality, it’s completely terrifying. And on top of all that, the freaking cherry right on top? She just had an ill-timed, alcohol-instigated one-night stand with her bff Casey’s brother, Tate. Yeah, that Tate. The one that she’s had a teensy, inconvenient crush on for years. But nothing about it is ill-timed or inconvenient for Tate Steadman. Because he finally feels free. Free of the oppressive relationship he’d been in for the past six years. Free to pursue Rachel, because one alcohol-fueled night was not even close to enough for him. He just wished she saw it that way. Because she makes him want more than he ever knew he was capable of. When their one night has unexpected consequences, Rachel has no clue how to trust that he’s not just trying to be ‘the good guy’ who wants to do ‘the right thing’. And even though the chemistry between them practically burns down an entire city block when they’re together, she doesn’t know how to let down the concrete wall she’s built up around herself. The ‘mistake’ of one evening can change the trajectory of two lives, but maybe a mistake is all they really need to push them right into true love. Tell Them Lies- Liz Peters hasn’t exactly gotten the happily-ever-after she’s read about in her Jane Austen books. ‘Always a bridesmaid’ is more fitting to the way life has been passing this good girl by. About to go postal from loneliness, she meets a man who doesn’t seem to fit any of her requirements for a book-worthy hero. Kieran Carter would do just about anything to put a smile on his terminally ill mother’s face. When he meets a woman in the ice cream aisle at the grocery store, Kieran finally has opportunity to do just that. If he needs to lie in order to give his mom a little hope? Not a freakin problem.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Don't put it down. The keys will remain in this book until you open it and take them out. You can open it now, but to take out the keys, first you need to find them. The keys are in a story behind the story: A lesson behind the lesson. That means to find the keys, you need to become better at seeing. What you see will always be what you get. Each time y ou read the book, you will see a little better until, one by one, you take the keys out and use them to unlock the doors to your wealth. If you work hard enough, in time you will find the final key. This is referred to throughout the story, and it is the biggest key by far. It unlocks the door to wealth beyond words. Time is your greatest asset, and your wealth awaits. So don't waste another minute. Don't question. Just read this book. Read it now. Read it and grow rich....

    Reprinted in hardcover in 1997 to celebrate the 90th anniversary of Neiman Marcus, it is now available for the first time in paperback. Mr. Marcus spent most of his life not only in helping to create a retailing enterprise renowned throughout the world as the epitome of quality, but also in setting high standards for the level of taste of all who desire “the better things in life.” In doing so he has played a key role in making Dallas itself a success. “Mr. Stanley,” as he was affectionately called by all his Neiman Marcus friends and associates, made The Store a legendary success. Although he retired from active involvement in Neiman Marcus in 1977, the influences of the philosophies of business he developed remained an important part of the training of Neiman Marcus personnel. Those basic principles—best exemplified by his belief in his father’s business philosophy—are the reasons Neiman Marcus is today recognized as the taste leader of American retailing.Minding the Store is a warm portrait of a man and an exuberant celebration of the store that has become the best-known landmark in Texas since the Alamo.

    These organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results. By quantifying and examining each phase of the ""Customer Experience Cycle,"" Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to: * Turn customer complaints into positive experiences * Use marketing to go deeper with existing customers * Increase customer and employee retention, and turn bland customer service into truly memorable customer experiences"

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.