- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

    Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    “In the spirit of Annie Dillard's The Writing Life, Friedman...gives heartfelt counsel to those who need to be coaxed into the creative process."—Washington PostAn indispensable guide for writers that explores the emotional side of writing and offers insightful advice on overcoming writer’s block, procrastination, guilt, and more. Charting the emotional side of the writer's life, Writing Past Dark is a writing companion to reach for when you feel lost and want to regain access to the memories, images, and the ideas inside you that are the fuel of strong writing.Combining personal narrative and other writers' experiences, Bonnie Friedman explores a whole array of emotions and dilemmas writers face—envy, distraction, guilt, and writer's block—and shares the clues that can set you free so that you can write the book you’ve always dreamed of writing.Supportive, intimate, and reflective, Writing Past Dark is a comfort and resource for all writers.

    No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in exceptional teamwork, or develop people without personal accountability.   John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question®, Miller explains how negative, ill-focused questions like “Why do we have to go through all this change?” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions—QBQs—such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed.THE QBQ! PROMISEThis remarkable and timely book provides a practical method for putting personal accountability into daily actions, with astonishing results: problems are solved, internal barriers come down, service improves, teams thrive, and people adapt to change more quickly. QBQ! is an invaluable resource for anyone seeking to learn, grow, and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, victim-thinking, and procrastination.                                                                                                 QBQ! was written more than a decade ago and has helped countless readers practice personal accountability at work and at home. This version features a new foreword, revisions and new material throughout, and a section of  FAQs that the author has received over the years.

    If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.What you are today is not important... for in this  runaway bestseller you will learn how to change your life by applying the secrets you are about to  discover in the ancient scrolls.

    The Forever Dog has descriptive copy which is not yet available from the Publisher.

    De Botton's essay "Why You Will Marry the Wrong Person" (The New York Times, May 28, 2016), which draws from The Course of Love, was the #1 most emailed article for days.We all know the headiness and excitement of the early days of love. But what comes after? In Edinburgh, a couple, Rabih and Kirsten, fall in love. They get married, they have children—but no long-term relationship is as simple as "happily ever after." The Course of Love is a novel that explores what happens after the birth of love, what it takes to maintain love, and what happens to our original ideals under the pressures of an average existence. You experience, along with Rabih and Kirsten, the first flush of infatuation, the effortlessness of falling into romantic love, and the course of life thereafter. Interwoven with their story and its challenges is an overlay of philosophy—an annotation and a guide to what we are reading.This is a Romantic novel in the true sense, one interested in exploring how love can survive and thrive in the long term. The result is a sensory experience—fictional, philosophical, psychological—that urges us to identify deeply with these characters and to reflect on his and her own experiences in love. Fresh, visceral, and utterly compelling, The Course of Love is a provocative and life-affirming novel for everyone who believes in love.

    Chef and writer Samin Nosrat has taught everyone from professional chefs to middle school kids to author Michael Pollan to cook using her revolutionary, yet simple, philosophy. Master the use of just four elements—Salt, which enhances flavor; Fat, which delivers flavor and generates texture; Acid, which balances flavor; and Heat, which ultimately determines the texture of food—and anything you cook will be delicious. By explaining the hows and whys of good cooking, Salt, Fat, Acid, Heat will teach and inspire a new generation of cooks how to confidently make better decisions in the kitchen and cook delicious meals with any ingredients, anywhere, at any time. Echoing Samin’s own journey from culinary novice to award-winning chef, Salt, Fat Acid, Heat immediately bridges the gap between home and professional kitchens. With charming narrative, illustrated walkthroughs, and a lighthearted approach to kitchen science, Samin demystifies the four elements of good cooking for everyone. Refer to the canon of 100 essential recipes—and dozens of variations—to put the lessons into practice and make bright, balanced vinaigrettes, perfectly caramelized roast vegetables, tender braised meats, and light, flaky pastry doughs. Featuring 150 illustrations and infographics that reveal an atlas to the world of flavor by renowned illustrator Wendy MacNaughton, Salt, Fat, Acid, Heat will be your compass in the kitchen. Destined to be a classic, it just might be the last cookbook you’ll ever need. With a foreword by Michael Pollan.

    “Happy childhood” notwithstanding, says Harris, most of us are living out the not ok feelings of a defenseless child wholly dependent on ok others (parents) for stroking and caring. At some stage early in our lives we adopt a “position” about ourselves which very significantly determines how we feel about ourselves, particularly in relation to other people. And for a huge portion of the population, that position is that I’m Not OK-You’re OK. This negative Life Position, shared by successful and unsuccessful people alike, contaminates our rational adult potential, leaving us vulnerable to the inappropriate, emotional reactions of our child and the uncritically learned behavior programmed into our parent. By exploring the four basic “life positions,” we can radically change our lives.

    If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch.Hauser proves that women don’t have to sacrifice their values or hide their authentic personalities to be successful. Sharing a wealth of personal anecdotes and time-tested strategies, she shows women how to reclaim “nice” and sidestep regressive stereotypes about what a strong leader looks like. Her accessible advice and hard-won wisdom detail how to balance being empathetic with being decisive, how to rise above the double standards that can box you in, how to cultivate authentic confidence that projects throughout a room, and much more. The Myth of the Nice Girl is a refreshing dose of forward-looking feminism that will resonate with smart, professional women who know what they want and are looking for real advice to take their career to the next level without losing themselves in the process.

    Maybe you listen to an argument in which neither party seems to hear the other. Or maybe your mind drifts to other matters when people talk to you. People Skills is a communication skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these “roadblocks” damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations. People Skills will show you: · How to get your needs met using simple assertion techniques · How body language often speaks louder than words · How to use silence as a valuable communication tool · How to de-escalate family disputes, lovers' quarrels, and other heated arguments Both thought-provoking and practical, People Skills is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    Through emitting steady vibrations, they will help you to become more centered and balanced, creating spaces of Zen around you and your home. Featuring 51 of the most common and interesting crystals, this is a practical guide that will teach you about each stone's individual properties and how to harness their powers. Discover which crystals are right for you, where best to position them, the perfect pairings, and learn how to look after your crystals on a daily basis to deflect any negativity in your life.Whether you use Jade to improve your health, Smoky Quartz to detoxify, or Rose Quartz to create harmony in your relationships, this practical guide will equip you with all you need to harness the power of your crystals. Disconnect with the digital world and reconnect with your spiritual self as Crystalsprovides a fresh take on crystal healing that helps you to enhance your inner positivity.

    That resilience inspired her to write 13 Things Mentally Strong People Don't Do, a web post that instantly went viral, and was picked up by the Forbes website.Morin's post focused on the concept of mental strength, how mentally strong people avoid negative behaviors--feeling sorry for themselves, resenting other people's success, and dwelling on the past. Instead, they focus on the positive to help them overcome challenges and become their best.In this inspirational, affirmative book, Morin expands upon her original message, providing practical strategies to help readers avoid the thirteen common habits that can hold them back from success. Combining compelling anecdotal stories with the latest psychological research, she offers strategies for avoiding destructive thoughts, emotions, and behaviors common to everyone.Like physical strength, mental strength requires healthy habits, exercise, and hard work. Morin teaches you how to embrace a happier outlook and arms you to emotionally deal with life's inevitable hardships, setbacks, and heartbreaks--sharing for the first time her own poignant story of tragedy, and how she summoned the mental strength to move on. As she makes clear, mental strength isn't about acting tough; it's about feeling empowered to overcome life's challenges.

    Beauty-full reading to last a lifetime." —Ann Louise Gittleman, Ph.D., CNS, and New York Times bestselling author Look and feel your best all year long with this seasonal nutrition guide: Nutrition is the fastest-rising beauty trend around the world. Eat Pretty simplifies the latest science and presents a user-friendly program for gorgeous looks, at any age, that last a lifetime. Buzzwords like antioxidants, biotin, and omega-3s are explained alongside more than 85 everyday foods, each paired with their specific beauty-boosting benefit: walnuts for supple skin, nutmeg for beauty sleep, and radishes for strong nails. But healthful ingredients are just one aspect of beauty nutrition. Eat Pretty offers a full lifestyle makeover, exploring stress management, hormonal balance, and mindful living.Featuring over 85 glow-getting food including celery for skin hydration, raspberries for luscious hair, dandelion greens for detox, ginger to antiaging defense, and many more.Includes charts, lists, and nearly 20 recipes that make this nutrition book a delicious and infinitely useful package—in the kitchen, at the grocer, and on the go.Eat Pretty is a lifestyle guide that helps you identify the foods, habits, and thoughts that are standing in your way of discovering your true radiant beauty.Makes a wonderful birthday, graduation or "just because" gift for any beautiful person in your life.Includes beautifully illustrated pages and recipes for nutritious inspiration.Author Jolene Hart is a beauty and health coach certified by the Institute for Integrative Nutrition and the American Association of Drugless Practitioners. Her work has appeared in InStyle, People, Allure, and Organic Spa.