Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

    From countries and cities to toys and animals to even planets, learn the etymology of interesting words in a fun and entertaining way.Learn new things: Why is New York called New York? The Origin of Names, Words and Everything in Between has the answer for you. While author Patrick Foote, of the YouTube channel also called Name Explain, doesn’t claim to know everything, he has garnered a lot of knowledge about language over the years and he’s excited to get to share it with you in this new format.Be entertained by education: Learning doesn’t have to be boring. With his fun sense of humor, Patrick explains each name with jokes and quips you’re bound to enjoy. Full of pictures and packed with great information, The Origin of Names, Words and Everything in Between has a variety of topics that are bound to intrigue anyone interested in the origins of the words we use every day.Find fun facts: The Origin of Names, Words and Everything in Between is full of interesting facts that are great to keep in your mental pocket. You’ll be able to pull out fun information about words and language all the time, informing and amusing yourself and your friends for ages.The Origin of Names, Words and Everything in Between does exactly what it says it does—it explains the origin of names in a fun and easy-to-digest way. After reading this book, you will: Know why, exactly, Russia is called Russia Be able to entertain yourself and your friends with interesting fun facts Discover the origins of the names of planets, animals, countries, and much more

    History in English Words, his classic historical excursion through the English language, is now back in print after five years.This popular book provides a brief, brilliant history of those who have spoken the Indo-European tongues. It is illustrated throughout by current English words—whose derivation from other languages, whose history in use and changes of meaning—record and unlock the larger history."In our language alone, not to speak of its many companions, the past history of humanity is spread out in an imperishable map, just as the history of the mineral earth lies embedded in the layers of its outer crust.... Language has preserved for us the inner, living history of our soul. It reveals the evolution of consciousness" (Owen Barfield).About the Author:Owen Barfield (1898-1997), British philosopher and critic, has been called the "First and Last Inkling" because of his influential and enduring role in the group known as the Oxford Inklings, which included C.S. Lewis, J.R.R. Tolkien, and Charles Williams. It was Barfield who first advanced the ideas about language, myth, and belief that became identified with the thought and art of the Inklings. He is the author of numerous books, including Poetic Diction; Romanticism Comes of Age; Unancestoral Voice; History, Guilt, and Habit; and Worlds Apart, as well as works of fiction and poetry. His history of the evolution of human consciousness, Saving the Appearances: A Study in Idolatry, achieved a place in the list of the "100 Best Spiritual Books of the Century."

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.

    In this book you will find: Words You Absolutely Should Know (covert, exonerate, perimeter); Words You Should Know But Probably Don't (dour, incendiary, scintilla); Words Most People Don't Know (schlimazel, thaumaturgy, epergne); Words You Should Know to Sound Overeducated (ad infinitum, nugatory, garrulity); Words You Probably Shouldn't Know (priapic, damnatory, labia majora); and more.Whether writing an essay, studying for a test, or trying to impress friends, family, and fellow cocktail party guests with their prolixity, you will achieve magniloquence, ebullience, and flights of rhetorical brilliance.

    Teri James Bellis, one of the world's leading authorities on auditory processing disorder (APD), explains the nature of this devastating condition and provides insightful case studies that illustrate its effect on the lives of its sufferers.Millions of Americans struggle silently with APD. For many of them, holding a simple conversation can be next to impossible. As sound travels through an imperfect auditory pathway, words become jumbled, distorted, and unintelligible. As Dr. Bellis notes, the most profound impact of this highly specific impediment to auditory comprehension may be on the young. Facing a severely reduced ability to read, spell, comprehend, and communicate, children with APD are subject to anxiety, academic failure, and a damaged sense of self. Often, they are misdiagnosed. Discussing the latest and most promising clinical advances and treatment options, and providing a host of proven strategies for coping, Dr. Bellis takes much of the mystery out of APD. If you or anyone you know has difficulty comprehending spoken language, or if your child is struggling in school, this important book may have the answers you need.

    Now fully up to date, including many terms connected with the Internet and electronic communication. 4,500 words and meanings are new to this edition. Excellent coverage of both British and American English, and colloquial as well as formal English. All information is authenticated by the British National Corpus and the Corpus of American English. There are explanations of common symbols (e.g. @), which are not included in any major competitor, and notes on interesting word origins. Easy to use, with a rapid-access page design, shortcuts to the right meaning in long entries, and easy definitions using a carefully chosen defining vocabulary of 3,000 words. Numerous illustrations, including 8 pages in full colour, show vocabulary items in related groups, 10 illustrated topic pages provide essential vocabulary, and show how to use it, and vocabulary notes show students how to improve and enrich their writing.

    Geared toward students, teachers, readers, and writers alike, The Penguin Dictionary of Literary Terms and Literary Theory explains critical jargon (intertextuality, aporia), schools of literary theory (structuralism, feminist criticism), literary forms (sonnet, ottava rima), and genres (elegy, pastoral) and examines artifacts, historic locales, archetypes, origins of well-known phrases, and much, much more. Scholarly, straightforward, comprehensive, and even entertaining, this is a resource that no word-lover should be without.

    Drawing on classical mythologies, Biblical themes, and traditional symbols from cultures worldwide, this user-friendly, attractively priced reference has comprehensive entries on everything from individual animals, plants, and objects to gods, goddesses, supernatural creatures, heroes, heroines, mythical episodes, prophets, saints, miracles, and myriad other subjects. Whether the topic at hand is Mercury or Merlin, the Egyptian ankh or the humble ant, engaging text reveals the origins and meaning of each symbol. Interspersed with the main entries are short articles on themes of special interest, such as the Sun, Moon, and stars, or common vices. Three hundred illustrations, an intuitive system of cross-referencing, and authoritative research make The Complete Dictionary of Symbols a reliable resource for school, home, or library.

    . . . The question that drives it—what is it like to be without language?—should be of interest to any reflective person, and it is one of the great scientific questions of all time."—Steven Pinker, author of The Language Instinct

    But what are the origins of an actual bodily return from the grave? Does it come from something deep within our psyche, or is there some truth to it?In Zombies, Bob Curran explores how some of these beliefs may have arisen and the truths that lay behind them, examining myths from all around the world and from ancient times including Sumerian, Babylonian, Egyptian, and Celtic. Curran traces the evolution of belief in the walking cadaver from its early inception in religious ideology to the "Resurrections" and cataleptics of 18th century Europe, from prehistoric tale to Arthurian romance. Zombies even examines the notion of the "living dead" in the world today--entities such as the "living mummies" of Japan.Zombies is a unique book, the only one to systematically trace the development of a cultural idea of physical resurrection and explore the myths that have grown around it, including the miracles of Old Testament prophets. It will interest those enticed by the return of the corporeal dead and also those curious as to how such an idea sits within the historical context.

    Even so, many writers are stymied in getting their books published, never mind gaining significant attention for their ideas—and substantial sales. This is the book editors have been recommending to would-be authors. Filled with trade secrets, Thinking Like Your Editor explains:• why every proposal should ask and answer five key questions;• how to tailor academic writing to a general reader, without losing ideas or dumbing down your work;• how to write a proposal that editors cannot ignore;• why the most important chapter is your introduction;• why "simple structure, complex ideas" is the mantra for creating serious nonfiction;• why smart nonfiction editors regularly reject great writing but find new arguments irresistible.Whatever the topic, from history to business, science to philosophy, law, or gender studies, this book is vital to every serious nonfiction writer.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Written in a clear and informative style, the dictionary describes the Indo-European origins of English and includes many new words and coinages adopted each year.

    The last word on the right word includes new synonyms, new slang and colloquial expressions, new technical terms, and more.