It would have shaved years off my learning curve as a public speaker. Carmine's book is a must-read for service professionals, CEOs, managers or anyone who needs to persuade for a living."-Barbara Corcoran, Founder, Corcoran Group"If you run a company or aspire to, this book is a must-read to understand how the CEO is the most effective tool in a company's communication arsenal to differentiate itself with customers, employees and investors."-Ron Ricci, Vice President of Corporate Positioning, Cisco Systems, Inc."10 Simple Secrets is direct, fascinating and very credible--after all, these guys are wildly successful!"-Stuart Varney, FOX News business journal"10 Simple Secrets is a book that should be read by anyone who does public presentations, no matter how expert. Gallo has collected good, often forgotten advice and stitched it together into a valuable resource. A keeper. Highly recommended." -John C. Dvorak, columnist, PC Magazine

    More than a million people have learned the secrets of effective conversation using Conversationally Speaking. This revised edition provides more ways to improve conversational skills by asking questions that promote conversation, learning how to listen so that others will be encouraged to talk, reducing anxiety in social situations and more.Alan Garner, MA, is a nationally known communications consultant and a longtime teacher. He has taught hundreds of "Conversationally Speaking" workshops and over 5 million copies of his books have been sold worldwide. This book teaches simple skills for doing well socially in everyday language, which is why it has been popular in its various editions for 37 years and has sold almost 1 million copies.Toastmaster Magazine writes: "'Conversationally Speaking' is the classic how-to book in social communication."Carolyn Hax, a columnist for the "Washington Post" whose work appears in 200 newpapers, wrote: "Alan Garner is brilliant at teaching social skills to those who need or want to start at the beginning- who feel they somehow missed out on life classes that everyone else got to attend.""Conversationally Speaking" is recommended by hundreds of therapists for people who want better relationships. These include Dr. Albert Ellis, the founder of the Rational Emotive School of Psychology, who called this book: "An exceptionally clear, highly effective book on conversational skills that uniquely includes a very sensible and useful section on rational thinking."Aaron Beck, MD, University Professor of Psychiatry at the University of Pennsylvania wrote: "'Conversationally Speaking' is of great value for people who want to sharpen their skills in interpersonal relations. I routinely recommend it."

    As presented by Professor Dues, these lectures will show you how to effectively deal with conflicts of all kinds, using the "win-win" model that has dominated the field for the past six decades.You'll gain effective techniques for handling conflicts in your workplace, other organizational settings, or your personal life, whether you're dealing with supervisors, coworkers, acquaintances, close friends, or family members. You'll learn the best ways to analyze conflicts and work through the steps toward resolving them, including clarifying goals, handling difficult emotions, and negotiating agreements. And you'll grasp the fundamental tricks of the trade that experienced negotiators have long used to deal with even the most seemingly intractable moral and cultural conflicts.While drawing on the latest groundbreaking research, Professor Dues has designed these lectures to be as practical as possible. Requiring no background in conflict management, negotiation, or psychology, they offer you not just knowledge, but strategies and tactics you can put to work in your own life right now. Best of all, you'll be able to see those strategies and tactics in action through 70 professionally acted dramatizations that illustrate different conflict situations at home and in the workplace.You don't have a choice about becoming involved in conflict. You do, however, have a choice about learning to manage it successfully by using the invaluable tools these lectures can give you.

    What is it that persuades us to camp outside Apple stores to be the first to buy an iPhone? Why is it that a generation ago a typewriter might have lasted someone a lifetime, but now we write on computers that we upgrade every couple of years to shinier, faster, sleeker models? Why do the clicks of some car doors sound “expensive”? Deyan Sudjic charts our relationship—both innocent and knowing—with all things designed. From the opulent excesses of the catwalk to the playfulness of an Alessi jam jar, he shows how we can be manipulated and seduced by our possessions. With scintillating wit he addresses these questions and more, exploring the reasons why every designer yearns to put a personal stamp on a chair or an adjustable lamp, and where design ends and art begins. 71 black-and-white and 5 color illustrations.

    We also live in a Culture of Blame and Disrespect in which emails, social media posts, and personal attacks are on the increase. We must learn to respond to people who communicate this way -- people with high-conflict personalities. A BIFF response can be applied in any communication anywhere - on the Internet, in a letter or in person. It can be used at work, earning you respect and success. It can help you get along with difficult family members, friends, neighbors and others anywhere in your life. BIFF was designed to protect you and your reputation by responding quickly and civilly to people who treat you rudely - while being reasonable in return. BIFF stands for Brief, Informative, Friendly and Firm. A BIFF response is easy to remember, but hard to do. It takes practice! This little book gives over 20 examples of BIFF responses for all areas of life - plus additional tips to help you deal with high-conflict people anywhere.

    It was in their steep Himalayan villages that McHugh came to know another culture, witnessing and learning the Buddhist appreciation for equanimity in moments of precious joy and inevitable sorrow.Love and Honor in the Himalayas is McHugh's gripping ethnographic memoir based on research among the Gurungs conducted over a span of fourteen years. As she chronicles the events of her fieldwork, she also tells a story that admits feeling and involvement, writing of the people who housed her in the terms in which they cast their relationship with her, that of family. Welcomed to call her host Ama and become a daughter in the household, McHugh engaged in a strong network of kin and friendship. She intimately describes, with a sure sense of comedy and pathos, the family's diverse experiences of life and loss, self and personhood, hope, knowledge, and affection. In mundane as well as dramatic rituals, the Gurungs ever emphasize the importance of love and honor in everyday life, regardless of circumstances, in all human relationships. Such was the lesson learned by McHugh, who arrived a young woman facing her own hardships and came to understand--and experience--the power of their ways of being.While it attends to a particular place and its inhabitants, Love and Honor in the Himalayas is, above all, about human possibility, about what people make of their lives. Through the compelling force of her narrative, McHugh lets her emotionally open fieldwork reveal insight into the privilege of joining a community and a culture. It is an invitation to sustain grace and kindness in the face of adversity, cultivate harmony and mutual support, and cherish life fully.

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.

    Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.

    Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer.What sets negotiation geniuses apart? They are the men and women who know how to:•Identify negotiation opportunities where others see no room for discussion•Discover the truth even when the other side wants to conceal it•Negotiate successfully from a position of weakness•Defuse threats, ultimatums, lies, and other hardball tactics•Overcome resistance and “sell” proposals using proven influence tactics•Negotiate ethically and create trusting relationships—along with great deals•Recognize when the best move is to walk away•And much, much moreThis book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.

    It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

    Alongside these are the finest war cries of Winston Churchill, Martin Luther King's prophetic 'I have a dream' and 'I've seen the promised land' speeches, the inspiring words of JFK and impassioned pleas from Nelson Mandela - the first at his trial in 1964 and the second on his election as president of South Africa in 1994. In addition are historic speeches from Elizabeth I, Charles I, Oliver Cromwell, George Washington, Napoleon Bonaparte, Abraham Lincoln, Emmeline Pankhurst, Mahatma Gandhi, Vladimir Lenin, Neville Chamberlain, Adolf Hitler, Joseph Stalin, Franklin D. Roosevelt, Charles de Gaulle, General George S. Patton, J Robert Oppenheimer, Mao Zedong, Malcolm X, Richard M. Nixon, Pope John Paul II, Vaclav Havel, Elie Wiesel, Mikhail Gorbachev and many other great historical figures. Speeches that Changed the World presents over 50 momentous and thought-provoking speeches from throughout history. Complete with a potted biography of each speaker, and telling the story of why each oration was significant and what happened as a result, this is a gripping history of the world told through its greatest and most impassioned speeches.