Book picks similar to
Branding For Dummies by Bill Chiaravalle
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marketing
for-dummies
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Evernote: The Unofficial Guide to Capturing Everything and Getting things Done
Daniel E. Gold - 2011
My easy-to-follow guide will enable you to make better decisions about how to organize your life in the electronic world. It is a book that you can revisit continuously to refine your process and keep you on track.
Digital SLR Cameras & Photography for Dummies
David D. Busch - 2004
Digital SLR Cameras & Photography For Dummies covers the hardware, the software, and the techniques you need to take top-notch digital photos with your dSLR. This guide will get you clicking with information on:The advantages of a dSLR camera: more control over what portions of your images are in sharp focus; a more accurate viewfinder; lower levels of the annoying grain effect called noise; ability to capture the most fleeting action; more control over depth-of-field; ability to review your image immediately, upload the photo to your computer, make adjustments, and print a full-color print in minutes Choosing the accessories that will take your dSLR to the next level, depending on the type of photography you do and your current and future needs Megapixels, and matching pixels to print sizes and printers The components of a dSLR: lens; viewing system, aperture, shutter, light-sensitive component; medium for storing the captured image Accessorizing your dSLR with memory cards, filter add-ons (infrared, polarizers, neutral density, and special effects), electronic flash, tripods, and more Once you get your hands on a dSLR camera (literally), this reference helps you use its features and controls to take great pictures. Complete with more than 300 color photos, lots of tables, and clear, step-by-step instructions for various situations, subjects, and calculations, Digital SLR Cameras & Photography For Dummies helps you refine your techniques with info on:Getting the exposure right with the histogram, the metering system, or Program, Aperture Priority, Shutter Priority, or Manual Exposure modes Achieving the right focus with manual focus or autofocus The scoop on lenses--prime, zoom, and special--and using them appropriately and creativelyHow to use interchangeable lenses, set up speedy continuous-shooting burst modes, apply selective focus, and shoot under the lowest light levels Special features of dSLR to reduce noise, cancel camera shake, do time-lapse photography, and shoot infrared photos Working with the RAW format, JPEG, or both Taking action, flash, or sequence photos or freezing the action Composition basics, including the Rule of Thirds, tips for shooting portraits or group photos, and more Using image editors to fix-up your photos (with cropping, tonal adjustments, color correction, spot removal, sharpening/blurring, and more), with step-by-step instructions for using Photoshop Compositing images Choosing your printer and evaluating your output options With Digital SLR Cameras & Photography For Dummies, you won't only get the how-to for various types of shots, you'll see the results with great color photos. In no time, you'll be taking great photos of your own.
Presenting to Win: The Art of Telling Your Story
Jerry Weissman - 2003
Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly, discover common ground and, together, decide to act.
10 Ways to Make Money in a Free World (Penguin Specials)
Nicholas Lovell - 2013
We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans.So how can you embrace free, while finding the superfans who will help you thrive? How can you make money in the Free world? Here are ten ideas to reshape your future. Welcome to the Curve.Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.
Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
Simon Middleton - 2010
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
The Lazy Project Manager: How to be Twice as Productive and Still Leave the Office Early
Peter Taylor - 2009
Welcome to the home of ‘productive laziness’ and a more focused approach to project management. Here, we are able to exercise our efforts where they really matter instead of rushing round involving ourselves in unimportant, non-critical activities that others can better address, or indeed that may not need addressing at all! It’s all about working smarter and Peter Taylor gives his trade secrets away in a lively and entertaining way. This is not a training manual. You won’t turn into a project manager by reading this book. But Peter, acting as ‘virtual coach’ will help you to identify and focus on the activities in your projects, do them well and enjoy the world of ‘productive laziness’.
Craft Business Power: 15 Days To A Profitable Online Craft Business
Jason Miles - 2013
It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold over a million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.If you want to start or expand a craft business buy Craft Business Power today!
You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want
Herb Cohen - 1980
Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon.
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Tim Cameron-Kitchen - 2020
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to…
Understand how Google chooses which websites to rank?
Know exactly what keywords to target to attract people who are ready to buy what you sell?
Have your most profitable keywords hit the top spot?
Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publication players in your industry and have them begging for your content?
Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn:
The four free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic to your website
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website Transform your website’s ranking by:
Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website You’ll find out:
The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content sounding desperate
How to get links from social media
Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you:
Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you
"But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Karen Berman - 2006
But many managers can't read a balance sheet, wouldn't recognize a liquidity ratio, and don't know how to calculate return on investment. Worse, they don't have any idea where the numbers come from or how reliable they really are. In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance--but with a twist. Financial reporting, they argue, is as much art as science. Because nobody can quantify everything, accountants always rely on estimates, assumptions, and judgment calls. Savvy managers need to know how those sources of possible bias can affect the financials and that sometimes the numbers can be challenged. While providing the foundation for a deep understanding of the financial side of business, the book also arms managers with practical strategies for improving their companies' performance--strategies, such as "managing the balance sheet," that are well understood by financial professionals but rarely shared with their nonfinancial colleagues. Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the financial knowledge and confidence for their everyday work. Karen Berman and Joe Knight are the owners of the Los Angeles-based Business Literacy Institute and have trained tens of thousands of managers at many leading organizations. Co-author John Case has written several popular books on management.
Good and Cheap: Eat Well on $4/Day
Leanne Brown - 2011
government’s Supplemental Nutrition Assistance Program informally known as food stamps? The answer is surprisingly well: Broiled Tilapia with Lime, Spicy Pulled Pork, Green Chile and Cheddar Quesadillas, Vegetable Jambalaya, Beet and Chickpea Salad—even desserts like Coconut Chocolate Cookies and Peach Coffee Cake. In addition to creating nutritious recipes that maximize every ingredient and use economical cooking methods, Ms. Brown gives tips on shopping; on creating pantry basics; on mastering certain staples—pizza dough, flour tortillas—and saucy extras that make everything taste better, like spice oil and tzatziki; and how to make fundamentally smart, healthful food choices.Download a free PDF copy at http://www.leannebrown.ca/cookbooks
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan - 1998
Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
59 Seconds: Think a Little, Change a Lot
Richard Wiseman - 2009
From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot."Discover why even thinking about going to the gym can help you keep in shape ""Learn how pot plants make you more creative ""Find out why putting a pencil between your teeth instantly makes you happier "" "'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown
Beginning Programming with Java for Dummies
Barry Burd - 2003
Covering everything from basic Java development concepts to the latest tools and techniques used in Java, this book will put would-be programmers on their way to Java mastery Explores what goes into creating a program, how to put the pieces together, dealing with standard programming challenges, debugging, and making it work Updated for the release of the Java SDK 2.0, with all examples revised to reflect the changes in the technology