It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

    As a modern application developer you need to understand the emerging field of data management, both RDBMS and NoSQL. Seven Databases in Seven Weeks takes you on a tour of some of the hottest open source databases today. In the tradition of Bruce A. Tate's Seven Languages in Seven Weeks, this book goes beyond your basic tutorial to explore the essential concepts at the core each technology. Redis, Neo4J, CouchDB, MongoDB, HBase, Riak and Postgres. With each database, you'll tackle a real-world data problem that highlights the concepts and features that make it shine. You'll explore the five data models employed by these databases-relational, key/value, columnar, document and graph-and which kinds of problems are best suited to each. You'll learn how MongoDB and CouchDB are strikingly different, and discover the Dynamo heritage at the heart of Riak. Make your applications faster with Redis and more connected with Neo4J. Use MapReduce to solve Big Data problems. Build clusters of servers using scalable services like Amazon's Elastic Compute Cloud (EC2). Discover the CAP theorem and its implications for your distributed data. Understand the tradeoffs between consistency and availability, and when you can use them to your advantage. Use multiple databases in concert to create a platform that's more than the sum of its parts, or find one that meets all your needs at once.Seven Databases in Seven Weeks will take you on a deep dive into each of the databases, their strengths and weaknesses, and how to choose the ones that fit your needs.What You Need: To get the most of of this book you'll have to follow along, and that means you'll need a *nix shell (Mac OSX or Linux preferred, Windows users will need Cygwin), and Java 6 (or greater) and Ruby 1.8.7 (or greater). Each chapter will list the downloads required for that database.

     This short unauthorized biography of LeBron James highlights his journey so far in the NBA from once-doubted leader to perennial title contender. Few players demand as much excitement from crowds as LeBron James. It does not take a basketball fanatic to recognize and respect the name of LeBron James. Around the world, fans idolize LeBron for his unbelievable athletic prowess and collaborative team-based nature on the court. He has become one of the most respected and professional players in the league today. Read on to learn about LeBron James’ journey into the league, his first trip in Cleveland, his four years in Miami, as well as an outlook on his future since he has returned to Cleveland. LeBron James has had a legendary basketball career playing in the National Basketball Association. It’s no surprise why day in and day out, regardless of who is the latest trendy player, LeBron James remains undoubtedly one of the best, if not the best. Here is a preview of what is inside this book: Childhood and High School Years LeBron’s NBA Career – James’ Rise to All-Star, First Playoffs Appearance, First Trip to the Finals, and more The Decision – Villain Debut, Quest for the Championship, Repeat Title The Decision 2.0 – Returning Home LeBron James’ Personal Life King James’ Legacy & Future An excerpt from the book: LeBron James is a basketball player whose talent was home grown in the city of Akron, Ohio. Currently he is the unquestioned leader of the Cleveland Cavaliers and one of the most respected icons of sports history, James has accomplished great feats in a decade as a professional basketball player. A two-time NBA Champion with the Miami Heat, LeBron has received the Finals MVP twice, and assembled a collection of four MVP trophies. A complete cleaner on the stat sheet, James has also lead in the intangible areas of the game, specifically on the defensive end. LeBron has been a member of the All Defensive First Team for five years. People all around the world recognize his legendary persona. His current mission is to bring a title to his championship-deprived city of Cleveland. James is an international icon. In the business world, James has established himself as one of the powerhouse figures in sports marketing through his basketball play. The LeBron James brand is one of the most valuable in terms of sports branding. According to Forbes, James surpassed Tiger Woods in being one of the most valuable sports names in the world. His game, like his physical build, is something the world has never seen before. At an incredible 6’ 9”, James showed the ability to run the floor with a guard-like poise. Prior to the 2004 NBA season, the NBA and its fans never saw a specimen like James. Everything from his biological make-up to his ability to understand the game in a cerebral way seemed to be a manifestation of what was only created by a basketball god may.

    With this revised edition, Wilford brings the story up to the present day, as he shows the impact of new technologies that make it possible for cartographers to go where no one has been before, from the deepest reaches of the universe (where astronomers are mapping time as well as space) to the inside of the human brain. These modern-day mapmakers join the many earlier adventurers–including ancient Greek stargazers, Renaissance seafarers, and the explorers who mapped the American West–whose exploits shape this dramatic story of human inventiveness and limitless curiosity.

    Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

    This is a book not to be missed. Read and rejoice.' KEN BLANCHARD'If ever there was a time when creativity was necessary for the survival and growth of any organization, it is now. This book, more than any other I know, provides important insights on how leaders can evoke and sustain those creative juices.' WARREN BENNIS

    With this guide, pioneering Go programmer Mark Summerfield shows how to write code that takes full advantage of Go's breakthrough features and idioms. Both a tutorial and a language reference, "Programming in Go" brings together all the knowledge you need to evaluate Go, think in Go, and write high-performance software with Go. Summerfield presents multiple idiom comparisons showing exactly how Go improves upon older languages, calling special attention to Go's key innovations. Along the way, he explains everything from the absolute basics through Go's lock-free channel-based concurrency and its flexible and unusual duck-typing type-safe approach to object-orientation. Throughout, Summerfield's approach is thoroughly practical. Each chapter offers multiple live code examples designed to encourage experimentation and help you quickly develop mastery. Wherever possible, complete programs and packages are presented to provide realistic use cases, as well as exercises. Coverage includes:-- Quickly getting and installing Go, and building and running Go programs -- Exploring Go's syntax, features, and extensive standard library -- Programming Boolean values, expressions, and numeric types -- Creating, comparing, indexing, slicing, and formatting strings -- Understanding Go's highly efficient built-in collection types: slices and maps -- Using Go as a procedural programming language -- Discovering Go's unusual and flexible approach to object orientation -- Mastering Go's unique, simple, and natural approach to fine-grained concurrency -- Reading and writing binary, text, JSON, and XML files -- Importing and using standard library packages, custom packages, and third-party packages -- Creating, documenting, unit testing, and benchmarking custom packages

    Forever.

    Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

    Forget the dashing swashbuckler, effective leadership is typically understated. It's the myriad small things that make the big things possible. In Do Lead, Les McKeown demolishes the myths that have paralysed leadership in our modern era, then provides newt tools for the job. You'll discover that we can all lead. And what's more, we should. Because effective leadership is goal- not people-oriented. It's about the person with the right skills putting themselves forward. Find out:• The mindset required• The basic leadership toolkit• Techniques for dealing with the (inevitable) failuresWhether you are new to the game or reigniting a dormant passion, start leading from where you are, right now. And start to make a difference. You can lead. Yes, you.

    In Why Geography Matters, Harm de Blij makes an urgent call to restore geography to America's educational curriculum. He shows how and why the United States has become the world's most geographically illiterate society of consequence - and demonstrates that this geographic illiteracy is a direct risk to America's national security.

    It also covers MySQL, and PostgreSQL. It contains examples which have been tested against each SQL platform, with incompatibilities or platform distinctives called out and explained.

    You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

    soil.” – Admiral Nimitz All Americans are familiar with the “day that will live in infamy.” At 9:30 a.m. on Sunday, December 7, 1941, Pearl Harbor, the advanced base of the United States Navy’s Pacific Fleet, was ablaze. It had been smashed by aircraft launched by the carriers of the Imperial Japanese Navy. All eight battleships had been sunk or badly damaged, 350 aircraft had been knocked out, and over 2,000 Americans lay dead. Indelible images of the USS Arizona exploding and the USS Oklahoma capsizing and floating upside down have been ingrained in the American conscience ever since. In less than an hour and a half the Japanese had almost wiped out America’s entire naval presence in the Pacific. Despite fighting in North Africa and the Atlantic, the United States still had the resources and manpower to fight the Japanese in the Pacific. Though the Japanese had crippled the American fleet at Pearl Harbor, its distance from Japan made an invasion of Pearl Harbor impossible, and Japan had not severely damaged important infrastructure. Thus, the United States was able to quickly rebuild a fleet, still stationed at Pearl Harbor right in the heart of the Pacific. This forward location allowed the United States to immediately push deeply into the Pacific Theater. The Americans would eventually push the Japanese back across the Pacific, and one of the most instrumental leaders in the effort was Admiral Chester W. Nimitz, who commanded the U.S. Pacific Fleet and helped coordinate joint operations with the legendary General Douglas MacArthur, the Supreme Commander, Southwest Pacific Area. The ensuing strategies would lead to decisive operations at places like Midway, Iwo Jima, Okinawa, and others before the use of the atomic bombs compelled Japan’s surrender in August 1945. Admiral Chester W. Nimitz: The Life and Legacy of the U.S. Pacific Fleet’s Commander in Chief during World War II chronicles Nimitz’s life and examines the decisions he made during history’s deadliest war. Along with pictures of important people, places, and events, you will learn about Admiral Nimitz like never before.

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.