Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

      Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

    The joy-producing, difference-making ideas are waiting for when the time is right, when the current project is over, when they have a little more money, when the kids are grown, or when they get a more understanding boss. They are waiting for someday. The trouble is someday never comes on its own. Start Finishing presents a nine-step method for converting an idea into a project by addressing the challenges you'll face and getting the project on a reality-based schedule. This critically acclaimed book will teach you how to:• Practice the five keys that lead to self-mastery• Build your success pack of supporters, guides, peers, and beneficiaries• Keep working through the thrashing that comes with any project that matters to you• Chunk, link, and sequence your ideas down to doable parts• Use the Five Project Rule to prioritize your daily schedule and be at peace with the work you choose not to do• Fly through drag points—how to deal with head trash, no-win scenarios, and other people’s priorities• Heatmap your schedule so you do the right work at the right time• Overcome cascades, logjams, and tarpits—the three ways projects routinely get stuck• Finish strong—celebrate, review, and ride the momentum to your next goal You are not incapable, wired to struggle, or fated to be unable to get your act together. With a few key steps, you can change the way you show up, how you plan, and how you respond when things get tough. You can Start Finishing the work that matters most to you.Includes original contributions from Seth Godin, Susan Piver, Jonathan Fields, James Clear, and many other teachers.

    Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

    Based on survey answers from over 700 bloggers, this book contains down to earth, basic information that will help every author understand the book blogger world. Although there are many sources of book reviews, this book will focus specifically on the benefits the online reader world can bring to you and your book.In this book you’ll learn about who book bloggers are and where to find them as well as learn all about these essential promotional tools: The Query The Review The Giveaway The Guest Post The Book Blurb/Cover Graphic Feature The Cover Reveal…and so much more!Discover how to move comfortably in the blogging world, putting your best foot forward. Learn to introduce yourself to coveted reviewers to obtain valuable reviews and promotion of your book.Whether you are a new author or have many titles under your belt, let the award-winning The Author’s Guide to Working with Book Bloggers demystify the promotion of your book.Pick up a copy today!

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    I will show you convincing industry research that social media is the least effective way to sell books on Kindle. And then I'll show you the 12 steps that work. Guy Kawasaki, mega-entrepreneur, endorsed this book in his own best seller, APE “I insist that all my clients read this book before they publish-- and I have thousands of clients.” -- Kimberly Hitchens, Owner www.booknook. biz, an Amazon-preferred ebook conversion specialist. “The best I’ve seen on the subject of selling books on Kindle.” -- The consensus among nearly 500 reviews of this book “Three hat tips to Make A Killing On Kindle!” -- Guy Kawasaki, Entrepreneurial bestseller in his book, APE. Read Vivid Case Studies Of How I Turned My Client’s Underperforming Books Into Bestsellers. I’m a book marketing consultant as well as a successful independent author. See how I used the principles of my Attract • Engage • Convert book marketing strategy to dramatically increase sales of basement-dwelling titles (the authors and publishers allowed me to use their real names). This Book Is Designed For Writers Who Don’t Understand Technology Or Marketing. There are only 12 steps to successful Kindle selling and I show you how to do each of them with step-by-step directions, including picture tutorials. You’ll learn how to: Rank On Page 1 Of Amazon’s Search Engine Within 24 Hours. You can’t be bought if you can’t be found. As an SEO expert I’ve gotten every one of my books on Page 1 of Amazon’s search results, and I’m going to show you how you can do it, too. The secret is using Amazon’s little-known “Leading Indicators,” a series of clues that tell you exactly what keyword phrases people use to find books like yours. Must-Know Approaches To Kindle Publishing & Marketing. This guide will show you how to: Come up with must-click book titles. Pick the right categories. Pick from five of the most effective launch prices. Test post-launch prices. Get reviews that make people want to buy your book. Use the Look Inside Feature to sell more books on Kindle. Find Out How Many Books Your Competitors Are Selling! I commissioned a statistician to develop a formula showing daily sales for every book on Amazon. Just check your competitor’s sales rank then look at the chart in Chapter 15--it’ll tell you how many books they sold that day! About The Author. As word got out that I sold over 100,000 ebooks, authors and publishers flocked to me for advice, attracted to the methodical ways I turned guerilla marketing tactics into stellar revenue. These strategies work for me, they work for my clients, and they will work for you. Believe in your books. Nobody believed in mine and now I make a great living as a writer. You can too by following my formula. Scroll up, click the buy button & get started today!

    Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

    While there have been attempts to establish one standard or another as the default, there is no common agreement. So beware people telling you there is one right way, they are assuming too much. As a general rule though, netiquette involves the same principles as plain old etiquette -- basic courtesy, respect and ethics. Treat people the way you would want to be treated yourself. By following the principles outlined below, the recipient of your email will be more likely to read and act, if not be favorably impressed by your message:Subject line to summarise the message. Make the Subject line summarise the body of the e-mail. Ask yourself, 'will the recipient(s) know what this e-mail is about'. For example, Instead of Subject: Exam, say Subject: Location of 1508INT Exam, 23 July 2011.Don't assume the recipient knows the background. Include enough contextual information at the beginning of the e-mail for the recipient to know what the matter is about. If in doubt, put background information in. For example, don't say can I have an extension for my assignment?, instead say I refer to the CIT3622 assignment 1 that I handed in late. I was ill and have a doctor's certificate. May I ask for an extension on the basis that I was too ill to do it on time?Keep it concise. Keep messages brief and to the point, but not so brief that it causes the problem outlined in the previous point. This includes deleting any irrelevant text when an email has been back and forth several times. No-one wants to scroll down through pages of text in order to reach the message they want to read. If the sense of the email will be lost by deleting that text, however, leave it in.Reply within 24 hours. Try to reply within 24 hours, less if possible. In fact, get in the habit of replying immediately -- it is the polite thing to do, and the recipient will appreciate a prompt reply. It also makes you look efficient. The longer you leave it to reply, the more likely you will forget or have too big a log-jam of unanswered email.Allow time for a reply. E-mail messages are not usually required to be answered immediately, though it is good practice if you do. Before sending a reminder, allow some time for a response, some times even a few days. Not everyone is online 24 hours a day.Use the BCC field when sending bulk email. If you're sending email to a whole list of people, put their email addresses in the BCC field. That way, the privacy of the recipient is respected, and spammers cannot harvest the email addresses for their dastardly purposes.

    But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies by the way).Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot.For New Authors: Step-By-Step Instructions With Picture TutorialsIf you're a first-time Kindle publisher or technologically challenged then this book is for you! I even had my Grandma Ann Knowles follow the instructions step by step and she gave it a big thumbs up for easy to use instructions. The playing field has been leveled with ebook publishing - and if my Grandma can do it, I guarantee you can too!For Existing Authors: How To Sell More Books In 5 Days Than You Did Last MonthI'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers).How To Sell On Kindle Using Your Book DescriptionIf you think your book is going to sell itself, think again! If you're a fiction author or novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away, never having even downloaded your book. I'm going to show you the Show And Tell system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description!Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips.You also have to make buying your book an irresistible offer so that when browsers get done reading your book description they say, "I have to buy this book!" You can't do that without a strategic plan and a well-written book description.Bonus! Video interviews with best-selling Kindle authors as they share their coveted book marketing strategies.

    And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

     If you are ready for freedom, Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs, Ready to get out under that pile of debt and bills to pay, Ready to become the person you were meant to be with the freedom to pursue your passions and share some AWEsome with the world... Then... this book will be an amazing resource. Taking you by the hand and giving you: A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship. So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there. Don't worry, these are fun... :) As always with SassyZenGirl books, great business info doesn't have to be dull and boring. You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book! Are you ready? Then scroll up to the top and hit that BUY BUTTON...:)