Into the Darkness: The Harrowing True Story of the Titanic Disaster: Riveting First-Hand Accounts of Agony, Sacrifice and Survival


Alan J. Rockwell - 2017
    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

Heaven Is A Real Place: True Stories Of The Afterlife From A Psychic Medium


Gaynor Carrillo - 2016
    Here she reveals how her ability to see and communicate with Spirit has helped her to pass on Spirit messages to thousands of people from around the world, sharing her understanding of what it’s really like in the Spirit world.Gaynor has answered questions about Spirit and the Afterlife in her usual honest and down to earth way.What happens when we die?Is there really such thing as life after death?Where is Heaven?Are our Spirit loved ones happy?Do we meet our pets in Heaven?Do angels exist?Is Heaven a real place?This book will give you the answers to these questions and many more, along with a guided view of life after death and a clearer understanding of the place some call Heaven.

Schiit Happened: The Story of the World's Most Improbable Start-Up


Jason Stoddard - 2014
    From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!

Really Interesting Stuff You Don't Need to Know: 1,500 Fascinating Facts


David Fickes - 2019
    geography, U.S. presidents, and world geography. For example: The classic film It’s a Wonderful Life originated from a Christmas card. Philip Van Doren Stern had written a short story, The Greatest Gift, and had unsuccessfully tried to get it published. He sent it out as a 21-page Christmas card to his closest friends; a producer at RKO Pictures got hold of it and purchased the movie rights. The Bible doesn't say how many wise men there were. It says wise men and mentions the gifts; there is no indication of how many wise men. Today's British accent first appeared among the British upper class about the time of the American Revolution. Before that, the British accent was like Americans. The video game company Nintendo was founded in 1889; it originally produced handmade playing cards. Frances Folsom Cleveland is the youngest U.S. first lady ever. She was 21 when she married Grover Cleveland in the White House; he was 49. No witches were burned at the stake during the Salem witch trials; 20 were executed, but most were hung, and none were burned. Roman gladiator fights started as a part of funerals; when wealthy nobles died, they would have bouts at the graveside. All the bacteria in an average human body collectively weigh about four pounds. In the song “Yankee Doodle”, the term macaroni means stylish or fashionable. In late 18th century England, the term macaroni came to mean stylish or fashionable; in the song, it is used to mock the Americans who think they can be stylish by simply sticking a feather in their cap. George Bernard Shaw and Bob Dylan are the only two people to win both a Nobel Prize and an Oscar. George Bernard Shaw won the Nobel Literature Prize in 1925 and the Best Adapted Screenplay Oscar for Pygmalion in 1936; Bob Dylan won the Best Original Song Oscar for “Things Have Changed” from Wonder Boys in 2000 and the Nobel Literature Prize in 2016. Neil Armstrong didn't say “one small step for man” when he set foot on the Moon. He said, “one small step for a man”; that is what Armstrong claims he said, and audio analysis confirms it. It has been misquoted all these years. Tsutomu Yamaguchi is the only recognized person in the world to survive both the Hiroshima and Nagasaki atomic bomb blasts. He was in Hiroshima on business for the first bomb and then returned home to Nagasaki. Please note: This book has substantial overlap with What's the Best Trivia Book? combined with new trivia that doesn't fit well in a question and answer format. It is designed for people who prefer trivia as interesting facts rather than a test yourself quiz format. This is book 1 of my Really Interesting Stuff series; I hope you enjoy it, and if you do, look for other books in the series.

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy


Laura Hanly - 2016
     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

The Frugal Book Promoter: How to Do What Your Publisher Won't


Carolyn Howard-Johnson - 2004
    Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

The Vikings: Raiders, Explorers And Seafaring Warriors


Lance Hightower - 2016
    Their achievements, rich culture and craftsmanship contributed greatly to our world today, and their explorations helped make up the boundaries of nations. The Vikings: Raiders, Explorers, and Seafaring Warriors by author Lance Hightower will give you a glimpse of the battles that raged for more than 300 years, sparked by the cultural and religious differences that were the trigger for warring with the Franks, England and Ireland, and for trade and exploration into the Muslim empire, the Byzantine Empire, as far as Russia, Spain and North America.They came from Sweden, Norway and Denmark, not as one army, but as separate tribes who assaulted their way through Christendom as retaliation for the destruction of their holy icon. They came from the sea in a way that ingeniously allowed them to go where no conventional ship dared, and they were able to navigate waters without benefit of the sun to guide them. They used boats that made ship-building history – light, fast, and equally efficient in shallow rivers and mighty oceans.They terrorized, traded, bartered, took slaves, colonized, fought and died all in the name of Odin, god of the battle-slain. Perhaps in the end, they fought more for territory and riches than principle, but the history of the Vikings will always remain as one of the most enthralling of all Ages, where honor was crucial, death on the battlefield was preferred to idleness, and the stormy pantheon of their gods still held the greatest influence in their lives.The brilliant sagas come to life with snippets of modern translations, told like tales of old should be told, with dread, heroics and excitement. Lance Hightower combines his own expertise with the latest archeological findings and information given to us from ancient text to present a first-rate portrayal of the Vikings in an easy-to-read format that is a refreshing change from the usual dry delivery of history.

Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising


Phil Dusenberry - 2005
    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides)


John Purkiss - 2009
    In these self-reliant times, it's essential to be remembered for the right reasons."Brand You "helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purposeBecome more visible in your marketMake the most of your networksBuild your brand online using blogs, LinkedIn, Facebook and TwitterAttract people who want what you do in the way that you do itThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Integrated Advertising, Promotion and Marketing Communications


Kenneth E. Clow - 2001
    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader


Des Dearlove - 1998
    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

How to Make, Market and Sell Ebooks All for Free


Jason Matthews - 2010
    Save time, money, energy and sell ebooks. Discover the best ways to: Maximize Social Media and Online Platform. Create a Professional Blog Site. Design Ebook Covers. Format and Upload for Amazon, Smashwords, Barnes & Noble, Apple and other Retailers. Convert Documents to any Format (epub, mobi, pdf and more). Create a Professional Website. Rise with SEO (search engine optimization) in Google-Bing rankings. Sell ebooks with PayPal from your own Sites on Autopilot. Make Paperbacks. Use PR (public relations) to Drive Traffic to You. and much more. Plus you can do all these things for free! Packed with valuable information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for what you need to succeed.

The Conversation Manager: The Power of the Modern Consumer/The End of the Traditional Advertiser


Steven Van Belleghem - 2010
    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

How I Sold 30,000 eBooks on Amazon's Kindle: An Easy-To-Follow Self-Publishing Guidebook


Martin Crosbie - 2013
    The next month Amazon posted a press release revealing that Crosbie had made $46,000 in one month, with one book. Previously to this, his novel was rejected one hundred and thirty times by traditional publishers and agents.In the months that followed, My Temporary Life and its sequel have been consistent sellers, often sitting atop Amazon’s rankings. Crosbie’s story has been mentioned in Publisher’s Weekly, Forbes online, and other media outlets around the world. In fact, Amazon referred to him as one of their 2012 success stories in their year-end press release.How I Sold 30,000 eBooks on Amazon’s Kindle-An Easy-To-Follow Self-Publishing Guidebook tells the story of how he became a full-time writer, detailing the specific steps he took to find and connect with his readers. Plus, it describes how to adjust and tweak your strategy as Amazon changes their systems.