No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    ... Chen flips the script with a character-driven narrative, exposing the people who fueled the industry (not necessarily the folks you’d expect) and what motivated them (not necessarily unadulterated greed). Gamers will find this book impossible to put down, as will anyone who loves a good origin story."—Apple Books, Best of the Month selection  "Fans of financial thrillers such as  Barbarians at the Gate  will be excited by this insider account of the dizzying rise of fantasy sports websites"— Publishers Weekly  You've seen the commercials. Here is the untold story behind the clash of billion dollar companies that unleashed an unprecedented advertising war. From Sports Illustrated's Albert Chen comes the story of two companies whose battle unleashed a carpet bombing of advertising as they sought supremacy in an exploding fantasy sports and gambling market: In a time of gushing venture capital money, FanDuel and DraftKings turned into billion-dollar companies seemingly overnight — then, just as quickly, found themselves the target of FBI and Department of Justice investigations, and facing likely destruction. Chen tells the story of the improbable individuals behind the saga: An Irishman who knew nothing about American sports. A fantasy geek who felt it was his destiny to change the way fellow nerds watched the games they loved. A conflicted poker player. A mother of three in Scotland. In a character-driven narrative with excursions into the strange and unexpected, Chen takes us from casinos to board rooms, from Edinburgh to Wall Street to the Vegas Strip, to tell a sprawling and intimate tale of the new world that this group of accidental disruptors helped to create. It’s a story of ideas and dreams, about a world of risk, luck, hubris, greed and redemption—a story for our high-stakes times.

    This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    The Mexicans struggle to keep their gracious life-style, the Indians have sworn to defend their tribal heritage. Both are doomed by the inevitable war with the colossus to the east. America is determined to reach the shores of the Pacific. In this turbulent land comes John Clinton Ryan, an adventurer, a seaman, a man who must learn the ways of the vaquero if he is to survive. For only then will he have a chance against cruel Mexican soldados and a brutal American captain who has sworn to see him hang.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

    Many pilots, including Douglas Bader, thought it was superior to the Spit--but together they saved Britain from Nazi invasion and possible defeat.Adrian Stewart has produced a gloriously atmospheric and nostalgic book capturing the spirit of these great aircraft and the pilots who flew them. It tracks the aircraft as it was developed and improved, and follows it to the many theaters of the war where it saw service. Among the lesser-known are Burma and hazardous convoy protection in the Arctic and Mediterranean, flying from makeshift carriers. This book will fascinate specialist aviation historians and those who enjoy a rattling good war story, and includes a superb selection of rare photographs.

    The book contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about critical management issues. Covering topics ranging from managing people to leadership to measurement and strategy, it’s good organizational advice, delivered by Dr. Pfeffer himself.

    Once mired in controversy and doubt, ST6 has blossomed into one of the most accomplished fighting units the world has ever known. Having taken down the highest of high-value targets, rescued American hostages in Africa, the Middle East, Asia, and the Indian Ocean, and served as the silent guardian of the Coalition's conventional forces, SEAL Team Six has defined the post-9/11 world as much as it has been defined by it. The follow-up to SHAPING THE WORLD FROM THE SHADOWS -- the definitive open-source guide to Delta Force -- BEYOND NEPTUNE SPEAR is a contextual examination of DEVGRU's post-9/11 existence, from the most high-profile operations to the little-known missions that are still barely more than whispers. "Once again, Chris Martin has proven himself to be one of journalism's sharpest observers of U.S. special operations forces. BEYOND NEPTUNE SPEAR is a remarkable synthesis of the history, operations, and organization of SEAL Team Six. It is the most comprehensive guide to the unit ever published." - D.B. Grady, co-author of THE COMMAND: DEEP INSIDE THE PRESIDENT'S SECRET ARMY. "BEYOND NEPTUNE SPEAR tells much of what you wanted to know about SEAL Team Six post-9/11 but didn’t ask for fear of getting shot. Chris Martin begins with Team Six’s “rogue” beginnings then quickly springs into its operations post-9/11 until present. Although a short book, you’ll get bang for your buck here. For newcomers to the topic, BEYOND NEPTUNE SPEAR provides an exhaustive overview of Team Six’s current happenings. For experts on Team Six, Chris’s work provides an excellent summary of the post-9/11 Team with occasional information you probably missed. The reference page alone is a treasure for studying/reviewing the unit that whacked bin Laden. Also, because Chris used open sources to write this book, you don’t have to fear stealing government secrets and taking a bullet to the head." -Stephen Templin, New York Times bestselling co-author of SEAL TEAM SIX.

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    If all we ever hear or speak is negativity, then when life pressures us, we're going to spew out toxic waste-doubt, fear, anxiety, poverty. As believers, we must be so filled with a Godly spirit, that when we are squeezed, nothing comes out but faith and Holy Ghost power. Its time to stop wavering in our faith and start living like we are positively sure of God's faithfulness. This inspirational 31 day positive self-talk declarations will bless you. It is a guide designed to compliment the Negative Self Talk Series. But can definitely stand on its own. It will provide examples of daily declarations that you can change to fit your situation. Each declaration is followed by a short inspirational message. Use this book as a bible study, alone or with a group of your closest friends. Encourage each other to be positive Christians. Lets allow our light to shine before men so that others will see our good works and glorify the Father in heaven (Matthew 5:16). Let's get delivered from negative self talk. Its time to live the blessed life God intended.