Do the WorkOur enemy is not lack of preparation; it's not the difficulty of the project, or the state of the marketplace or the emptiness of our bank account.The enemy is resistance.The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications and a million reasons why he can't/shouldn't/won't do what we know we need to do.Start before you're ready.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    The same relationship exists between you and your right life, the ultimate realization of your potential for happiness. I believe that a knowledge of that perfect life sits inside you just as the North Star sits in its unaltering spot.”Martha Beck has helped hundreds of clients find their own North Star, fulfill their potential, and live more joyfully. Now, she shares her step-by-step program that will help you take the exhilarating and frightening journey to your own ideal life. Finding Your Own North Star will teach you how to read your internal compasses, articulate your core desires, identify and repair the unconscious beliefs that may be blocking your progress, nurture your intuition, and cultivate your dreams from the first magical flicker of an idea through the planning and implementation of a more satisfying life. Martha Beck offers thoroughly tested case studies, questionnaires, exercises, and her own trademark wit and wisdom to guide you every step of the way.

    While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

    From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.From the author: In 2017, several of my close friends died in rapid succession. It was a very hard year, as it was for many people. It was also a stark reminder that time is our scarcest, non-renewable resource. With a renewed sense of urgency, I began asking myself many questions: Were my goals my own, or simply what I thought I should want? How much of life had I missed from underplanning or overplanning? How could I be kinder to myself? How could I better say “no” to the trivial many to better say “yes” to the critical few? How could I best reassess my priorities and my purpose in this world? To find answers, I reached out to the most impressive world-class performers in the world, ranging from wunderkinds in their 20s to icons in their 70s and 80s. No stone was left unturned. This book contains their answers—practical and tactical advice from mentors who have found solutions. Whether you want to 10x your results, get unstuck, or reinvent yourself, someone else has traveled a similar path and taken notes. This book, Tribe of Mentors, includes many of the people I grew up viewing as idols or demi-gods. Less than 10% have been on my podcast (The Tim Ferriss Show, more than 200 million downloads), making this a brand-new playbook of playbooks. No matter your challenge or opportunity, something in these pages can help. Among other things, you will learn: • More than 50 morning routines—both for the early riser and those who struggle to get out of bed. • How TED curator Chris Anderson realized that the best way to get things done is to let go. • The best purchases of $100 or less (you'll never have to think about the right gift again). • How to overcome failure and bounce back towards success. • Why Humans of New York creator Brandon Stanton believes that the best art will always be the riskiest. • How to meditate and be more mindful (and not just for those that find it easy). • Why tennis champion Maria Sharapova believe that “losing makes you think in ways victories can’t.” • How to truly achieve work-life balance (and why most people tell you it isn’t realistic). • How billionaire Facebook co-founder Dustin Moskovitz transformed the way he engages with difficult situations to reduce suffering. • Ways to thrive (and survive) the overwhelming amount of information you process every day. • How to achieve clarity on your purpose and assess your priorities. • And much more. This reference book, which I wrote for myself, has already changed my life. I certainly hope the same for you. I wish you luck as you forge your own path. All the best, Tim Ferriss

    Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It’s a philosophy that’s profoundly liberating, allowing us to develop the courage to change, and to ignore the limitations that we and those around us can place on ourselves.The result is a book that is both highly accessible and profound in its importance. Millions have already read and benefited from its wisdom. Now that The Courage to be Disliked has been published for the first time in English, so can you.

    Do you know who you really are? Do you ever wonder how other people really see you? Though we are usually confident that we do, we are wrong more often than we think. And if we could see ourselves through others eyes, we might be really surprised. Yet regardless of our line of work or stage of life, success depends on understanding who we are and how we come across. Research shows that self-awareness means better work performance, smarter life choices, deeper, more meaningful relationships, and a more fulfilling career. There s just one problem: people can be remarkably poor judges of their behavior, performance, and impact on others. And despite the lip service given today to feedback, in the business world and beyond, it s rare to get candid, objective data on what we re doing well, and where we could stand to improve. Of course, at work and in life, we ve all come across people with a stunning lack of self-awareness but how often do we consider whether we might have the same problem? And if we did, how would we even know it? Drawing on her three-year, first-of-its-kind study of people who have dramatically improved their self-awareness, organizational psychologist Tasha Eurich reveals why we don t know ourselves as well as we think and what to do about it. Alongside her research, she integrates hundreds of academic studies and her 15 years of work with Fortune 500 clients, challenging conventional wisdom to reveal many surprising truths like why introspection is the enemy of insight, how experience isn t a bullet train to self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. Readers will learn battle-tested techniques and tools to improve self-awareness and thus their work performance, leadership skills, interpersonal relationships, and more. Insight is a guide surviving and thriving in an unaware world."

    Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. "We have a crisis on our hands, and its victims are our children."Marc Brackett is a professor in Yale University's Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults - a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he'd endured. And that was the beginning of Marc's awareness that what he was going through was temporary. He wasn't alone, he wasn't stuck on a timeline, and he wasn't "wrong" to feel scared, isolated, and angry. Now, best of all, he could do something about it.In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc's development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works.This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don't have to be. Marc Brackett's life mission is to reverse this course, and this book can show you how.

    We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.

    You can only move through it. There is a path through pain to wisdom, through suffering to strength, and through fear to courage if we have the virtue of resilience.In 2012, Eric Greitens unexpectedly heard from a former SEAL comrade, a brother-in-arms he hadn't seen in a decade. Zach Walker had been one of the toughest of the tough. But ever since he returned home from war to his young family in a small logging town, he d been struggling. Without a sense of purpose, plagued by PTSD, and masking his pain with heavy drinking, he needed help. Zach and Eric started writing and talking nearly every day, as Eric set down his thoughts on what it takes to build resilience in our lives.Eric's letters drawing on both his own experience and wisdom from ancient and modern thinkers are now gathered and edited into this timeless guidebook. Resilience explains how we can build purpose, confront pain, practice compassion, develop a vocation, find a mentor, create happiness, and much more. Eric s lessons are deep yet practical, and his advice leads to clear solutions.We all face pain, difficulty, and doubt. But we also have the tools to take control of our lives. Resilience is an inspiring meditation for the warrior in each of us.

    In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-ManBy looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

    In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right. And if you have the skill and dedication, you can reach the pinnacle of leadership—where experience will allow you to extend your influence beyond your immediate reach and time for the benefit of others.The 5 Levels of Leadership are:1. Position—People follow because they have to.2. Permission—People follow because they want to.3. Production—People follow because of what you have done for the organization.4. People Development—People follow because of what you have done for them personally.5. Pinnacle—People follow because of who you are and what you represent.Through humor, in-depth insight, and examples, internationally recognized leadership expert John C. Maxwell describes each of these stages of leadership. He shows you how to master each level and rise up to the next to become a more influential, respected, and successful leader.

    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.

    New York Times bestselling author and sales-performancetrainer Rory Vaden brings his high-energy approachand can-do spirit to the most nagging problem in ourprofessional lives: stalled productivity. Millions areoverworked, organizationally challenged, or have amotivation issue that s holding them back. Vaden presents asimple yet powerful paradigm that will set readers free to dotheir best work on time and without stress and anxiety."