Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.

    This unique all-in-one handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and resum�s as well as to preparing academic presentations and posters.FEATURES:A practical presentation carefully introduces such basic writing mechanics as word choice and word location, sentence structure, and paragraph organization before moving into manuscript planning and organizational strategies. Extensive hands-on guidance for composing scientific documents and presentations then follows.Relevant and multi-disciplinary examples taken from real research papers and grant proposals by writers ranging from students to Nobel Laureates illustrate clear technical writing as well as common mistakes that one should avoid. Examples are drawn from a broad range of scientific disciplines including medicine, molecular biology, biochemistry, ecology, geology, chemistry, engineering, and physics.Extensive end-of-chapter exercise sets provide the opportunity to review style and composition principles and encourage readers to apply them to their own writing.Writing guidelines and revision checklists warn scientists against common pitfalls and equip them with the most successful techniques to revise a scientific paper, review article, or grant proposal.Annotated text passages bring the writing principles and guidelines to life by applying them to real-world, relevant, and multidisciplinary examples.Clear, easy-to-follow writing style is understandable to both native and non-native English speakers; special ESL features address problems faced by non-native English speakers.Eight chapters on grant writing demonstrate how to write successful grant applications and how to avoid the most common application mistakes.Covering all the facets of communication that scientists need to master, Scientific Writing and Communication: Papers, Proposals, and Presentations is ideal for a wide range of readers--from upper-level undergraduates and graduate students to postdoctoral fellows, faculty, and professional researchers--in the life sciences, medicine, psychology, chemistry, and engineering.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    

    Defined as an argument about why the topic of a study matters, and why the methods proposed to study it are appropriate and rigorous, the book explores the conceptual framework as both a process and a framework that helps to direct and ground researchers as they work through common research challenges.

       At the core of Complete Spanish is the Living Language Method™, based on linguistic science, proven techniques, and over 65 years of experience. Our method teaches you the whole language, so you can express yourself, not just recite memorized words or scripts.   Millions have learned with Living Language®. Now it’s your turn.     • 3 Books: 46 lessons, additional review exercises, culture notes, an extensive glossary, and a grammar summary—plus a bonus notebook    • 9 Audio CDs: Vocabulary, dialogues, audio exercises, and more—listen while using the books or use for review on the go    • Free Online Learning: Flashcards, games, and interactive quizzes for each lesson at www.livinglanguage.com/languagelab  To learn more visit livinglanguage.com.    The Living Language Method™  Build a Foundation Start speaking Spanish immediately using essential words and phrases.  Progress with Confidence Build on each lesson as you advance to full sentences, then actual conversations.  Retain what You’ve Learned Special recall exercises move your new language from short-term to long-term memory.  Achieve Your Goals Don’t just mimic or memorize. Develop practical language skills to speak in any situation.

    This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

    Understand the essentials of stock investing, how to get started, and how to pick winners.

    It's packed with everything you need to do your best on the test--and move toward your graduate or business school degree.Only ETS can show you exactly what to expect on the test, tell you precisely how the test is scored, and give you hundreds of authentic test questions for practice That makes this guide your most reliable and accurate source for everything you need to know about the GRE revised General Test.No other guide to the GRE revised General Test gives you: Four complete, real tests--two in the book and two on CD-ROM Hundreds of authentic test questions--so you can study with the real thing In-depth descriptions of the Verbal Reasoning and Quantitative Reasoning measures plus valuable tips for answering each question type Detailed overview of the two types of Analytical Writing essay tasks including scored sample responses and actual raters' comments Everything you need to know about the test, straight from the test makers

    The new edition covers the impact of critical new technologies and the Internet. The book also addresses current design processes used in instructional settings and delivery systems across many curriculum and business areas including Internet-based distance education.

    In this book, author Doug Lemov offers the essential tools of the teaching craft so that you can unlock the talent ond skill waiting in your students, no matter how many previous classrooms, schools, or teachers have been unsuccessful.

    An examination of how assets are created, expanded and preserved reveals a deep economic divide between blacks and whites. Charting the changing structure of inequality over many generations, the authors examine how and why many blacks have had difficulty accumulating wealth and opportunities for a better life. In combining quantitative data from over 12,000 households and interviews with a range of black and white families, the racial face of wealth in America is measured and conceptualized.

    This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You’ll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you’ve learned along the way. You’ll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

    For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us?The Web can do amazing things, but it can't provide leadership. That still has to come from individuals—people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.If you ignore this opportunity, you risk turning into a "sheepwalker"—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.