For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

    "Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    Only thirty-six Americans have competed in the Tour de France since the world’s greatest bicycle race began in 1903. That’s not too many more than the twelve Americans who have walked on the moon. It’s far fewer than the hundreds of Americans who have reached the summit of Mount Everest.But rising stars such as Lawson Craddock of Texas, Benjamin King of Virginia, Taylor Phinney of Colorado, Daniel Holloway of California, and Tyler Farrar of Washington state are doing just that as they endure crashes, cold rain, cobblestones, crosswinds, and culture shock on their road to cycling stardom, which starts in Belgium.This is the story of the next generation—of riders not yet tainted by drug scandals, of riders still bursting with hope and potential. This is the story American cycling fans need right now. -------------------“People, get ready for great stories written well. The Belgian Hammer captures cycling culture.” —Benjamin King, 2010 U.S. Pro Road Racing Champion“The Belgian Hammer is the unique story of professional cycling that hasn’t yet been told until now. Daniel Lee has revealed the road map for the next generation of Americans hoping to become successful in Europe, where cycling is king.” —Jim Ochowicz, President/General Manager of the BMC Racing Team.“All of us who left our tire prints on the European circuits remember how racing there shaped us forever. With passion, Daniel Lee gives substance and perspective to the experience of young Americans trying to make it in Europe; and bicycle racing is illuminated by his craft.”—John Howard, three-time Olympic cyclist, who set a bicycle speed record of 152.2 mph in 1985“For those who admire images of cyclists flashing with arms spread wide in triumph over the finish line on blue-sky days, Daniel Lee gives us an insightful, forceful, and gritty account of the rigorous―and frequently perilous―route that cyclists take to force their way up the ranks and develop skills to win. A former racer himself, Dan Lee puts his passion for the sport into his newspaper reporter experience and writing talent. In The Belgian Hammer he follows Taylor Phinney, Benjamin King, Daniel Holloway, and other legends in the making on the USA Cycling national team living in Belgium, where the young bloods from around the world go to test themselves against the best of their generation. They compete in tight packs exceeding 150 riders pumping over narrow wind-blown roads slick from rain while threading through the countryside at unrelenting speed. To spectators cycling matches the grace of ballet. Daniel Lee reveals its uncompromising demands and brutality and heroics.” ―Peter Joffre Nye, author of The Six-Day Bicycle Races: America’s Jazz Age Sport and a Trustee of the U.S. Bicycling Hall of Fame

    DAVID BUSCH'S CANON EOS 7D GUIDE TO DIGITAL SLR PHOTOGRAPHY shows readers how to make the most of their camera's robust feature set, including 18 megapixel resolution, blazing fast automatic focus, the real-time preview system Live View, and full HD movie-making capabilities, to take outstanding photos and videos. They'll learn how, when, and, most importantly, why to use all the cool features and functions of their camera to take eye-popping photographs. Introductory chapters will help them get comfortable with the basics of their camera before you dive right into exploring creative ways to apply the Canon EOS 7D's exposure modes, focus controls, and electronic flash options. This book is chock full of hands-on tips for choosing lenses, flash units, and software products to use with their new camera. Beautiful, full-color images illustrate where the essential buttons and dials are, so they'll quickly learn how to their Canon EOS 7D, and use it well.

    Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today.Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project.An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

    Updated atlas contains maps of every U.S. state that are 35% larger than the standard atlas version plus over 350 detailed city inset and national park maps and a comprehensive, unabridged index. Road construction projects and updates highlighted for every state and conveniently located above the maps. Contains mileage chart showing distances between 77 North American cities and national parks with driving times map. Tough spiral binding allows the book to lay open easily. Other Features Best of the Road - Our editor's favorite road trips from our Best of the Road collection follows scenic routes along stretches of coastline, both east and west, to forests mountains, and prairies; and through small towns and big cities. For a weekend or a week there's something for everyone. Tell Rand! As much as we work to keep our atlases up to date, conditions change quickly and new construction projects begin frequently. If you know of something we haven't captured in our atlas, let us know at randmcnally.com/tellrand. Tourism websites and phone numbers for every U.S. state and Canadian province on map pages

    That's the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today's browsers, and you'll be convinced that now's the time to start experimenting with it.Whether you're a Web designer, project manager, or a graphic designer wanting to learn more about the fluidity that's required when designing for the Web, you'll discover the tools to create the most flexible, reliable, and bulletproof Web designs. And you'll finally be able to persuade your clients to adopt innovative and effective techniques that make everyone's life easier while improving the end user's experience. This book's seven chapters deconstruct various aspects of a case-study Web site for the Tugboat Coffee Company, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods.Subjects covered in this book include: building for unanticipated future use progressively enriching designs using CSS3 properties using RGBA color for transparency with an alpha channel modular float management crafting flexible frameworks fluid layouts using grid-based design principles craftsmanship details on typography, jQuery, and shifting backgrounds

    An updated and revised guide for the more than 30 million Americans who are living the RV lifestyle and the millions of others who have considered it but have not yet taken the plunge, The Complete Idiot's Guide® to RVing, Second Edition, includes the following: Basic facts about the different types of RVs-camper, van, motor home, bus, or tow rig-and the advantages of each; Advice on buying your RV, from dealer negotiations to acquiring the proper insurance; Driving tips for piloting your RV; Information on how to choose a campground with an eye for water, electricity, propane, wastewater dump, hookups, phone, cable, and campground rules.

    This work also features a web site which includes all the files needed to complete the tutorials.

    This new model replaces the popular D5000 and creates a nice bridge between the more beginner-level D3100 and the high-end D7000.This book has one goal: to teach D5100 owners how to make great shots using their new Nikon camera. Users learn how to use the D5100 to create the type of photos that inspired them to buy the camera in the first place. Everything in the book is in service of creating a great image.Starting with the top ten things users need to know about the camera, photographer Rob Sylvan carefully guides readers through the operating features. Owners get practical advice from a pro on which settings to use when, great shooting tips, and even end-of-chapter assignments.

    This is the one you want… Personally, I will check out any book this author writes about apps because, for some reason, maybe a bad case of OCD, he is obviously compelled to do the most thorough investigation into each and every aspect, good and bad of apps in a particular genre. My hat's off to him, and he has my thanks for saving me a ton of time and grief.” - Linda Abbott (Reviewer) Nearly 400 Pages of In-Depth Reviews, and Tips and Tricks to Help You Get The Most Out of Your Free Kindle Fire Apps Question: Why Do You Need This Book? Answer: Because you have better things to do with your time than trudge through the Amazon App Store and test tons of apps until you find the best ones Question: OK. But Why Do You Need To Buy THIS Book? Answer: Because you need more than just a random list of “Top Kindle Fire Apps.” You also need: To know which apps to download first Tips and tricks for how to get the most out of the apps How to find help if you’re having a problem with an app An in-depth review describing what is good and what is bad about each app Problem: Even if you have a list of the top free apps, how do you know which ones to install first? Solution: At the end of this book, all the apps are ranked from best to worst according to a UNIQUE RANKING SYSTEM FOUND ONLY IN MY BOOKS Question: How Else Is This Book Unique? Answer: In addition to its unique ranking system, it also offers in-depth reviews that provide the following: A summary of what the app does A summary of what is good and what is bad about each app When available: The app developer’s contact information, website information, as well as links to pertinent articles about the app Tips and tricks for many of the apps (how to get the most from the app) A brief summary of the positive and negative reviews of the app on Amazon PLUS: A list of 6 must-have free productivity apps that every Kindle Fire owner should install to have greater control over their Kindle Fire A list of 16 free productivity apps that most Kindle Fire owners will find useful since they provide a great deal of functionality Question: OK…But What Types Of Apps, Exactly, Does The Book Include? Answer: A dizzying variety… Game Apps Arcade and Board game apps Mind game apps: Card, logic, and word game apps Kids Apps Educational apps and Game apps for kids: Apps for toddlers, preschoolers, elementary schoolers, and high schoolers in the following categories: Art apps, Book apps, English apps, and Math apps Productivity Apps Home

    Whether you re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career. Topics include how to evaluate your own work, how to submit art, how to present work to the public, how to avoid distractions in the studio, and much more.