Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    Teaching, for the First Time in the History of the World, the True Philosophy upon which all Personal Success is Built.“You Can Do It if You Believe You Can!”THIS is a course on the fundamentals of Success.Success is very largely a matter of adjusting one’s self to the ever-varying and changing environments of life, in a spirit of harmony and poise.

    In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process:Quit TodayNo, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.Pay CashYou should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.Don't RetireYour work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.Die BrokeIt sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.

    Given the new normal, how do you plan for a future filled with prosperity, health, and happiness? As a companion to What Color Is Your Parachute?, the world’s best-selling career book, What Color Is Your Parachute? for Retirement offers both a holistic, big-picture look at these years as well as practical tools and exercises to help you build a life full of security, vitality, and community.This second edition contains updates throughout, including a section on Social Security, an in-depth exercise on values and how they inform your retirement map, and the one-of-a-kind resource for organizing the sea of information on finances and mental and physical health: the Retirement Well-Being Profile. More than a guide on where to live, how to stay active, or which investments to choose, What Color Is Your Parachute? for Retirement helps you develop a detailed picture of your ideal retirement, so that—whether you’re planning retirement or are there already—you can take a comprehensive approach to make the most of these vital years.From the Trade Paperback edition.

    What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property’s value and ensure it provides long-term returns. Real estate expert, Frank Gallinelli has added new, detailed investment case studies, while maintaining the essentials that have made his book a staple among serious investors. Learn how to measure critical aspects of real estate investments, including: Discounted Cash Flow Net Present Value Capitalization Rate Cash-on-Cash Return Net Operating Income Internal Rate of Return Profitability Index Return on Equity Whether you’re just beginning in real estate investing or you’re a seasoned professional, What Every Real Estate Investor Needs to Know About Cash Flow has what you need to make sure you take the smartest approach for your next investment using proven calculations.

    Adobe Photoshop CS6 Classroom in a Book

    Now, he faces his most important—and difficult—audience yet. Using clear language and vivid examples, Varoufakis offers a series of letters to his young daughter about the economy: how it operates, where it came from, how it benefits some while impoverishing others. Taking bankers and politicians to task, he explains the historical origins of inequality among and within nations, questions the pervasive notion that everything has its price, and shows why economic instability is a chronic risk. Finally, he discusses the inability of market-driven policies to address the rapidly declining health of the planet his daughter’s generation stands to inherit.Throughout, Varoufakis wears his expertise lightly. He writes as a parent whose aim is to instruct his daughter on the fundamental questions of our age—and through that knowledge, to equip her against the failures and obfuscations of our current system and point the way toward a more democratic alternative.

    Markets by Paddy Hirsch of NPR's "Marketplace" is economics explained, pure and simple, for the layperson who wouldn't know a "bond" from an "option," and who believes that a "future" is when we'll all have flying cars. Here is an illuminating, insightful, and wonderfully witty journey of discovery through the often confusing financial markets, offering clear, relatable explanations and definitions of the system's various instruments, yet less simplistically than the popular ...for Dummies series. Man Vs. Markets is a must-read handbook for everyday investors, serious students of finance and economics, and everyone who wants to understand what they're reading when they open their newspapers to the business section.

     And it can do the same for you. Go back to 1996 and eavesdrop on the tense 18-minute argument I unwittingly heard. An altercation between two friends. One living a dream. The other faking it. Listen in on the powerful conversation that changed the trajectory of my life and ultimately made me a millionaire— many times over. Delivered in a raw narrative form, step into my shoes as a depressed limousine driver and five-time failed entrepreneur. Witness the argument as I did, an argument that exposed wealth’s guiding first-principles. An transcendent story of sacrifice, immutable regret, and life-changing insight... a poignant tale relevant in an year, any economy, or any country. Discover the right questions and you’ll discover the right answers— answers that will set you free. Based on a true story.

    Now more than ever, The Thyroid Diet Revolution by Mary J. Shomon is an essential purchase for the millions of thyroid disease sufferers who struggle with weight problems.

    But that was before he discovered that there are billions of scholarship dollars out there for students with all types of interests, skills, and backgrounds. After winning enough college cash to cover virtually the entire cost of his dream school, he's written an indispensable guide that shows you how to stake your own scholarship claim.Now in this fully revised and updated edition, Ben distills his proven step-by-step game plan that positions you to win big money for college -- regardless of your age, GPA, financial situation, or family background. With humor and insight, he reveals insider secrets for successfully finding, applying for, and winning lucrative scholarship awards -- empowering you with the information, inspiration, and know-how to afford the college of your choice and realize your educational dreams.Special Note: As a valued reader of this book, you also receive access to the Coach's Locker Room at Ben Kaplan's ScholarshipCoach.com website. The Coach's Locker Room provides a wealth of bonus material, updates to information contained in How to Go to College Almost for Free, question and answer postings, and other helpful resources.

    Acclaimed information-security expert and author of Mastering Bitcoin, Andreas M. Antonopoulos examines and contextualizes the significance of bitcoin through a series of essays spanning the exhilarating maturation of this technology. Bitcoin, a technological breakthrough quietly introduced to the world in 2008, is transforming much more than finance. Bitcoin is disrupting antiquated industries to bring financial independence to billions worldwide. In this book, Andreas explains why bitcoin is a financial and technological evolution with potential far exceeding the label “digital currency.” Andreas goes beyond exploring the technical functioning of the bitcoin network by illuminating bitcoin’s philosophical, social, and historical implications. As the internet has essentially transformed how people around the world interact and has permanently impacted our lives in ways we never could have imagined, bitcoin -- the internet of money -- is fundamentally changing our approach to solving social, political, and economic problems through decentralized technology.

    But, let's be honest, you need the means to make it all happen.In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank.This is from a woman who, years before, could barely afford to buy toothpaste.In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business.She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of.Many of us are raised to believe it’s rude to talk about money.But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open...

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    For endurance athletes, the power-to-weight ratio is critical. After all, an extra 10 pounds demands more than 6 per cent more energy at a given pace. "Racing Weight" explores weight management as a means to better performance. Losing those last few pounds can seem impossible, but "Racing Weight" will help you hit your fastest numbers. Endurance sports coach and certified sports nutritionist Matt Fitzgerald offers a safe and healthy 5-step plan to help you get leaner and lighter for competition. By improving the quality of your diet, managing your appetite, and timing important nutrients, you can perform better - and look and feel great. After finding your ideal off-season and racing weights, you will learn how to improve diet quality; balance your intake of carbohydrate, protein, and fat; time meals and snacks; manage appetite; and train for lean body composition. Fitzgerald grounds his approach with practical examples of good nutrition, featuring personal food journals from elite athletes competing in six different sports and a selection of 21 recipes from professional triathlete and dietician Pip Taylor. "Racing Weight" is an essential guide to help endurance athletes make the subtle but important changes they need to start their next race at their optimal weight.