Book picks similar to
Library Marketing Basics by Mark Aaron Polger


nonfiction
professional-development
library-science
adult

Go for No! for Network Marketing


Richard Fenton - 2017
    This book takes a journey through core go for no philosophies and strategies important for network marketers and expands them into greater detail while applying Ray Higdon’s expertise on each. Topics include dealing with rejection in network marketing, selling in network marketing, and creating the right mindset to be successful in network marketing and many more. PLUS... 17 Inspiring Go for No! stories featuring today’s top leaders, experts, and earners in the profession. A ten-point plan to put the ideas into action immediately. Ray Higdon's Six Keys to network marketing success. Scroll up and grab a copy today!

The First-Time Parent's Guide to Potty Training: How to Ditch Diapers Fast (and for Good!)


Jazmine McCoy - 2020
    Here's everything you need to know to get your child out of diapers once and for all!The First-Time Parent's Guide to Potty Training features:- An easy, step-by-step, 3-day program for ditching diapers, including nap and nighttime training, day care strategies, and on-the-go potty training - Troubleshooting advice for accidents, backsliding, temper tantrums, and more - Guidance for your child if they're anxious, willful, or simply reluctantYou can potty train your child, and this book will guide you and cheer you on every step of the way.

The Secrets of Carriage H (Kindle Single)


Andrew Rosenheim - 2014
    It was the U.K.’s worst rail disaster in years. On the morning of October 5, 1999, two rush-hour commuter trains collided just outside London. Hundreds were feared dead. Though he was traveling in the front-most carriage, the novelist Andrew Rosenheim survived the crash. In “The Secrets of Carriage H,” Rosenheim recalls in heart-pounding detail the events of that day and opens up about the emotional rollercoaster that consumed him for months thereafter. Told with the rich textures of a novel and the bare heart of a memoir, “The Secrets of Carriage H” explores the unspoken consequences of survival and offers brutal, sometimes hilarious insight into the human condition. Andrew Rosenheim was born and raised in Chicago, but has lived in England for the last thirty-five years. He worked in publishing for many years at Oxford University Press and then as the Managing Director of Penguin Press. He is the author of seven novels, most recently Fear Itself and The Little Tokyo Informant. His writing has appeared in The Times, The New York Times, the Times Literary Supplement, and many other publications. Married, he lives with his wife and twin daughters near Oxford and is the editor of Kindle Singles in the U.K.Cover design by Evan Twohy.

Law Man: Memoir of a Jailhouse Lawyer


Shon Hopwood - 2017
    Those who knew him well would never have imagined that, as a young man, he’d be adrift with few prospects and plotting to rob a bank. But he did, committing five armed bank robberies before being apprehended. Serving ten years in federal prison, Shon feared his life was over. He wasn’t sure if he could survive a cell block, but he was determined to try. Hopwood pumped-up in the prison gym to defend himself and earned respect on the basketball court. He reconnected with the girl of his dreams from high school through letters and prison visits; and, crucially, he talked his way into a job in the prison law library. Hopwood slowly taught himself criminal law and began to help fellow inmates rather than himself. He wrote one petition to the Supreme Court, which was chosen to be heard from over 7,000 other petitions submitted by the greater legal community that year. The Justices voted 9-0 in favor of Hopwood’s petition when the case was finally heard. What might have been considered luck by some, was dispelled when a second petition from him was selected to be heard by the Supreme Court. He didn’t grasp it yet, but Shon’s legal work was the start of a new life. Shon works on policy reform, and he is a cofounder of PrisonProfessors.com. He strives to improve outcomes of America’s prison system, and he tells his amazing story in Law Man.

Guerrilla Marketing for the Home-Based Business


Jay Conrad Levinson - 1991
    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

The Homeschooling Handbook: How to Make Homeschooling Simple, Affordable, Fun, and Effective


Lorilee Lippincott - 2014
    What curriculum do I choose? What if we can’t afford all the books? How do I schedule our time? Will my children become socially awkward recluses? What if I screw up my kids’ education?! Lorilee Lippincott, a seasoned homeschooling mom, shows just how simple homeschooling can be. She and her husband taught their two kids in a one-bedroom apartment before picking up and moving the whole family to China. They’ve discovered that they don’t need rooms full of books, educational toys, and other teaching tools, nor do they need schedules packed full of extracurricular activities, field trips, and social events. Perhaps even more importantly, they don’t need to panic about making sure their kids turn out okay. It’s actually all pretty simple, she tells readers.But homeschooling well does require some planning and dedication, and a book like The Homeschooling Handbook to be your guide. Here you’ll find all your questions answered in Lippincott’s straightforward, warm, and witty style. Topics covered include:How to instill curiosity and a love of learningTypes of homeschoolingYour socialization fears assuagedHow to create simple schedules and stick to themTips for keeping costs downTeaching kids with disabilitiesThe benefits of play timeLegal requirementsHow to avoid burnoutAnd much more!Full of anecdotes, interviews with other homeschooling families, and wisdom, this is a must-have for any family considering the homeschooling life.

United Breaks Guitars: The Power of One Voice in the Age of Social Media


Dave Carroll - 2012
    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

Heart!: Fully Forming Your Professional Life as a Teacher and Leader Cultivate Mindfulness and Foster Productive, Heart-Centered Classrooms and Schools


Timothy D. Kanold - 2017
    The author writes in a conversational, humorous manner as he offers his own anecdotes and reflections to help readers uncover their professional impact and foster productive, heart-centered classrooms and schools.Part 1 addresses Happiness having passion, purpose, and a positive impact in education. In part 2, Engagements, readers explore the engagement teachers must have in their work to put forth the needed energy and effort. Part 3, Alliances, asks readers to be open to forming alliances with their fellow educators so they can collaborate effectively. Next, part 4, Risk Taking, demonstrates for readers why teachers should engage in vision-focused risk taking to create sustainable change in their schools. Finally, part 5, Thought, focuses on the knowledge capacity educators should have to fulfill the heart of the teaching profession.BenefitsExamine five unique HEART aspects of your professional life: Happiness, Engagement, Alliances, Risk, and Thought. Examine your distinctive heartprint as an educator and the magnified impact your professional life has on students and colleagues.Gain wisdom and inspirational insights for your work life from Dr. Kanold as well as dozens of thought leaders and researchers inside and outside of the educational profession. Take advantage of the opportunity to connect your professional life to each chapter and embed your personal and professional story into the book. Use the book as part of a professional group book study with your colleagues and friends at your school.Connect and reconnect to the emotion, passion, energy, growth, and collaborative intimacy expected when you choose to become part of the education profession. ContentsPart 1: Developing HEART H Is for HappinessPart 2: Developing HEART E Is for EngagementPart 3: Developing HEART A Is for AlliancesPart 4: Developing HEART R Is for RiskPart 5: Developing HEART T Is for ThoughtClean CSS files are essential for an optimized website. Free online tool by HTML Cleaner."

Angels, Guides, and Ghosts


Sylvia Browne - 2004
    With her trademark candor, she explains that you can communicate with your angels and guides, and that they’re here to help you along your journey. In addition, she covers topics from forgiveness to reincarnation, shares some of her personal experiences with these celestial beings, and provides helpful tips on effective prayer. Sylvia also imparts methods to protect yourself from a psychic attack and determine whether your loved ones are sending you messages from the Other Side. Then, using a healing meditation, she shows you how you can unite with your angels and spirit guides whenever you choose to do so. In closing, Sylvia uses her abilities to answer audience questions and shed light on what really happens when we leave this plane of existence

Why Are All the Good Teachers Crazy?


Frank Stepnowski - 2009
    With equal parts humanity, insanity, and profanity, Frank Stepnowski, a twenty year veteran of the academic wars, offers unique insight into a world everybody knows about but very few understand. "Step" as he was re-christened by his students, pulls no punches in the classroom, and takes no prisoners in his writing debut. The title, which comes from a line that the author heard many times throughout his career, is both a confession and a confirmation. "I wanted a book," he explains, "that would make people laugh out loud but also open their eyes to just how insane the teaching profession can get. With that in mind, the book is a riotous success, providing searing insight into the classroom and giving an iconoclastic voice to a profession that often goes unheard. Why Are All the Good teachers Crazy? is a wake up call for some, a rallying cry for others, and an invitation to laugh and learn for everyone.Based on actual events, the vivid imagery, colorful characters, and incendiary dialogue of this nuclear powered novel will take readers on a roller coaster ride that they will be talking about long after the ride is over.

The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships


Ken Burnett - 2006
    If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.

Black Belt Librarians: Every Librarian's Real World Guide to a Safer Workplace


Warren Graham - 2006
    

No More Reading for Junk: Best Practices for Motivating Readers


Barbara A Marinak - 2016
    Pez dispensers. Nerf balls. When we give students junk to reward reading, we are focusing their intention away from the act of reading and from their own independence as readers. Instead, we can create classrooms where reading is seen as its own reward. In this book, esteemed researcher Linda Gambrell provides a research-based context for cultivating children's intrinsic motivation to read and identifies three essential principles, the ARC of motivation:access: giving kids a wealth of reading materials and opportunities to discuss texts relevance: offering high interest, moderately challenging and authentic reading experiences choice: allowing students to self-select texts and reading activities What exactly do those principles look like in action? Reading specialist and researcher Barbara Marinak shares the strategies and techniques that make a difference for student readers' motivation, turning disengaged readers into passionate ones. Pizza and Pez dispensers are short lived, Linda and Barbara write, but confident and empowered readers are likely to remain motivated for life.

The One-Shot Library Instruction Survival Guide


Heidi E. Buchanan - 2014
    Authentic learning with student interaction may seem unattainable in only an hour. But it's not. The keys are communicating clearly with the course instructor, developing a realistic plan, and employing effective teaching strategies. With more than 30 years' combined experience in teaching information literacy, Buchanan and McDonough invite librarians to turn everyday challenges into instruction that is meaningful and relevant for students, supplying the knowledge and tools to make it happen.

Collection Development and Management for 21st Century Library Collections: An Introduction


Vicki L. Gregory - 2011
    This second edition is a refreshment of a standard title in the field"--