Who Ate My Cheese?: A Nauseating Treatise on Cheese and Its Comsumption


John W. Nichols - 2008
    Perhaps it even moved you. Now here's your chance for a fresh perspective, an opportunity to understand cheese from the bottom up.

The Filter Bubble: What the Internet is Hiding From You


Eli Pariser - 2011
    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

The Culture of Fear: Why Americans Are Afraid of the Wrong Things


Barry Glassner - 1999
    He exposes the people and organizations that manipulate our perceptions and profit from our anxieties: politicians who win elections by heightening concerns about crime and drug use even as both are declining; advocacy groups that raise money by exaggerating the prevalence of particular diseases; TV news-magazines that monger a new scare every week to garner ratings.

Amusing Ourselves to Death: Public Discourse in the Age of Show Business


Neil Postman - 1985
    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

Peace from Nervous Suffering


Claire Weekes - 1972
    Written in response to great demand from both the medical and psychological communities, as well as from her own devoted readers, Dr. Weekes’s revolutionary approach to treating nervous tension is sympathetic, medically sound, and quite possibly one of the most successful step-by-step guides to mental health available.

Reality is Broken: Why Games Make Us Better and How They Can Change the World


Jane McGonigal - 2010
    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

The Best Advice I Ever Got on Parenting: Incredible Insights from Well Known Moms & Dads


Jim Daly - 2012
    If they’d only known. This cleverly designed book published in conjunction with Focus on the Family shares heartwarming and vulnerable experiences from well-known moms and dads. Readers will love the upbeat, surprising, sometimes humorous stories of their toddlers, grade-schoolers, tweens and teens. All parents can relate.

Finding Peace for Your Heart: A Woman's Guide to Emotional Health


Stormie Omartian - 1991
    Join her on a personal journey as she walks you through issues such as recognizing that God is on your side and showing you how to live in obedience so that you can gain the wholeness you desire.

Invisible Influence: The Hidden Forces that Shape Behavior


Jonah Berger - 2016
    “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of HabitIf you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

The Art of War and other Laws of Power


Sun Tzu
    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

Old Age


Helen M. Luke - 1987
    By examining the work produced by writers at the end of their lives, it elucidates the difference between growing old and disintegrating.

Fast Food for the Soul


Barbara Berger - 2000
    Fast Food for the Soul   We are what we think. We can change our lives by changing our thoughts. Our thoughts and words are all-powerful. Through our thoughts and words, we create our lives.   In this simple yet important book, Barbara Berger shows you how to harness the power of the mind to create the life you want. She reminds us of what is available to us - from the power of release and saying no to focusing, blessing, and giving. And she offers fast, effective techniques for solving health problems, financial difficulties, and other life challenges. Give your soul a boost and your heart a pick-me-up - when you change your thinking, you will ultimately change your life.   Decide on the life you want, visualize it, affirm it, decree it, focus on it, believe it, have faith in it, and you will find yourself living this life much sooner and faster than you ever dreamed possible.

Social Skills: Top 10 Mistakes That Destroy Your Charisma… and How to Avoid Them


Stuart Killan - 2018
    The people walking past her stopped in their tracks and recognized that a star was in their midst.In an instant, fans engulfed Marilyn and it took some time for the photographer to protect her from the crowd.Marilyn knew that charisma is something you can turn on and off.And even if you’re making all the mistakes inside, the short simple guide will show you how to fix them. The #1 charisma myth everyone believes, and why it’s false Introverts can’t be charismatic – think again The real truth about charisma At a party someone - here’s what not to do when introducing them Charisma secrets from a 300 year old novel The Dale Carnegie method (taught to millions) to be instantly memorable 5 conversation tips you can use to talk to anyone So if you want to be someone with a “magnetic presence”Where people are actually excited to talk to you… Scroll up and hit “buy now with 1 click” to receive your book instantly

The Four-Dimensional Human: Ways of Being in the Digital World


Laurence Scott - 2015
    We are increasingly coaxed from the third-dimensional containment of our pre-digital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information and global connection.Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows and anxieties of a networked world? And how do we live in public, with these recoded private lives?Tackling ideas of time, space, isolation, silence and threat – how our modern-day anxieties manifest online – and moving from Hamlet to the ghosts of social media, from Seinfeld to the fall of Gaddafi, from Twitter art to Oedipus, The Four-Dimensional Human is a highly original and pioneering portrait of life in a digital landscape.

Success vs Joy


Geet Sethi - 2004
    These are personal experiences of Geet Sethi, a seven time world billiards champion. It's a book about his experiences sharing joy and what society views as success.It is both a philosophical journey outlining one man's self discovery and a road map highlighting themany emotional upheavals that exist off the path to a full, rewarding life. Of course, it's an inspirational book on Mind Control.