In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

    With the printed book, information and ideas could disseminate more widely and effectively than ever before—and in some cases, affect and redirect the sway of history. Today, nearly one million books are published each year. But is the era of the book as we know it—a codex of bound pages—coming to an end? And if it is, should we celebrate its demise and the creation of a democratic digital future, or mourn an irreplaceable loss? The digital age is revolutionizing the information landscape. Already, more books have been scanned and digitized than were housed in the great library in Alexandria, making available millions of texts for a curious reader at the click of a button, and electronic book sales are growing exponentially. Will this revolution in the delivery of information and entertainment make for more transparent and far-reaching dissemination or create a monopolistic stranglehold? In The Case for Books, Robert Darnton, an intellectual pioneer in the field of the history of the book and director of Harvard University's Library, offers an in-depth examination of the book from its earliest beginnings to its shifting role today in popular culture, commerce, and the academy. As an author, editorial advisor, and publishing entrepreneur, Darnton is a unique authority on the life and role of the book in society. This book is a wise work of scholarship—one that requires readers to carefully consider how the digital revolution will broadly affect the marketplace of ideas.

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

    But many people don’t know what words to use—or are afraid of saying or doing the wrong thing. This thoughtful, instructive guide, from empathy expert Dr. Kelsey Crowe and greeting card maverick Emily McDowell, blends well-researched, actionable advice with the no-nonsense humor and the signature illustration style of McDowell's immensely popular Empathy Cards, to help you feel confident in connecting with anyone experiencing grief, loss, illness, or any other difficult situation.Written in a how-to, relatable, we’ve-all-been-that-deer-in-the-headlights kind of way, There Is No Good Card for This isn’t a spiritual treatise on how to make you a better person or a scientific argument about why compassion matters. It is a helpful illustrated guide to effective compassion that takes you, step by step by step, past the paralysis of thinking about someone in a difficult time to actually doing something (or nothing) with good judgment instead of fear.There Is No Good Card for This features workbook exercises, sample dialogs, and real-life examples from Dr. Crowe’s research, including her popular "Empathy Bootcamps" that give people tools for building relationships when it really counts. Whether it’s a coworker whose mother has died, a neighbor whose husband has been in a car accident, or a friend who is seriously ill, There Is No Good Card for This teaches you how to be the best friend you can be to someone in need.

    Undaunted, librarians around the globe are thinking up astonishing ways of reaching those in reading need, whether by bike in Chicago, boat in Laos, or donkey in Colombia. Improbable Libraries showcases a wide range of unforgettable, never-before-seen images and interviews with librarians who are overcoming geographic, economic, and political difficulties to bring the written word to an eager audience. Alex Johnson charts the changing face of library architecture, as temporary pop-ups rub shoulders with monumental brick-and-mortar structures, and many libraries expand their mission to function as true community centers. To take just one example: the open-air Garden Library in Tel Aviv, located in a park near the city’s main bus station, supports asylum seekers and migrant workers with a stock of 3,500 volumes in sixteen different languages.   Beautifully illustrated with two hundred and fifty color photographs, Improbable Libraries offers a breathtaking tour of the places that bring us together and provide education, entertainment, culture, and so much more. From the rise of the egalitarian Little Free Library movement to the growth in luxury hotel libraries, the communal book revolution means you’ll never be far from the perfect next read.

    In Wicked Plants, Stewart takes on over two hundred of Mother Nature’s most appalling creations. It’s an A to Z of plants that kill, maim, intoxicate, and otherwise offend. You’ll learn which plants to avoid (like exploding shrubs), which plants make themselves exceedingly unwelcome (like the vine that ate the South), and which ones have been killing for centuries (like the weed that killed Abraham Lincoln's mother). Menacing botanical illustrations and splendidly ghastly drawings create a fascinating portrait of the evildoers that may be lurking in your own backyard. Drawing on history, medicine, science, and legend, this compendium of bloodcurdling botany will entertain, alarm, and enlighten even the most intrepid gardeners and nature lovers.

    Diane Ravitch—former assistant secretary of education and a leader in the drive to create a national curriculum—examines her career in education reform and repudiates positions that she once staunchly advocated. Drawing on over forty years of research and experience, Ravitch critiques today’s most popular ideas for restructuring schools, including privatization, standardized testing, punitive accountability, and the feckless multiplication of charter schools. She shows conclusively why the business model is not an appropriate way to improve schools. Using examples from major cities like New York, Philadelphia, Chicago, Denver, and San Diego, Ravitch makes the case that public education today is in peril. Ravitch includes clear prescriptions for improving America’s schools:*Leave decisions about schools to educators, not politicians or businessmen*Devise a truly national curriculum that sets out what children in every grade should be learning*Expect charter schools to educate the kids who need help the most, not to compete with public schools*Pay teachers a fair wage for their work, not “merit pay” based on deeply flawed and unreliable test scores*Encourage family involvement in education from an early ageThe Death and Life of the Great American School System is more than just an analysis of the state of play of the American education system. It is a must-read for any stakeholder in the future of American schooling.

    When these issues are coupled with the "fake news" industry that intentionally spreads false stories designed to go viral, educators are left facing a new and challenging landscape. This book will help them address these new realities. Fact vs. Fiction provides educators with tools and resources to help students discern fact from fiction in the information they access not only at school, but on the devices they carry in their pockets and backpacks.

    Would you take it? -Debbie Miller and Barbara MossWe know children learn to read by reading. Is independent reading valuable enough to use precious classroom minutes on? Yes, writes Debbie Miller and Barbara Moss, but only if that time is purposeful.DEAR and SSR aren't enough. Research shows that independent reading must be accompanied by intentional instruction and conferring. Debbie and Barbara clear a path for you to take informed action that makes a big difference, with:a rationale for independent reading that's worth finding the time for research evidence on its effectiveness and instructional best practices a framework with 10 teaching tactics for starting and sustaining success. When we set children loose day after day with no focus or support, it can lead to fake reading and disengagement, write Debbie and Barbara. It's our job to equip children with the tools they need when we're not there. Read No More Independent Reading Without Support and find out how.About the Not This, But That Series No More Independent Reading Without Support is part of the Not This, But That series, edited by Nell K. Duke and Ellin Oliver Keene. It helps teachers examine common, ineffective classroom practices and replace them with practices supported by research and professional wisdom. In each book a practicing educator and an education researcher identify an ineffective practice; summarize what the research suggests about why; and detail research-based, proven practices to replace it and improve student learning. Read a sample chapter from No More Independent Reading Without Support.

    In memoirs, essays and stories that are funny, moving, visionary or insightful, twenty-three famous writers celebrate these places where minds open and the world expands.Public libraries are lifelines, to practical information as well as to the imagination, but funding is under threat all over the country. This book is published in support of libraries, with all royalties going to The Reading Agency's library programmes.

    Your "smart but scattered" 4- to 13-year-old might also have trouble coping with disappointment or managing anger. Drs. Peg Dawson and Richard Guare have great news: there's a lot you can do to help. The latest research in child development shows that many kids who have the brain and heart to succeed lack or lag behind in crucial "executive skills"--the fundamental habits of mind required for getting organized, staying focused, and controlling impulses and emotions. Learn easy-to-follow steps to identify your child's strengths and weaknesses, use activities and techniques proven to boost specific skills, and problem-solve daily routines. Helpful worksheets and forms can be downloaded and printed in a convenient 8 1/2" x 11" size. Small changes can add up to big improvements--this empowering book shows how. See also the authors' Smart but Scattered Teens and their self-help guide for adults. Plus, an academic planner for middle and high school students and related titles for professionals.

    The book begins with a historical overview of libraries and their transformation as information and technology hubs within their communities. It also covers the various specializations within the field emphasizing the exciting yet complex roles and opportunities for information professionals. With that foundation in place, it presents how libraries serve different kinds of communities, highlighting the unique needs of users across all ages and how libraries fulfill those needs through a variety of services, and addresses key issues facing information organizations as they meet user needs in the Digital Age. The book then concludes with career management strategies to guide library and information science professionals in building not only vibrant careers but vibrant information organizations for the future as well.

    He ponders the doomed library of Alexandria and personal libraries of Charles Dickens, Jorge Luis Borges, and others. He recounts stories of people who have struggled against tyranny to preserve freedom of thought—the Polish librarian who smuggled books to safety as the Nazis began their destruction of Jewish libraries; the Afghani bookseller who kept his store open through decades of unrest. Oral “memory libraries” kept alive by prisoners, libraries of banned books, the imaginary library of Count Dracula, a library of books never written.

    When done right, though, PBL and Inquiry are challenging, inspiring and fun for students. Best of all, when project-based learning is done right, it actually makes the teacher's job easier.Now, you can demystify project-based learningAs questions and mysteries around PBL and inquiry continue to swirl, experienced classroom teachers and school administrators Ross Cooper and Erin Murphy have written a book that will empower those intimidated by PBL to cry, "I can do this!" while at the same time providing added value for those who are already familiar with the process. Hacking Project Based Learning demystifies what PBL is all about with 10 hacks that construct a simple path that educators and students can easily follow to achieve success.Hacking Project Based Learning provides a simple blueprint for PBL that helps you: Establish a culture of inquiry and creativity in your classroom Teach the kind of collaboration skills that harness dissonance Turn High Impact Takeaways (HITs) into a project based plan Create Umbrella questions that drive the project Build a Progress Assessment Tool (PAT) that helps students inform and assess their learning Use formative assessment throughout the entire PBL experience Seamlessly integrate direct instruction to enhances the process, rather than interfere with it Practice the patience that inspires a productive struggle, which leads to better understandingTeach and embrace reflection during and at the end of the project Publish work the right way, so all stakeholders can see it Experts rave about Hacking Project Based Learning"HACKING PROJECT BASED LEARNING is a classroom essential. Its ten simple "hacks" will guide you through the process of setting up a learning environment in which students will thrive from start to finish."-Daniel H. Pink, New York Times Bestselling author of DRIVE"Ross Cooper and Erin Murphy have researched PBL from every angle and offer practical steps to make the PBL experience highly beneficial to students because they are practitioners who use it. This book is a very important "How-to" for every teacher and leader who is interested in PBL. -Peter DeWitt, author/consultant, Finding Common Ground blog (Education Week)"The challenge for educators with project and inquiry based learning is finding the time and having the knowledge to implement effectively. Cooper and Murphy provide a much-needed resource that addresses both of these pain points in a concise, clear manner.-Eric Sheninger, Senior Fellow, International Center for Leadership in EducationAre you ready for an amazing productive struggle in your classroom?Start Hacking Project Based Learning today.