Mastering Simple Facebook Ads For Authors: Find Readers and Build Your Mailing List


Mark J. Dawson - 2017
    In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

The Facebook Effect: The Inside Story of the Company That is Connecting the World


David Kirkpatrick - 2010
    It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Property Of Folsom Wolf


Don Lasseter - 1995
    Louis housewife who abandoned her family and became the sex-slave of ex-Folsom Prison convict Greg Marlow, known to his fellow inmates as "Folsom Wolf". Together, the pair went on a cross-country spree of sex, torture and murder that ended with their convictions and death sentences.

Leadership is Hell: How to Manage Well - And Escape with your Soul


Rob Asghar - 2014
    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.

The Inheritors: Stories of Enduring Success and Innovation


Sonu Bhasin - 2017
    The book focuses on culture, family politics, ego battles, business rivalries and a lot more. And then, of course, there are the inheritors themselves-some take the businesses to even greater heights while others lead them to doom.

A Practical Way to Get Rich . . . and Die Trying: A Memoir about Risking It All


John Roa - 2020
    His account of his rise from a self-described below-average student, to becoming a poster boy for the ambitious, successful young entrepreneur, to nearly destroying himself in the process is the subject of A Practical Way to Get Rich . . . and Die Trying. Roa's twenty-year-long journey from being dead-broke to wealth he never imagined is an absurd and often comical story of talent, luck, risk, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption. Roa's intention for his memoir is not to present a glamorous rags-to-riches saga, but, instead, to serve as a cautionary tale of the toll that entrepreneurship can take on ambitious young people unprepared for the physical and mental costs that "making it" can take. Those pitfalls eventually took their toll on Roa, who, in the face of round-the-clock pressure and risk taking, ultimately suffered a psychotic breakdown from which he almost didn't walk away. As he healed in the aftermath, he began to question the ethos that had brought him to that dark place, and he learned from other entrepreneurs that they, too, had experienced similar debilitating issues that they felt unable to admit, let alone discuss.A Practical Way to Get Rich . . . and Die Trying is a compelling memoir and the foundation for a campaign of honesty and vulnerability in an industry that currently allows neither. Roa aims to be the bridge to helping young leaders confront the mental health issues and abuse that too often accompany the tech startup that so many have embraced as their salvation for their future.

It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century


Dan Provost - 2012
    We have launched two successful Kickstarter projects, in turn paving the way for a new era of independent hardware manufacturing, and recently entered the software world with our first iPhone app. We have learned a lot in a short period of time, and wanted to share this information with the world. So we wrote a book. This book was written to offer guidance and inspiration for those charting a similar path, and covers topics such as running a small business, creating hardware products independently, launching a Kickstarter project, and tips for promoting your products. Everything is told through the lens of our own experience.It Will Be Exhilarating is a short read that will provide the needed kick to start making stuff. There isn't a better time than now.“There is no recipe for passion, no 5-step guide to making your idea real, but there is good, solid advice, and this book is filled with it.” – Clay Shirky, author, Here Comes Everybody“It Will Be Exhilarating is both fun and informative. I was shocked at how transparent and thorough Studio Neat are at sharing the details of their journey. Moreover, the book reads quick so you can get back to building your next great idea, but now with a bit of extra inspiration and insight.” – Shawn Blanc, shawnblanc.net"Dan and Tom had a wild ride through the early days of this alternative to make stuff by finding an interested audience that funds the costs of bringing a dream to fruition. This book tells those lessons learned from two successive and successful Kickstarter projects and the first two years of bootstrapping their company. Studio Neat has a practical roadmap for taking something you love and potentially making it your livelihood." – Glenn Fleishman, a freelance technology reporter who contributes to The Economist, Macworld, and BoingBoing“Tom and Dan have created a hitchhikers guide to the black art that is successfully funding a Kickstarter project.” – Ben Brooks, brooksreview.net

Boganaire: The Rise and Fall of Nathan Tinkler


Paddy Manning - 2013
    He had gambled and won, but his volatility and reluctance to pay his debts were making him enemies. He lived the high life as only a young man would, buying luxury homes, private jets, sports cars and football teams, and splurging massively to build a horseracing empire.But Tinkler’s dreams had extended beyond even his resources, and his business model worked only in a rising market. When coal prices slumped in 2012, Tinkler had no cash flow to service his massive borrowings and no allies to help him recover. Within months he was trying desperately to stave off his creditors, large and small, and fighting to save his businesses and his fortune.In this impressive biography, leading business writer Paddy Manning tells the story of Tinkler’s meteoric rise to wealth, and captures the drama of his equally rapid downfall.‘Some might see it as a handbook on how to go from broke to billionaire in a matter of years … Others might see it as a morality tale about the canker at the heart of the consumerist, aspirational politics peddled by our leaders for the past few decades.’ —Sydney Morning Herald‘Paddy Manning’s Boganaire: The Rise and Fall of Nathan Tinkler is a rollicking tale, which works on our sense of schadenfreude.’ —Chloe Hooper, the Monthly‘Boganaire is much more than a book for readers of business literature. It provides an insight into a bigger and more important subject than Nathan Tinkler: it shows how the easy prosperity from resource riches might be changing our culture and values for the worse.’ — the Australian‘The richly detailed book lays Tinkler’s life bare, from his early days working in Newcastle’s coal mines through to his triumphant deals with Macarthur Coal and Whitehaven, and his spectacular fall from grace.’ —BRWPaddy Manning is one of Australia’s most respected journalists, with fifteen years’ experience including a decade on the business desks of the Sydney Morning Herald, the Australian Financial Review and the Australian – a period in which he was highly commended in the business category of the Walkley Awards and was a three-time category winner in the prestigious Citigroup Journalism Awards for Excellence. His first book, What the Frack: everything you need to know about coal seam gas, was published in 2012.

Crazy Stupid Money (Kindle Single)


Rachel Shukert - 2015
    On social media and beyond, we dish on all aspects of our personal lives: our relationships, our children, our sex lives, our health. But there's one thing that no one ever mentions-- our money. How much do we actually have? Who makes it? And how does that make us feel about ourselves? These are the uncomfortable questions that Rachel Shukert managed to avoid for years, buffered from the gnawing anxiety of her patched-together freelance living by the comfortable salary of her loving and successful husband. But when a sudden change in circumstances forced her to step up and start supporting her family for the first time, she had to face the depth of her phobias about money for the first time, and truth about the damage they had caused to her relationship. It wasn't pretty. Plates were thrown. Police were called. Accountants were vomited on -- or at least, near. And a marriage was pushed to the breaking point by the curious power that money -- or the lack of it -- has in our lives. Hilarious, painful, and searingly honest, CRAZY STUPID MONEY tells the hard truth about all the things that married people (not to mention not-quite-successful creative freelancers) never talk about but desperately wish someone would. The story of how one couple broke themselves down and struggled to come back together again, it's an unflinching look at what we talk about when we DON'T talk about money -- and how alone it makes us feel.RACHEL SHUKERT is a television writer living in Los Angeles. She is the author of five books, including the memoir EVERYTHING IS GOING TO BE GREAT and the Kindle Single LET ME BE YOUR STAR. You can follow her on Twitter At @RachelShukertCover Design by Adil Dara

Startup Weekend


Marc Nager - 2011
    Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results.The principles described in each chapter will give any business idea a greater chance for success.Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.

Failing to Succeed: The Story of India’s First E-Commerce Company


K. Vaitheeswaran - 2017
    Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India’s start-up ecosystem.A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

Travel, Sex, & Train Wrecks


Julie Morey - 2012
    When alcoholism destroyed her marriage she decided to spend seven months in exotic South East Asia doing everything she shouldn’t.With only her backpack and a broken heart, Julie found herself dancing all night at Thailand’s famous Full Moon Party, crashing her scooter, eating happy pizza, kissing gorgeous men with accents, hitchhiking, breaking into national monuments, and couch surfing all over India, Sri Lanka, and Thailand. A 10 day silent meditation retreat finally connected Julie with the deep inner reserves that allowed her to grieve and break with her past. She realized that even if her life is a train wreck all she has to do is face in the right direction and keep walking. Brave, brutally honest, sexy, and laugh-out-loud funny, Travel, Sex, and Train Wrecks is the story of one young woman’s first steps towards living, loving, and praying on her own terms.

Believing God


Beth Moore - 1995
    Is it really working? God’s intention all along has been for the believer’s life to work. From divine perspective toward terrestrial turf, God meant for his children to succeed. . .Are our Christian lives successful? Are they achieving and experiencing what Scripture said they would? In a recent sermon my son-in-law preached, Curt told us the only way we were going to impact the world and the next generation is to prove that our faith in Christ is real and that it works. For countless Christians I’m convinced it’s real. My concern is whether or not we have the fruit to suggest it works.”—Beth Moore; Believing God

How to Make, Market and Sell Ebooks All for Free


Jason Matthews - 2010
    Save time, money, energy and sell ebooks. Discover the best ways to: Maximize Social Media and Online Platform. Create a Professional Blog Site. Design Ebook Covers. Format and Upload for Amazon, Smashwords, Barnes & Noble, Apple and other Retailers. Convert Documents to any Format (epub, mobi, pdf and more). Create a Professional Website. Rise with SEO (search engine optimization) in Google-Bing rankings. Sell ebooks with PayPal from your own Sites on Autopilot. Make Paperbacks. Use PR (public relations) to Drive Traffic to You. and much more. Plus you can do all these things for free! Packed with valuable information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for what you need to succeed.

Startup Opportunities: Know When to Quit Your Day Job


Sean Wise - 2015
    Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to ten. Even fewer still go on to become a global success stories.This book is a practical guide to evaluating your business idea and a must-read for all aspiring entrepreneurs.You’ll learn:-that if your new venture doesn’t follow the 10x Rule, you should not quit your day job and why-how early customer development can transform a good idea into a great opportunity-which opportunities are worth selling everything forBrad Feld and Dr. Sean Wise have been assessing startup opportunities for more than two decades. They have witnessed more than 30,000 pitches and participated in more than 500 startup launches. Now two of North America’s leading minds in venture capital share how they determine which startups will succeed and which will fail.This book is indispensable for anybody who has ever thought about starting a business or fumbled their way through giving advice about starting a business.