It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Originally paired with a major PBS miniseries, this book presents a stimulating and comprehensive record of spoken and written English—from its Anglo-Saxon origins some two thousand years ago to the present day, when English is the dominant language of commerce and culture with more than one billion English speakers around the world. From Cockney, Scouse, and Scots to Gulla, Singlish, Franglais, and the latest African American slang, this sweeping history of the English language is the essential introduction for anyone who wants to know more about our common tongue.

    By following these suggestions, which are organized around four strands - meaning-focused input, meaning-focused output, language-focused learning, and fluency development - teachers will be able to design and present a balanced program for their students.Teaching ESL/EFL Reading and Writing, and its companion text, Teaching ESL/EFL Listening and Speaking, are similar in format and the kinds of topics covered, but do not need to be used together. Drawing on research and theory in applied linguistics, their focus is strongly hands-on, featuringeasily applied principles,a large number of useful teaching techniques, andguidelines for testing and monitoring,All Certificate, Diploma, Masters and Doctoral courses for teachers of English as a second or foreign language include a teaching methods component. The texts are designed for and have been field tested in such programs.

    Users will be inspired by the breadth and sweep of Meyerhoff's treatment.' William Labov, University of Pennsylvania, USA'Miriam Meyerhoff s entertaining volume revels in the diversity that is the cornerstone of sociolinguistics she takes us to every continent to provide contemporary, refreshing and engaging examples of the key concepts of the discipline, and does so in a well-paced and readable style. The book is authoritative yet open-minded, innovative yet touches all the bases that need to be touched. Most of all, it embodies a passion for sociolinguistics that I hope many readers will embrace.' David Britain, University of Essex, UKThis key text provides a solid, up-to-date appreciation of the interdisciplinary nature of the field. It covers foundation issues, recent advances and current debates presenting familiar or classic data in new ways, and supplementing the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity.Individual chapters cover:social dialects and individual style language attitudes politeness multilingualism and language choice real time and apparent time change in language social class, social networks and communities of practice gender language and dialect contact.Each chapter includes exercises that enable readers to engage critically with the text, break out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics."

    It is at once the voicing of her exacting standards for herself and those she teaches, and an explanation of the means to the end. For those unable to avail themselves of her personal tutelage, her book is the best substitute." --Publishers Weekly "Uta Hagen's Respect for Acting is not only pitched on a high artistic level but it is full of homely, practical information by a superb craftswoman. crafts-woman. An illuminating discussion of the standards and techniques of enlightened stage acting." --Brooks Atkinson"Hagen adds to the large corpus of titles on acting with vivid dicta drawn from experience, skill, and a sense of personal and professional worth. Her principal asset in this treatment is her truly significant imagination. Her 'object exercises' display a wealth of detail with which to stimulate the student preparing a scene for presentation." --Library Journal"Respect for Acting is a simple, lucid and sympathetic statement of actors' problems in the theatre and basic tenets for their training wrought from the personal experience of a fine actress and teacher of acting." --Harold Clurman"Uta Hagen's Respect for Acting...is a relatively small book. But within it Miss Hagen tells the young actor about as much as can be conveyed in print of his craft." --Los Angeles Times"Uta Hagen is our greatest living actor; she is, moreover, interested and mystified by the presence of talent and its workings; her third gift is a passion to communicate the mysteries of the craft to which she has given her life. There are almost no American actors uninfluenced by her." --Fritz Weaver"This is a textbook for aspiring actors, but working thespians can profit much by it. Anyone with just a casual interest in the theater should also enjoy its behind-the-scenes flavor. Respect for Acting is certainly a special book, perhaps for a limited readership, but of its "How-To" kind I'd give it four curtain calls, and two hollers of "Author, Author --King Features Syndicate

    Jonathan Culler, an extremely lucid commentator and much admired in the field of literary theory, offers discerning insights into such theories as the nature of language and meaning, and whether literature is a form of self-expression or a method of appeal to an audience. Concise yet thorough, Literary Theory also outlines the ideas behind a number of different schools: deconstruction, semiotics, postcolonial theory, and structuralism, among others. From topics such as literature and social identity to poetry, poetics, and rhetoric, Literary Theory: A Very Short Introduction is a welcome guide for anyone interested in the importance of literature and the debates surrounding it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the author covers all of HTML and offers essential coverage of HTML5 and CSS techniques.

    This comprehensive introduction to the nature and variety of religious phenomena, belief, and practice: 1) explores the issues in the study of religion, 2) examines the universal forms of religious experience, 3) offers a cross-cultural study of a broad range of classic types of religious belief and practice in terms of the seven basic concepts of a religious world view, and 4) surveys the challenges faced by religions today.

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    What is good English, and why do we need it? The Queen's English shows how the English language, used properly, has great power to instruct, move and entertain people, but used incorrectly, can lead to a lack of clarity and confusion. This book informs in a light-hearted way, reminding readers how to use the basics of grammar, punctuation and spelling, as well as further teaching them new tips and tricks of style, rhetoric, vocabulary and the use of foreign phrases, to give their writing and speech a stylish and impressive flair. The book also shows the perils of using language incorrectly, offering extremely (if unintentionally) humorous examples of where bad English can cause one thing to mean something entirely different! Authoritative yet entertaining, and illustrated with pithy drawings, this is the ideal book for anyone who strives for clear, stylish and accurate communication.

    Updated web links and expanded appendices provide cutting edge information on action research along with new case studies and examples.

    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

    We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

    There is also a complete Language Information section, plus numerous color photographs illustrating life in the Roman world. The Course has now been fully revised and updated in the light of feedback from user schools, and includes the very best in new research. The Fourth Edition continues to offer teachers and students alike a stimulating, reading-based approach to the study of Latin.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.