The Great Depression was one of the most trying eras in American history. All aspects of the United States were affected. After the stock market crash of 1929, the nation was thrust into a decade of turmoil and change—in government, the economy, and culture. Many of the changes brought about by the Great Depression remain today. Inside you will read about... ✓ Causes of the Great Depression ✓ The Depression and the Hoover Administration ✓ The Election of 1932 and the Rise of Franklin Roosevelt ✓ The Depression and American Culture ✓ Setbacks and Detractors ✓ Last Steps Toward Recovery—and War And much more!

    By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

    Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

    And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns." It's the story of how Walton parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, he never lost the common touch. Here Walton tells his extraordinary story in his own inimitable words. Genuinely modest, but always sure of his ambitions and achievements, Walton shares his thinking in a candid, straight-from-the-shoulder style."Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease."

    From his first days on the island he came to know and love fishing and the sea. For the next twelve years the famed author called the island his home. His years in Key West became the most crucial and prolific years of his life. During that period he wrote Death in the Afternoon, Green Hills of Africa, numerous important short stories, To Have and Have Not, and began For Whom the Bell Tolls. He also created and became his own living legend, self-consciously constructing the swaggering image known to the world as Papa.In the early 1970s journalist James McLendon seized the opportunity to interview Ernest Hemingway’s Key West friends who remained alive. A Key West resident himself, McLendon wrote this book by combining his knowledge of the island with his conversations and with the extensive Hemingway-related material held by the Monroe County Public Library. McLendon recreates the slow-paced, sub-tropical setting, the island’s Depression years, and the people and places that infused and inspired Hemingway. These were the years that saw his love affair with Martha Gellhorn and the crumbling of his marriage to Pauline Pfeiffer. Beyond letters and legal documents, too little of the Hemingway era in Key West is found in biographical studies. Because this book was first published in 1974, much of what exists in those studies today is derived from this manuscript. This book gives us a penetrating look at the significance of the Key West era in Hemingway’s career. James McLendon was a columnist for the Key West Citizen, a creative writing instructor and a freelance writer. His dispatches and articles appeared in various U.S. newspapers and magazines, including UPI wire services, the Christian Science Monitor and Writers Digest.

    Billions in sales. But, unlike Tesco or BP, few have heard of it. The Cartel is Britain’s biggest drugs organisation, a shadowy network stretching from the freezing, fog-banks of the Mersey to the glittering marinas of Marbella, from the coffee shops of Amsterdam to the trading floors of Canary Wharf. Run by godfathers as rich as Branson but kept in line by a new generation of teenage killers. Here is the inside story.

    Rare book

    Charting the controversy that has always dogged the publication — from its flirtation with fascism in the 1930s to its fractious relationship with celebrities today, Addison explains how the divisive paper has shaped British journalism and, indeed, Britain itself.With colorful portraits of rambunctious life behind the masthead (discover why one corridor is dubbed "scary" by staffers), Mail Men includes fascinating biographical details of key figures in the history of the paper — including idiosyncratic boss Paul Dacre, unrivaled moral arbiter for Middle England and the highest paid newspaper editor in the U.K.Drawing on interviews with over 100 of the paper’s journalists, past and present — as well as fans, victims, and critics — this is the uncut story of the Mail Men who created and ran the paper, and the underlings who were expected to give their lives to this peculiarly British institution.

    What he’s found is that the secret ingredient for getting into the winner’s circle is simply the discipline of methodical preparation: that old-school, step-by-step way of having all your ducks in a row, whether you are an executive getting ready to do a deal or make a speech; a pitcher studying the traits of opposing hitters and keeping a meticulous notebook of their strengths and weaknesses; an international trade negotiator who knows all about the issues and the people on the other side before sitting down at the table; or a surgeon who rehearses like a classical musician.Deep down, you know you should do it. But how often do you wing it and fly by the seat of your pants because “Gosh, I don’t have time . . . I’ve done this before . . . I know what I’m doing”? It is obvious that you have to get ready for whatever game you’re playing, but all too frequently methodical preparation is the missing ingredient in today’s world of instant analysis, easy access to information, and glibness that sounds good at first but is unconnected with the reality at hand. In Dare to Prepare, successful people such as wine guru Robert Parker, investment legend Bill Miller, pianist Leon Fleisher, Goldman Sachs partner Lisa Fontenelli, broadcaster Bob Costas, firefighter Ann Marie Tierney, New York Mets manager Willie Randolph, and many others share the way they apply discipline in preparing for career-changing games, deals, meetings, and interviews. Cal Ripken Jr. played thousands of games in the major leagues but prepared for each like it was his first. NPR host Liane Hansen has interviewed countless people but approaches each interview with the same meticulous research time and time again.Make sure there are no slips “twixt cup and lip” as you get ready for your next personal or professional challenge by daring to prepare.

    . . colorful descriptions make this a fun read." -Los Angeles Times "One of the best sports books of the year." -Booklist Ken Baker wanted nothing more than to play ice hockey with the pros-until a brain tumor cut his dreams short while in college. After surgery and several years of rehab, Baker, who in high school was a top prospect for the U.S. Olympic team, put his successful journalism career on hold to attempt the seemingly impossible: a comeback. He moved away from his family to become the third-string goalie for the Bakersfield Condors, an AA-level minor-league team in the dusty oil town of Bakersfield, California. At the age of thirty-one, Baker became the oldest rookie in all of pro-hockey, facing 100-m.p.h. slap shots and long bus rides, hostile fans and cheap motel rooms, body bruises, and battle-worn teammates. From his visit to an NHL training camp to his first nerve-rattled minutes as a pro, Baker joins the rookies who still dream of making it to the Show, the veterans long past their prime, and the obsessive fans who keep them going. When the season is over, Baker's pro-hockey adventure ends up teaching him nearly everything he will ever need to know about life.

    Now, blasting other business guides out of the water, Marcinko draws on his remarkable experience as a Navy commando and creator of the legendary SEAL TEAM SIX to apply his Ten Commandments of Special Warfare to the challenges of business and everyday life. A sampling: I will always lead you from the front, not the rear.I shall punish thy bodies because the more thou sweetest in training, the less thou bleedest in combat.Verily, thou art not paid for thy methods, but for thy results, by which meaneth thou shalt kill shine enemy by any means available before he killeth you.Using his own war stories, plus case studies of Fortune 500 companies and smaller businesses, Marcinko now clarifies the simple-- but profound-- leadership principles that have made him an extraordinary success, both in and out of the military.

    Traveling from the '60s to the '90s, it showcases the cheapest, the tackiest, and the mechanically inept, including cars made by companies like Porsche and BMW that put them to shame. There's also the blobby Merkur Scorpio, the ungainly Rolls-Royce Camargue, the squarish Maserati Biturbo, and the (ironically) flammable Renault Fuego. Each photo spread is accompanied by a short, hilarious critique by Richard Porter, a crap car expert, who sees straight through all the pimped-out bodywork to the true lemon that lies underneath.Crap Cars is the perfect gift for anyone who loves cars or the casualties of bad taste, or for that special someone who misses their own beloved, long-gone piece of crap.

    HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

    He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators.Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance?Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.

    The story of Silver City Millie, as she referred to herself, is the story of one woman's personal tragedies and triumphs as an orphan, a Harvey Girl waitress on the Santa Fe railroad, a prostitute with innumerable paramours, and a highly successful bordello businesswoman. Millie broke the mould in so many ways, and yet her life's story of survival was not unlike that of thousands of women who went West only to find that their most valuable assets were their physical beauty and their personality. Petite at five feet tall with piercing blue eyes, Millie captured men's attention by her very essence and her unmistakable joie de vivre. Born to Italian immigrant parents near Kansas City, she and her sister were orphaned early and separated from each other. Millie learned hard lessons on the streets, but she never gave up and she vowed to protect and support her ailing older sister. Caught in a domestic squabble in her foster home, Millie wound up in juvenile court with Harry Truman as her judge. This would be only the first of many brushes in her life with prominent politicians. West to a Catholic home in Deming, New Mexico, Millie moved with her. Expenses ran high and after a brief stint waiting tables as a Harvey Girl, Millie found that her meagre tips could easily be augmented by turning tricks. Thus, out of financial need and devotion to her sister, Mildred Cusey turned to a life of prostitution and a career at which she soon excelled and became both rich and famous.