Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."--Jason Alba, CEO, JibberJobber.com; author, "I'm on LinkedIn--Now What ""Recruiters: read this book! You're going to need it. When people start following the advice in "Guerrilla Marketing for Job Hunters 2.0," you're going to be looking for a job."--Shelly Harrison, founder and CEO, Launch Pad"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."--Dave Opton, founder and CEO, ExecuNet.com"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience--in a cost-effective fashion."--Sam Zales, President, Zoom Information Inc."Don't get lost on the battlefield, win the war. "Guerrilla Marketing for Job Hunters 2.0" will give you the ammunition to get noticed."--Donato Diorio, CEO, Broadlook Technologies"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."--Gautam Godhwani, CEO, SimplyHired.com"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."--Steven Rothberg, founder, CollegeRecruiter.com"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."--Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."--Peter Clayton, CEO, Total Picture RadioP.S.--We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

    . . Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, "Wonderful things happen when people talk face-to- face. His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation--and get results.An indispensable tool for executive success. -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International StudiesGranville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people. -- Michael Koffler, Chairman, Young President's OrganizationThe beauty of Granville Toogood's method is how simple it is to implement. -- Scudder Fowler, CEO, The Liminal GroupGranville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations. -- Sean Geehan, President, The Geehan GroupMakes the capable business person more capable, more successful, and definitely more confident. -- Martha StewartCorporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.Using his proven step-by-step system, you can:Position yourself as a leader in your industry.Command any venue and compel any audience.Use the 8-second rule to make a strong first impression.Speak with the confidence of a CEO.Outperform in any presentation.Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.

    Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

    Perhaps it even moved you. Now here's your chance for a fresh perspective, an opportunity to understand cheese from the bottom up.

    The Capital Group is one of the world's largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for the first time, takes you inside one of the most elite and private investment firms out there?the Capital Group Companies?a value investment firm par excellence. It digs deeps to reveal the corporate culture and long-term investment strategies that have made Capital the one organization where most investment professionals would like to work and would most recommend as long-term investment managers for their family and friends.

    Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it. In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including what if, multicultural analysis, and the disruption bank. He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department. Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity. Praise for Disruption Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking. -Aldo Papone Senior Advisor, American Express Company Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers. -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there. -Richard Branson Founder and Chairman of Virgin Group of Companies. I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read. -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News. I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different. -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd. Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet. -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV. -Bill Roedy CEO, MTV International

    By then, she had been the close companion and lover of the writer and philosopher, Voltaire, for thirteen years. For her time - and by today's standards - she was a woman of exceptional talents, abilities, and qualities. Tutored in maths, sciences, and the arts from a young age, she pursued these passions as an adult. At her château at Cirey, near Lorraine, she shared a deep love and passion with Voltaire, as well as a taste for the arts and sciences. Together, they conducted experiments in science and optics, and both submitted essays on the nature of fire to a competition held by the French Royal Academy of Sciences. Neither won a prize but both essays were subsequently published. She was just as fascinated by the complexity of human emotions, and in these reflections on happiness she applies her incisive, analytical mind to such passions as sexual desire, the pursuit of glory, and ambition. She has many interesting and insightful things to say. However, she is no detached or aloof intellectual but writes openly from her own experiences, sharing with us her joys, pleasures and miseries. Her human weaknesses are revealed for all to see, making her all the more endearing and sympathetic. Although not written for publication but as private musings, this essay seems, nevertheless, intended for would-be readers. She alludes frequently to those who are younger and less experienced, and who might 'save time' by listening to what she has to say. She is less than positive about what the future might hold for her, or any woman, after forty, speaking of study as compensation rather than the great voyage of discovery that she, herself, had known. She writes in a state of dejection, having no inkling that within two years she would have a passionate affair with the poet, Saint-Lambert, twelve years her junior, and that she would give birth to his child. This great passion was to be her last as, already in poor health, she would die within weeks of the birth, the child out-living her by a year and a half. In her final year, while pregnant, she completed her greatest work, a translation from Latin into French of Isaac Newton's Principia Mathematica, complete with her commentary and a few hypotheses of her own about light, inspired by Newton's great work and subsequently validated. Her translation of Newton's work was published within ten years of her death and remains, today, the standard French translation. Though writing during the French Enlightenment, and clearly influenced by such near-contemporaries as the English philosopher, John Locke, she has much to say about happiness and its attainment to interest the modern reader, of whatever age, sex, or culture. Some, of course, will be shocked by her unashamed commendation of sensual pleasures, always tempered by her rationality and her emphasis on maximizing the sum total of human happiness. She was fully aware that the rules by which women, in French and other societies, are expected to live are not the same as those applied to men. Some of her advice is thus directed specifically at women. Whether or not this advice to women remains valid and helpful today is for the individual reader to decide.

    

    The secret to stronger relationships isn't to become more charming or funny or to solve the world's problems or to just try harder. All you have to do is listen. It's that simple. Yet our noisy culture hasn't equipped us to do this. With warmth and a touch of humor, personal coach and expert communicator Becky Harling shares simple, practical listening tools that will help you become a person others are drawn to and want to spend time with, as well as how to: - be fully present- offer understanding instead of advice- ask great questions- create a sense of safety and trust- manage your body language- and more!When you learn to listen well, your marriage will grow stronger, your parenting will flourish, your friendships will thrive, and your influence at work will increase. You will be amazed at how one simple act can transform the hearts of others--as well as your own.

    Half of Jett’s fans are happy for him. The other half are mad at me, the girl he just proposed to. They don’t think I’m good enough to marry the fastest racer in Texas. Or they think it should be them with the Tiffany engagement ring instead of me. But Jett disagrees. Maybe we’re too young. Maybe we don’t know what we’re doing. But this is our life and we’re going to live it the way we want to. Until death do us part. ⭐Based on the bestselling novels, Forever and a Day is a standalone novel from the Believe in Love series. You can read this book after reading that series, or read it as a standalone. ⭐

    Next, it introduces the measurement and reporting of cash flows, analysis and interpretation of financial statements; cost-volume-profit analysis; full costing; budgeting, and capital investment decisions. Extensive self-assessment and review questions are included, along with a detailed glossary.

    Littlejohn and Foss present the range of communication theories currently available in the discipline, organizing them according to the scholarly traditions and contexts from which they emerge. Clear and accessible writing, charts that summarize the relationships among theories, and sections devoted to applications and implications help position theories within the discipline as a whole.

    This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email MarketingBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you. 6 surefire subject line models that will get your emails opened and read. The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you. The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong). "We've seen a threefold increase in leads and we've won several new clients." Adrian WillmottEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.No jargon. No fluff. Just practical, real-world strategies that deliver results."Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony LatimerWant to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109."Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia CookPacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

    Determined to lead the team to victory prior to his retirement, Kojima takes a trip to a training camp in Okinawa, hoping to discover what factors the Lycaons lack.Here, he happens upon a game dubbed "One Outs" - a gambling derivative of baseball - and is soundly defeated by a blond pitcher named Tokuchi Toua, who is claimed to have never allowed a hit in any of the 499 games he has played.Kojima realizes that he has found the 'missing factor' and makes a wager with Tokuchi. Little does anyone know that the outcome of this gamble will dictate the fates of the Lycaons and all those connected to the team.