Talked about by tens of millions of people, in fact. It is the story of unlikely success, fast money, and the power of digital technology to rattle an empire. And it is about creation, exclusion, and the feeling of not fitting in.Here Markus opens up for the first time about his life. About his old Lego-filled desk at school. About the first computer his father brought home one day. But also about growing up in a family marked by drug abuse and conflict. But above all it is the story of the fine line between seeming misfit and creative madman, and the birth of a tech visionary.Minecraft: The Unlikely Tale of Markus "Notch" Persson and the Game that Changed Everything is a Cinderella story for the Internet age.

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    "Congratulations, Mr. Chairman", said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.

    In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the "World Wide Computer."

    I fought in Cuba, and I began to be a revolutionary in Guatemala.' Che Guevara was the most admired and beloved revolutionary of his time, the first man since Simon Bolivar seriously to plan to unite the countries of Latin America. This concise biography unravels Che's life, from his birth in 1928, the child of free-thinking radical Argentinian aristocrats, his youthful membership of Accion Argentina and his training as a doctor in Buenos Aires, through his witnessing of the fall of the new revolutionary government in Guatemala alongside its leader, Arbenz, his action as a commander in the guerrilla war in Cuba with Fidel Castro and his part in the reforming Marxist Cuban government, to his fight for liberation of the Congo and, finally, of Bolivia, where he was executed.

    Kennedy or his brother Robert Kennedy have woven either a tale of Camelot or a tawdry tale of ambition & reckless personal behavior. But the real story of the Kennedys in the 1960s has been submerged. "Brothers" sheds light on the inner life of the Kennedy presidency & its aftermath. Talbot, founder of Salon.com, has written a political history sure to be talked about. It begins on the afternoon of November 22, 1963, as a stricken Robert urgently demands answers about his brother's assassination. His suspicions focus on the nest of CIA spies, gangsters & Cuban exiles who'd long plotted a violent regime change in Cuba. The Kennedys had struggled to control this swamp of anti-Castro intrigue based in South Florida, but with little success. It then shifts back in time, revealing the shadowy conflicts that tore apart the Kennedy administration, pitting the president & his brother against their own national security apparatus. The brothers & a small circle of their trusted advisors -- men like Theodore Sorensen, Robert McNamara & Kenny O'Donnell, who were so close as to be regarded as family -- repeatedly thwarted Washington's warrior caste. These hard-line generals & spymasters were hell-bent on a showdown with Communism -- in Berlin, Laos, Vietnam & especially Cuba. But the Kennedys frustrated their militaristic ambitions, pushing for a peaceful resolution to the Cold War. The tensions within the administration were headed for an explosive climax, when gunfire in Dallas terminated JFK's presidency. Based on over 150 interviews -- including many of the Kennedys' aging band of brothers, whose testimony here may be their final word on this political story -- as well as newly released government documents, "Brothers" reveals the untold story of those years, including JFK's efforts to keep the USA out of war & RFK's secret quest to solve his brother's murder. Bobby's subterranean search was a dangerous one & led, in part, to his own campaign in 1968 leading to his own death. RFK may have been the victim of the same plotters he suspected of killing his brother. This is history at its best -- meticulously researched, movingly told. It's a sprawling narrative about the clash of powerful men & the darker side of the Cold War -- a tale of tragic grandeur that will change understandings of the Kennedy saga.

    Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power. Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history. The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion. The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world.

    It is offered for sale in print format as a convenience.Get a head start evaluating Windows 8.1 - with early technical insights from award-winning journalist and Windows expert Ed Bott. Based on the Windows 8.1 Preview release, this guide introduces new features and capabilities, with scenario-based advice on how Windows 8.1 can meet the needs of your business. Get the high-level overview you need to begin preparing your deployment now.Preview new features and enhancements, including:How features compare to Windows 7 and Windows XP The Windows 8.1 user experience Deployment Security features Internet Explorer 11 Delivering Windows apps Recovery options Networking and remote access Managing mobile devices Virtualization Windows RT 8.1

    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

    C. R. Licklider, whose visionary dream of a human-computer symbiosis transformed the course of modern science and led to the development of the personal computer. Reprint.

    Yes have been on the rock circuit for almost 35 years and Chris Welch was there for the whole crazy journey, interviewing the changing band members many times over the years. Now he tells their complex and often hilarious story with the help of interviews with the band members past and present.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Failing to gain recognition for his music in his native United States, he achieved celebrity in South America in the early 1960s and then, unbelievably, became the biggest rock star in the Soviet Union, where he was awarded the Lenin Prize and his icons were sold alongside those of Josef Stalin. His albums went gold from Bulgaria to Berlin. He made highly successful movies and, naively earnest, was an unwitting acolyte for socialism; everywhere he went, he was mobbed by his fans. And then, in 1986, at the height of his fame, right after 60 Minutes had devoted a segment to him, finally giving him the recognition he had never attained at home, he drowned in mysterious circumstances in East Berlin.Drawn magnetically to his story, Reggie Nadelson pursued the mystery of Dean Reed's life and death across America and Eastern Europe, her own journey mirroring his. As she traveled, the Berlin Wall came down, the Soviet Union crumbled, and Reed became an increasingly alluring figure, his life an unrepeatable tale of the Cold War world. Encountering the characters— musicians and DJs, politicians and public figures, lovers and wives—who peopled Reed's life, Nadelson was drawn further and further into a seedy, often hilarious subculture of sex, politics, and rock 'n' roll. Part biography, part memoir and personal journey, Comrade Rockstar is an unforgettable chronicle of an utterly improbable life

    In a 1995 interview, the late Steve Jobs claimed that the secret to his and Apple’s success was talent. “We’ve gone to exceptional lengths to hire the best people,” he said, believing that the talented resource was twenty-five times more valuable than an average alternative. For Microsoft founder Bill Gates, the multiple was even higher:A great lathe operator commands several times the wage of an average lathe operator, but a great writer of software code is worth 10,000 times the price of an average software writer.While the actual number might be up for debate, the importance of technical talent is not. The most successful companies today are those that understand the strategic role that developers will play in their success or failure. Not just successful technology companies – virtually every company today needs a developer strategy. There’s a reason that ESPN and Sears have rolled out API programs, that companies are being bought not for their products but their people. The reason is that developers are the most valuable resource in business.How did we get here? How did developers become the most important constituency in business seemingly overnight? The New Kingmakers explores the rise of the developer class, its implications and provides suggestions for navigating the new developer-centric landscape.

    With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.