Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

    . . or a New Positive Force Helping to Drive the Economy . . .   The untold story of Steve Schwarzman and Blackstone, the financier and his financial powerhouse that avoided the self-destructive tendencies of Wall Street. David Carey and John Morris show how Blackstone (and other private equity firms) transformed themselves from gamblers, hostile-takeover artists, and ‘barbarians at the gate’ into disciplined, risk-conscious investors. The financial establishment—banks and investment bankers such as Citigroup, Bear Stearns, Lehman, UBS, Goldman Sachs, Merrill Lynch, Morgan Stanley—were the cowboys, recklessly assuming risks, leveraging up to astronomical levels and driving the economy to the brink of disaster. Blackstone is now ready to break out once again since it is sitting on billions of dollars that can be invested at a time when the market is starved for capital.  The story of a financial revolution—the greatest untold success story on Wall Street: Not only have Blackstone and a small coterie of competitors wrested control of corporations around the globe, but they have emerged as a major force on Wall Street, challenging the likes of Goldman Sachs and Morgan Stanley for dominance. Great human interest story: How Blackstone went from two guys and a secretary to being one of Wall Street’s most powerful institutions, far outgrowing its much older rival KKR; and how Steve Schwarzman, with a pay packet one year of $398 million and $684 million from the Blackstone IPO, came to epitomize the spectacular new financial fortunes amassed in the 2000s. Controversial: Analyzes the controversies surrounding Blackstone and whether it and other private equity firms suck the lifeblood out of companies to enrich themselves—or whether they are a force that helps make the companies they own stronger and thereby better competitors. The story by two insiders with access: Insightful and hard-hitting, filled with never-before-revealed details about the workings of a heretofore secretive company that was the personal fiefdom of Schwarzman and Peter Peterson. Forward-looking: How Blackstone and private equity will drive the economy and provide a model for how financing will work.

    Katharine's account of her years as subservient daughter and wife is so painful that by the time she finally asserts herself at the Post following Phil's suicide in 1963 (more than halfway through the book), readers will want to cheer. After that, Watergate is practically an anticlimax.

    This book presents the story of Dalglish's epic love affair with Liverpool, tracing the highs and lows, the characters, the laughter, the triumphs and the many tears.

    The joy that I have felt from chronicling these tales is not unlike listening back to a song that I've recorded and can't wait to share with the world, or reading a primitive journal entry from a stained notebook, or even hearing my voice bounce between the Kiss posters on my wall as a child. This certainly doesn't mean that I'm quitting my day job, but it does give me a place to shed a little light on what it's like to be a kid from Springfield, Virginia, walking through life while living out the crazy dreams I had as young musician. From hitting the road with Scream at 18 years old, to my time in Nirvana and the Foo Fighters, jamming with Iggy Pop or playing at the Academy Awards or dancing with AC/DC and the Preservation Hall Jazz Band, drumming for Tom Petty or meeting Sir Paul McCartney at Royal Albert Hall, bedtime stories with Joan Jett or a chance meeting with Little Richard, to flying halfway around the world for one epic night with my daughters…the list goes on. I look forward to focusing the lens through which I see these memories a little sharper for you with much excitement.

    That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.    In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.   Why this book is for you:  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

    He was a below-average student with a lackluster work ethic and a bad attitude, who hung with the wrong crowd and made a lot of bad choices. He was a kid whose life was headed for disaster—until a local coach took interest in him, suggested that he take up amateur wrestling, and offered to work with him if he promised to stay out of trouble.It was in North Dakota that Bob Backlund had the first of several chance encounters that would shape his destiny. While working out at the YMCA gymnasium in Fargo, North Dakota, where he wrestled for North Dakota State, Backlund met a well-known professional wrestler, “Superstar” Billy Graham. The men talked, and at Graham’s suggestion, Backlund was inspired to pursue a career in professional wrestling.Less than five years from that day, on February 20, 1978, Backlund would find himself halfway across the country, standing in the middle of the ring at Madison Square Garden with his hand raised in victory as the newly crowned World Wide Wrestling Federation Heavyweight Champion. The man Backlund pinned for the championship that night was none other than Superstar Billy Graham.Featuring contributions from Bruno Sammartino, Harley Race, Terry Funk, Pat Patterson, Ken Patera, Sergeant Slaughter, The Magnificent Muraco, George “The Animal” Steele, “Mr. USA” Tony Atlas, The Iron Sheik, and many others, this book tells the incredible story of the life and nearly forty-year career of one of the most famous men to ever grace the squared circle.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

    The winner of the hit TV show, The Apprentice, shows how anyone can become their own personal success in both business and life, using his or her  own experiences as a self-made entrepreneur, his or her work ethic, top business strategies, and lessons learned competing on the show, working for Donald Trump and winning the most talked about reality shows in years.Foreword by Donald Trump.

    If Howard Kaylan had sung only one song, the Turtles' 1967 No. 1 smash hit "Happy Together," his place in rock-and-roll history would still be secure. But that recording, named in 1999 by BMI as one of the top 50 songs of the 20th century, with over five million radio plays, is only the tip of a rather eye-opening iceberg. For nearly five decades, Howard Kaylan has been a player in the rock-and-roll revolution. In addition to his years with the Turtles, Kaylan was a core member of Frank Zappa's Mothers of Invention and the dynamic duo Flo and Eddie, and part of glam rock history with Marc Bolan and T. Rex. He's also given street cred and harmonies to everyone from John Lennon, Bruce Springsteen and Alice Cooper to the Ramones and Duran Duran, to name just a few. Howard Kaylan's life has been a dangerous ride that he is only too happy to report on, naming names and shedding shocking tales of sex, drugs, and creative excess. Shell Shocked will stand alone as not only one of the best-told music-biz memoirs, but one with a truly candid and unmatchable story of rock-and-roll insanity and success from a man who glories in it all.

    The man whose Liverpool team won trophies at a rate-per-season that dwarfs Sir Alex Ferguson's achievements at Manchester United and who remains the only Briton to lead a team to three European Cups.From Wembley to Rome, Manchester to Madrid, Paisley's team was the one no one could touch. Working in a city which was on its knees, in deep post-industrial decline, still tainted by the 1981 Toxteth riots and in a state of open warfare with Margaret Thatcher, he delivered a golden era - never re-attained since - which made the city of Liverpool synonymous with success and won them supporters the world over. Yet, thirty years since Paisley died, the life and times of this shrewd, intelligent, visionary, modest football man have still never been fully explored and explained.Based on in-depth interviews with Paisley's family and many of the players whom he led to an extraordinary haul of honours between 1974 and 1983, Quiet Genius is the first biography to examine in depth the secrets of Paisley's success. It inspects his man-management strategies, his extraordinary eye for a good player, his uncanny ability to diagnose injuries in his own players and the opposition, and the wicked sense of humour which endeared him to so many. It explores the North-East mining community roots which he cherished, and considers his visionary outlook on the way the game would develop.Quiet Genius is the story of how one modest man accomplished more than any other football manager, found his attributes largely unrecorded and undervalued and, in keeping with the gentler ways of his generation, did not seem to mind. It reveals an individual who seemed out of keeping with the brash, celebrity sport football was becoming, and who succeeded on his own terms. Three decades on from his death, it is a football story that demands to be told.

    The author of the best-selling Mouse Tales: A Behind-the-Ears Look at Disneyland reveals how Walt Disney's City of Tomorrow evolved into a sprawling resort where?despite extraordinary efforts to control every aspect of the show?everything doesn't always go according to script.

    Hitman is a charismatic and imposing 235 pounds of super-might on the mat. He has punched, slammed, kicked, pummeled, and crushed his way to five World Heavyweight Championships, with two Intercontinental titles and two World Tag Team titles to his name.One of the most technically proficient and skilled performers in professional wrestling history, Bret Hart consistently dazzles his fans and crushes his opponents. With a contract valued in the millions, his performances significantly contribute to the WCWs Pay-for-View televised audiences, numbering in the millions!Bret "Hitman" Hart is a provocative account of the building of a legend, from Bret's early days with his family, his entrance into amateur wrestling and the pro ranks, and his famous battles and skirmishes, such as his memorable and surprising run-in with Goldberg at the Toronto "Nitro" night -- all lavishly illustrated with photographs (many never seen before) from his early years to the present, including those with celebrities from sports and entertainment. Bret also writes personally about his brother Owen and his tragic death, and the strong bond that existed between them.

    Viewed through the lens of the fabled 1981 U.S. Open match between Bjorn Borg and John McEnroe, High Strung brings the golden age of tennis vibrantly alive once more. A fascinating chronicle that orbits around the four greatest, most enigmatic talents in the sport at the time—McEnroe, Borg, Jimmy Connors, and Vitas Gerulaitis—High Strung is a superior sports history, a must read for anyone who truly loves the game.

    School glee club and amateur singing contests soon gave way to the albums of Ray Charles and Little Richard. That raw R&B influence would profoundly shape Medley’s musical future.As the pioneering “blue-eyed soul” group the Righteous Brothers, Bill Medley and late partner Bobby Hatfield sang such huge hits as “(You’re My) Soul and Inspiration,” “Unchained Melody,” and “You’ve Lost That Lovin’ Feelin’,” the latter recognized by BMI as the most-played song of the twentieth century. Medley’s duet with Jennifer Warnes for the Dirty Dancing soundtrack, “(I’ve Had) the Time of My Life,” became a worldwide No. 1 single on its way to winning an Oscar, a Grammy, and a Golden Globe.But Medley’s story isn’t just about the hits and the awards. It’s about an immensely talented man who reached the pinnacle of fame, success, and excess, until the shocking murder of his wife, Karen. In time, this tragedy eventually helped him renew his commitment to both faith and family.

    What they don’t know is her trailblazing career was a happy accident. In this funny and intimate memoir, Penny takes us from the stage of The Jackie Gleason Show in 1955 to Hollywood’s star-studded sets, offering up some hilarious detours along the way.My Mother Was Nuts is an intimate backstage pass to Penny’s personal life, her breakout role on The Odd Couple, her exploits with Cindy Williams and John Belushi, and her travels across Europe with Art Garfunkel on the back of a motorcycle. We see Penny get married. And divorced. And married again (the second time to Rob Reiner). We meet a young Carrie Fisher, whose close friendship with Penny has spanned decades. And we see Penny at work with Tom Hanks, Mark Wahlberg, Whoopi Goldberg, Robert De Niro, and Whitney Houston.Throughout it all, from her childhood spent tap dancing in the Bronx, to her rise as the star of Laverne & Shirley, Penny lived by simple rules: “try hard, help your friends, don’t get too crazy, and have fun.” With humor and heart, My Mother Was Nuts reveals there’s no one else quite like Penny Marshall.