Book picks similar to
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers by Gerry McGovern
web
non-fiction
web-writing
saggi-scienze-economia
Clients From Hell 2: A collection of anonymously-contributed client horror stories from designers (Clients From Hell: A collection of anonymously-contributed client horror stories from designers)
Bryce Bladon - 2012
The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.
Vegan Cookbook for Beginners: The Essential Vegan Cookbook To Get Started
John Chatham - 2013
Eating a vegan diet that is free of animal products requires creativity. For those who are exploring veganism for the first time, Vegan Cookbook for Beginners will inspire you to create filling and flavorful plant-based meals to please even the most skeptical carnivore. With more than 150 versatile vegan recipes, Vegan Cookbook for Beginners will let you experience the benefits of improved health and increased energy through eating vegan with recipes that are hearty, comforting, and nutritious. Going vegan is a smart choice for your body and the planet, and Vegan Cookbook for Beginners will take the guesswork out of cooking everyday vegan meals. Vegan Cookbook for Beginners will help you enjoy the benefits of veganism today with: * More than 150 easy and delicious vegan recipes straight from Vegan Cookbook * 2-week Vegan Cookbook meal plan Introduction to the core principles of veganism * Overview of the health benefits of going vegan *Advice on equipping your kitchen and stocking your pantry from the editors of Vegan Cookbook With help from Vegan Cookbook for Beginners, the transition to a vegan lifestyle will be easy and enjoyable.
Interviewing Users: How to Uncover Compelling Insights
Steve Portigal - 2013
Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.Interviewing Users will explain how to succeed with interviewing, including:* Embracing how other people see the world* Building rapport to create engaging and exciting interactions* Listening in order to build rapport.With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
Implementing Responsive Design: Building Sites for an Anywhere, Everywhere Web
Tim Kadlec - 2012
Browsers iterate at a remarkable pace. Faced with this volatile landscape we can either struggle for control or we can embrace the inherent flexibility of the web.Responsive design is not just another technique—it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.Implementing Responsive Design is a discussion about how this affects the way we design, build, and think about our sites. Readers will learn how to:- Build responsive sites using a combination of fluid layouts, media queries and fluid media- Adopt a responsive workflow from the very start of a project- Enhance content for different devices- Use feature-detection and server-side enhancement to provide a richer experience
Badass: Making Users Awesome
Kathy Sierra - 2015
The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
223 Amazing Science Facts, Tidbits and Quotes
Tasnim Essack - 2014
A collection of fascinating facts, tidbits and quotes from the world of science and technology.This is a quick read, which you can easily scan through and find easy to read, short facts about the world around us, as well as some quotes from well known faces in science.Topics in the book include;BiologyChemistryPhysicsHealthSocietyEarth & EnvironmentAnimals & NatureSpaceTechnology & EngineeringQuotes
Async JavaScript
Trevor Burnham - 2012
Even experienced JavaScripters sometimes find themselves overwhelmed as complex apps grow into a tangled web of callbacks.With Async JavaScript, you'll learn about:Event schedulingThe PubSub patternPromises and Deferred objectsFlow control with Async.jsRecipes for common async scenariosMulti-threading with Web WorkersAltJS languagesand more, with examples tailored to jQuery and Node.js.
Mastering ArcGIS
Maribeth H. Price - 2003
The author's step-by-step approach helps students negotiate the challenging tasks involved in learning sophisticated GIS software. The fifth edition is updated to follow the new software release of ArcGIS 10. An innovative and unique feature of "Mastering ArcGIS" is its accompanying CD-ROM with narrated video clips that show students exactly how to perform chapter tutorials before attempting an exercise on their own.
Author Publicity Pack: Resources to Help You Take Your Book Marketing To The Next Level
Shelley Hitz - 2013
Join us and take your marketing to the next level by publicizing your book.What is included in this book:* 29 Places to Promote Your Book For Free* 8 Free Press Releases Submission Sites* 4 Places to Get Book Reviews* 25 Book Awards For Which You Can Submit Your Book* 7 Media Sources for Authors* 36 Paid Advertising Resources* 6 Virtual Bookshelves and ForumsAnd More!Because we have personally published many Christian books, we have also included 39 additional resources specifically for Christian authors.And in the back of the book, you get access to our bonus 20-page PDF, "Places to Submit Your Free KDP Select Promotion." We have been using the KDP Select program since January 2011 and have seen our book royalties increase tremendously. This PDF shares the process I take for each of my free promotions.Join us and take your marketing to the next level by publicizing your book!
Essential Allotment Guide: How To Get The Best Out Of Your Plot
John Harrison - 2009
In this guide John Harrison shows the reader how to get the most out of their plot, providing a complete introduction to planting and growing your own vegetables and plants.
Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg - 2005
Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Tata
Morgen Witzel - 2010
1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Head First C#
Andrew Stellman - 2007
Built for your brain, this book covers C# 3.0 and Visual Studio 2008, and teaches everything from language fundamentals to advanced topics including garbage collection, extension methods, and double-buffered animation. You'll also master C#'s hottest and newest syntax, LINQ, for querying SQL databases, .NET collections, and XML documents. By the time you're through, you'll be a proficient C# programmer, designing and coding large-scale applications. Every few chapters you will come across a lab that lets you apply what you've learned up to that point. Each lab is designed to simulate a professional programming task, increasing in complexity until-at last-you build a working Invaders game, complete with shooting ships, aliens descending while firing, and an animated death sequence for unlucky starfighters. This remarkably engaging book will have you going from zero to 60 with C# in no time flat.
Yahoo! Style Guide
Yahoo! - 2009
The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:- Shape your text for online reading- Construct clear and compelling copy- Write eye-catching and effective headings- Develop your site's unique voice- Streamline text for mobile users- Optimize webpages to boost your chances of appearing in search results- Create better blogs and newsletters- Learn easy fixes for your writing mistakes- Write clear user-interface textThis essential sourcebook--based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years--is now at your fingertips.
Active Learning: 101 Strategies to Teach Any Subject
Melvin L. Silberman - 1996
KEY TOPICS: Specific, practical strategies include ways to get students active from the start through activities that build teamwork and immediately get them thinking about the subject matter. 101 activities include ice-breakers for the beginning of class, strategies for the middle of a lesson, and concluding exercises to foster student reflection and future application. In addition, these activities are designed to enliven learning, deepen understanding, and promote retention. Designed for the preservice and inservice teacher, this book is effective for anyone teaching in middle schools, high schools, colleges, and centers for adult education. For professionals working in middle school/secondary school education.