Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Now, a quarter of a century later, his new fourth edition promises to be equally influential for radical reform in the 21st Century. Capturing the dilemmas and leading ideas for successful large-scale systemic reform, Fullan bases his text on practical and fundamental work with education systems in several countries. "The New Meaning of Educational Change" is your definitive compendium to all aspects of the management of educational change?a powerful resource for everyone involved in school reform.

    This hands-on resource can be used as a self-paced guide or in a facilitated (work or academic course) environment. The book enables readers to encounter and confront culture head on, to interact with and respond to it. In the process, culture will become something real and alive, something to deal with, not merely think about. NEW TO THIS EDITION: 1. New introduction by the author highlighting changes in approaches since 1998! 2. A diagnostic quiz at beginning and end touching on all major elements discussed in the book. Before working through the exercises, readers get a score. They take the quiz again at the end of the book to see how much they've learned and where improvement is needed. 3. A new exercise to begin chapter 1 and a revised introduction 4. Revision of Exercise 5.1, The Cross-Cultural Perspective: Description or Interpretation 5. Addition of a new exercise in Chapter 5 based on Bennet's Developmental Model of Intercultural Sensitivity and new chapter introduction 6. Revised continuums (with regional/country locations) to reflect research done since 1st edition. 7. Updates throughout to ensure content is up-to-date and reflects current standards

    Greenberg provides a thorough introduction to this feeling-centered, humanistic approach to therapy. Emotion-focused therapy emphasizes the awareness, acceptance, and understanding of emotion, and proposes that emotions themselves have an adaptive potential that, if activated, can help clients to change.

    

    It has introduced thousands of teachers to ways of observing children's progress in the early years of learning about literacy. It has also helped them determine which children need supplementary teaching. Now the revised Second Edition updates this important sourcework with new data, ideas, and implementations from U.S. and U.K. classrooms.

    By following these suggestions, which are organized around four strands - meaning-focused input, meaning-focused output, language-focused learning, and fluency development - teachers will be able to design and present a balanced program for their students.Teaching ESL/EFL Reading and Writing, and its companion text, Teaching ESL/EFL Listening and Speaking, are similar in format and the kinds of topics covered, but do not need to be used together. Drawing on research and theory in applied linguistics, their focus is strongly hands-on, featuringeasily applied principles,a large number of useful teaching techniques, andguidelines for testing and monitoring,All Certificate, Diploma, Masters and Doctoral courses for teachers of English as a second or foreign language include a teaching methods component. The texts are designed for and have been field tested in such programs.

    Little Rosanna is part of a close-knit Fenland family and the youngest of three cousins. In a time of childhood abandon and adventures on the water, life couldn't be more perfect. But things are not always as they seem. When Rosanna's new baby brother is born, tragedy strikes the family. And, with the outbreak of World War Two just around the corner, and a move to the Norfolk countryside, Rosanna's life is changed forever . . .For fans of Katie Flynn and Sheila Jeffries, Little Rosanna is a heart-warming novel from the Queen of family saga, Sheila Newberry.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    He or she must have a working knowledge of how the various technical aspects of the theater work (scenery, props, costumes, lights and sound), be part director, part playwright, part designer and part producer, and be prepared to act as confidant, counselor and confessor to everyone else in the company.This book addresses all of these considerations in detail and offers the reader-professional or amateur, veteran or beginner-helpful guidance and practical advice, supported by many forms and examples to illustrate the points covered in the text.The three phrases of mounting and performing a show are covered. Part I takes the reader through the pre-production phase-research, the script, planning and organization, and auditions. Part II covers the rehearsal process-rehearsal rules, blocking, cues, prompting, information distribution, technical and dress rehearsals. Part III discusses the performance phase-calling the show, maintaining the director's work, working with understudies and replacements, and more.Part IV provides insights into the organizational structure or some theaters and aspects of human behavior in those organizations. Many stage managers of long-running commercial productions believe that-once the show is up and running-only ten percent of their work is related to everything covered in Parts I, II and III. The other ninety percent is associated with issues in Part IV; i.e. managing human behavior and maintaining working relationships.

    Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.

    Economics, finance, business & management

    The authors discuss the ramifications of the cover-up and the ensuing investigations for the American public, policymakers, the anti-War movement and the soldiers involved. They examine the causes of the massacre and the issues of culpability and human rights. The narrative is built around 70 primary documents drawn mainly from testimony and reports from the government enquiry into the outrage.

    This comprehensive introduction to the nature and variety of religious phenomena, belief, and practice: 1) explores the issues in the study of religion, 2) examines the universal forms of religious experience, 3) offers a cross-cultural study of a broad range of classic types of religious belief and practice in terms of the seven basic concepts of a religious world view, and 4) surveys the challenges faced by religions today.

    In his new book, Well Spoken, veteran teacher and education consultant Erik Palmer shares the art of teaching speaking in any classroom. Teachers will find thoughtful and engaging strategies for integrating speaking skills throughout the curriculum. Palmer stresses the essential elements of all effective oral communication, including: • Building a Speech: Audience, Content, Organization, Visual Aids, and Appearance • Performing a Speech: Poise, Voice, Life, Eye Contact, Gestures, and Speed • Evaluating a Speech: Creating Effective Rubrics,  Guiding Students to ExcellenceWell Spoken contains a framework for understanding the skills involved in all effective oral communication, offers practical steps and lesson ideas that any teacher needs to successfully teach speaking in a variety of situations—from classroom discussions to  formal presentations—and includes a set of tools for students—from how to grab the audience’s attention to how to use emphatic hand gestures and adjust speed for effect.Discover why, year after year, students returned to Palmer’s classroom to thank him for teaching them how to be well spoken. You may find, after reading this book, that you have become a better speaker, too.