Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny."The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

    Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

    Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

    So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket. No career guide can offer advice for success that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares what he learned for turning one failure after another into something good and lasting. Adams reveals that he failed at just about everything he’s tried, including his corporate career, his inventions, his investments, and his two restaurants. But there’s a lot to learn from his personal story, and a lot of humor along the way. While it’s hard for anyone to recover from a personal or professional failure, Adams discovered some unlikely truths that helped to propel him forward. For instance:• Goals are for losers. Systems are for winners.• "Passion" is bull. What you need is personal energy.• A combination of mediocre skills can make you surprisingly valuable.• You can manage your odds in a way that makes you look lucky to others.

    What could these very smart people be missing? Chances are it's emotional intelligence (EQ) - the ability to perceive, understand, and manage emotions in ourselves and others.Sounds very powerful, doesn't it? Could we really manage our own emotions, as opposed to having our emotions run the show? Could we really effect change in the emotions of our coworkers or family members? The answer to all these questions is a resounding "yes".Whether or not you understand your emotions and their resultant behaviors, they leave their impacts like footprints - for better or worse - all over the situations and people with whom you interact throughout your life, as well as affecting your cognition, decision-making, and physical body. And while some aspects of your EQ are inherited, the vast majority of EQ skills can be acquired at any age. In Boosting Your Emotional Intelligence, Dr. Jason Satterfield shares how to identify and regulate your own emotions, how to manage emotions in others, a step-by-step process for building your own interactive Skills Tracker to improve your personal EQ, and where to find numerous resources to improve your EQ as an ongoing, unlimited learning experience.With the tools and skills you gather from this exciting course, you will be able to improve your emotional intelligence now and throughout your life - using your emotions as you want, to help you reach your own personal goalsPLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.©2017 The Great Courses (P)2017 The Teaching Company, LLC

    

    She explains that self-esteem results from having a healthy balance of love and power in our lives. Readers will learn to incorporate love into situations that seem to require power and deal with power struggles that mask themselves as issues of love. From the bedroom to the boardroom, her strategies will enable us to escape feelings of shame, defeat, and depression; dissolve relationship hostility; and become our best selves. With Aron's clear, empathetic writing and extraordinary scientific and human insight, The Undervalued Self is a simple and effective guide to developing healthy, fulfilling relationships, and finding true self-worth.

    Triggers shows us how to break that cycle and enact meaningful change.In Triggers, renown executive coach and psychologist Marshall Goldsmith discusses the emotional triggers that set off a reaction or a behavior in us that often works to our detriment. Do you find that at times you suddenly become defensive or enraged by an idle comment from a colleague? Or that your temper rises when another car cuts you off in traffic? Your reactions don’t occur in a vacuum. They are the result of emotional and psychological triggers that often happen only in specific settings—at meetings, or in competitive situations, or with a specific person who rubs you the wrong way, or when you feel under particular pressure. Being able to recognize those triggers and understand how the environment affects our behavior is key to controlling our responses and managing others at work and in life. Make no mistake—change is hard. And the starting point is the willingness to accept help, and the desire to change. This book will show you how.Over the course of this book, Marshall explores the power of active questions to get us to take responsibility for our actions—and our failure to act. Questions such as “Did I do my best to make progress toward my goal?” “Did I work hard at being fully engaged?” He discusses the importance of structure in effecting permanent change. Because, he points out, change is hard, and without a structure to keep us on track, we inevitably relapse and fall back.Filled with illuminating stories from Marshall’s work with some of the most accomplished executives and leaders in America, Triggers shows readers how to achieve meaningful and sustained change that will allow us to open our imaginations and escape the rigidity of binary thinking.

    There are about one million vegans in the U.S. and about 50,000 new ones every year. A growing number of physicians advocate a completely plant-based diet for many of their patients who suffer from diabetes, heart disease, and cancer. In The Complete Idiot's Guide® to Plant-Based Nutrition, readers will find:? Where to get nutrients that others get from meat and dairy.? How to avoid the vegan pitfall of overfed but undernourished.? How to spot hidden animal ingredients in packaged foods.? Tips for eating at restaurants.? Special considerations for children and seniors.

    Essential for success in any organization and every leadership position, they are:Setting and achieving goalsFostering innovationProblem solving and decision makingSetting prioritiesSetting high standards and leading by exampleInspiring and motivating othersPerforming and achieving resultsThis book will take you through a thorough self-analysis with which you will discover what is truly important to you—and identify the specific steps you must take to achieve it. You’ll then listen Tracy’s life-changing lessons culled from the leading edges of business, the annals of history and military strategy, and the wisdom of the world’s most powerful leadership and management thinkers past and present.Leadership is an exact science but a simple one, born of clear vision and courage, self -knowledge and integrity, focus and confidence. With acute insight and Tracy’s accessible guidance, How the Best Leaders Lead brings those powerful attributes and leadership greatness easily within your reach.

    Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR's 10 Must Reads on Managing Yourself will inspire you to:Stay engaged throughout your 50+-year work lifeTap into your deepest valuesSolicit candid feedbackReplenish physical and mental energyBalance work, home, community, and selfSpread positive energy throughout your organizationRebound from tough timesDecrease distractibility and frenzyDelegate and develop employees' initiativeThis collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, "Managing Oneself," "Management Time: Who's Got the Monkey?" "How Resilience Works," "Manage Your Energy, Not Your Time," "Overloaded Circuits: Why Smart People Underperform," "Be a Better Leader, Have a Richer Life," "Reclaim Your Job," "Moments of Greatness: Entering the Fundamental State of Leadership," "What to Ask the Person in the Mirror," and "Primal Leadership: The Hidden Driver of Great Performance."

    What a wonderful word! We look forward to its pleasures and the freedom to do what we want. All the while knowing that soon we will have to return to the obligations and demands of our workplace. What if there's a way to add three more days to your weekend? In 5 Day Weekend(R) authors Nik Halik and Garrett B. Gunderson offer a master strategy to achieve a life rich with money, personal freedom and purpose -- a life of more and better choices. The strategy is to build multiple streams of income that don't require you to work 8 to 5 in a company where you have little control of your time and compensation. The core money parts -- Keep More Money, Make More Money, and Grow More Money -- focus on ways to tighten your finances, increase your income, and develop passive investment strategies. The goal is to build regular, independent cash flow until they match your standard of living. Then you're no longer captive. Your independent income is enough to sustain you -- to free you. The 7 Personal Freedom chapters cover Purpose, Choice, Productivity, Simplicity, Adventure, Peace, and Generosity -- ways to live your life to the fullest. The 4 Vital Practices -- Strengthen Your Mindset, Build Your Inner Circle, Fortify Your Habits, and Amplify Your Energy -- provides tools to support and realize your new goals. In Push the Boundaries, Nik Halik shares his remarkable journey and challenges you to achieve your own 5 Day Weekend(R).