Perhaps above all others, Palmer was the reason golf’s popularity exploded, as the King of the links helped define golf’s golden age along with Jack Nicklaus and Gary Player. In addition to his talent on the golf course, Palmer was a brilliant entrepreneur off it, and one of the first sportsmen to create his own successful marketing brand. Forging an alliance with sports agent Mark McCormick, Palmer parlayed his popularity into lucrative deals, and helped pave the way for the multi-million-dollar contracts that have become standard for stars across all sports. But beyond his business acumen, Palmer was always a larger-than-life character, and Arnie recounts a host of unforgettable anecdotes from a long life in the spotlight.Tom Callahan knew Palmer well for many years, and now pays tribute to this golfing icon. Filled with great stories from the key people in Palmer’s life, Arnie is an entertaining and illuminating portrait of a remarkable man and his extraordinary legacy.

    He thinks he made a lucky escape, until he is caught and sentenced to 45 years inside America's toughest prison, US Penitentiary Alcatraz Island.This is one man's true story of life inside America's most notorious prison, from terrifying times in solitary confinement to daily encounters with the "Birdman." An inspiring, moving, and dramatic tale.

    This memoir reveals the creative process, relationships, struggles and financial strategies that led to him becoming one of the 1000 wealthiest people in the world.

    A deeply personal story, Bruno talks about his battle with mental illness, his time inside a mental facility, the impact his illness has had on his family and his career - and his long road back to stability. Now ready to talk about the condition that devastated his world, Frank's story offers his own unique perspective on living with bipolar disorder. His fears, his triumphs and the great affection he feels for the legion of fans he has to this day. His aim is to give others hope and inspiration. "Ever since I retired, one thing has stood between me and being the man I want to be. My mind. "In the end it saw me locked up against my will and pumped full of so many drugs I didn't have the strength to stand. When I am in the grip of my bipolar disorder and the drugs are pickling my brain I am unable to stand for days. But I will always get back up. It is the only way I know."

    Since 1999, when he made his international debut, there has been no greater player in world rugby than Brian O'Driscoll. In 2010 Rugby World magazine named him its world player of the decade - and since then the legend has only grown. Now, at the end of his amazing career - which culminated in fairy-tale fashion with Ireland's victory in the 2014 Six Nations championship - he tells his own story. Honest, gritty and thoughtful, Brian O'Driscoll's Autobiography is not just an essential sports book. It is an essential book about family, friends, hard work, courage and imagination. "An amazing career. There will only ever be one BOD". (Dan Carter). "A thoroughly enjoyable read ...After reading The Test I warmed even more to O'Driscoll as a player and a man. He stood for a new ethos in Irish sport that refused to accept mediocrity or glorious failure". (Fergal Keane, Irish Times). "O'Driscoll's honesty ...takes the reader to a place they simply have not been before". (Vincent Hogan, Irish Independent).

    He is, in short, a model citizen. The favourite son.His younger brother Pete is quick-tempered, peevish and aggressively pig-headed and, for a while, known to his friends as 'Shagger'.But now, Stu has returned to his hometown to discover that Pete has taken his place. Practical and resourceful where Stu is not, Pete has become a shoulder to lean on. He is now undoubtedly the better son. And all at once Pete and Stu have to reevaluate their fraternal dynamic. It should be easy, but it isn't. Because, well ... Pete's a dick.Don’t Be A Dick, Pete is Stuart Heritage’s unconventional and laugh-out-loud biography of his brother. It is a hilarious examination of home and family; sons, fathers, fatherhood, sibling relationships and how hard it is to move on in a system that’s loaded with several decades of preconceived ideas about you.

    

    Rockefeller is considered to be the wealthiest man to have ever lived, after adjusting for inflation. An American businessman who made his wealth as a cofounder and leading figure of the Standard Oil Company, he also had a pivotal role in creating our modern system of philanthropy.Collected in John D. Rockefeller on Making Money are the words from the man himself, offering advice on how to successfully start and manage a booming business, as well as the most efficient ways to preserve your wealth once you have acquired it. These quotes also cover:Happiness in the face of great wealthMoney and its effectsThoughts on facing public criticismThoughts on big business in the USAIncluded are John D. Rockefeller’s thoughts on the most sage and conscientious manner of distributing and sharing your wealth when your wealth is overflowing. Finally, we get a glimpse into Rockefeller’s life with the inclusion of some of his most personal correspondence.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    IS A SELECTION OF THE BEST FICTION AND POETRY THAT APPEARED IN VAGARTHA.

    Like many jews they fled to Amsterdam where they hid from the Nazis until they were betrayed and arrested in 1944. Eva was 15 years old when she was sent to Auschwitz - the same age as her friend Anne Frank. Together with her mother she endured the daily degradation that robbed so many of their lives - including her father and brother. After the war her mother married Otto Frank, the only surviving member of the Frank family. Only now, 40 years later has Eva felt able to tell her story.

    This brief glimpse into his life and mind is also a look at the new generation of CEOs. If you want to own your own business, or if you're a veteran executive who wants to know the mindset of this changing world, Daymond walks you through in Display of Power. A must read." -Russell Simmons, Media Mogul"Daymond John brings his signature style to the world of books, and Display of Power is a must-read for anyone wondering how a kid from Hollis, Queens could climb to the very top rungs of the fashion industry." -Montel Williams, TV Talk Show Host"This book details the amazing story of how FUBU inspired a new generation of entrepreneurs. The brand's success reaches across the globe to more then 60 countries. In Korea, FUBU is the #1 sports casual brand with over 70 stores. Daymond John's story is an inspiration to businessmen and women worldwide." -Soo Kee Lee Sr., Managing Director, Samsung Corporation"Display of Power is a remarkable read for all. Daymond John's story is more than how the fashion world was turned inside out by FUBU. It's a lesson on how to overcome obstacles in life and how to unleash your latent talents to make your dreams come true. It's also a very valuable tool for the business world-from start-up companies finding their way, to large companies where policies and politics can often smother the entrepreneurial spirit. And finally, it's a story of how the crucible of life experiences formed the pathway for John to create the exceptional lifestyle brand we know as FUBU!" -Don Franceschini, Vice Chairman [Ret.], Sara Lee Corporation

    Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

    As Key and his Government begin campaigning for a third term in Parliament, this in-depth portrait will give a clearer idea of Key, the man and politician. Journalist John Roughan has secured unprecedented access to John Key and his closest advisors. This book will provide insights into what motivates a multi-millionaire to become Prime Minister and examines his thoughts and aspirations. It will provide the clearest picture yet of what drives this country's Prime Minister. The book will follow Key's early life, starting with the break-up of his parents, his upbringing in a state house with an interesting Jewish refugee mother and his years at high school and university. It will follow his early career as a finance trader, his move into politics and his performance in power so far. Roughan will explore how Key's political views were formed by his life experiences, and how his political decisions fit within the context of his life story. John Key and his wife Bronagh have agreed to be interviewed for the book.

    The word "talent" by it's use in present times connotes the inherent gifts and abilities in people, hence the parable has been used to teach on the stewardship of our God-given gifts and talents. However, the talent as used in this parable was a currency in biblical times just as the dollar is in our days. A second look at this parable shows that it contains powerful secrets for financial abundance. This book is intended on one hand to be a reminder of the things you may have learnt on finances from the Bible. On the other hand, it is intended to ignite a spark in your heart to take practical steps towards wealth creation. It goes a little beyond conventional teachings on giving, to cultivating wealth-building habits like saving, investing and entrepreneuring. It ends with supernatural wealth building principles through addiction to the Kingdom of God. In this book and the included workbook you will discover how to: Build a Wealth Mentality Develop Financial Intelligence Break the poverty cycle in your life Make, Multiply and Manage Your Money God's way through wise investments Discover and Develop your God-given gifts and abilities to release your financial increase