Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

    Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization.The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

    At eighteen, fate would take his remaining family, sending him on the road with three hundred dollars and into the life of a Depression Era migrant worker, but his appetite for knowledge--history, science, mankind--remained and became the basis for his insights on human nature. Filled with timeless aphorisms and entertaining stories, Truth Imagined tracks Hoffer's years on the road, which served as the breeding ground for his most fertile thoughts.

     Two good feet. Stamina. Decent in the air. He could run, shoot, pass, dribble, read the game, track back, tackle and score goals, brilliant goals, and one – a bicycle kick at Grimsby Town in 2002 – still rated as Leicester City’s greatest-ever goal. A half-English/half-Turkish kid from London’s East End, Izzet learned his trade the hard way; in kids’ leagues, playing against youngsters two or three years older, then as a young pro at Chelsea, kicked all over the Southern Counties League. When it looked like he couldn’t get a break, he contemplated jacking in the only thing he could do – the only thing he wanted to do – to go roofing with his old man. Enter Martin O’Neill and Leicester City… Inspired by the Northern Irishman’s unique motivational methods, Muzzy flourished in a side littered with big characters who worked hard and played hard, established names like Steve Walsh and Garry Parker who helped new faces like Neil Lennon, Robbie Savage and Emile Heskey. This is more than just a football book. It’s about what happened in the changing room, in the bar, being banned from La Manga – not once, but twice – and what happened when O’Neill’s side was dismantled, the club was relegated and, later, fell into administration. Muzzy was there for it all – the good times, the bad, the bits in between. Then there was Turkey. The dressing room rite of passage that spared no blushes and the secret drama behind the World Cup semi-final… Funny, unflinching and occasionally heartbreaking, Muzzy: My Story lifts the lid on 1990s football and a Leicester City legend, remembered fondly by all those who saw him.

    The first communication guidebook designed expressly for nurses, From Silence to Voice helps nurses understand and overcome the self-silencing that often leads RNs to downplay their own expertise and their contributions to the care of the sick and the health of the public. Bernice Buresh and Suzanne Gordon teach nurses, nurse educators, and nurse researchers critical skills they can use to explain their work to other health-care professionals, journalists, policymakers, and political representatives.From Silence to Voice features stories about nurses who ensure that patients receive appropriate, timely, and even life-saving care, nurses who make all the difference while crises are underway but whose contributions are neglected in medical charts and thank-you notes, nurses who are left out altogether or obscured by the generic "nurse." However, the book also provides detailed accounts of nurses who do make their voices heard, who do make their concerns public- and it shows how those successes can be duplicated. Buresh and Gordon draw on real-world examples that will help nurses to gain respect for themselves as professionals, communicate well with both patients and health-care colleagues, understand how the news media work, collaborate with public relations professionals, write effective letters to the editor and publish op-ed pieces, appear on television and radio, and promote research on nursing About the Authors:Bernice Buresh writes and lectures on health care, nursing and the media. She has been a reporter for the Milwaukee Sentinel, a professor of journalism at Boston University and an adjunct professor of American Studies at Brandeis University. Buresh is president of the Writers' Room of Boston, Inc, which provides affordable workspace for writers.Suzanne Gordon is an award-winning journalist. She is the author of Life Support: Three Nurses on the Front Lines and co-editor of Caregiving: Readings in Knowledge, Practice, Ethics and Politics. She is an adjunct professor in the school of nursing at McGill University. Gordon is a health care commentator on Public Radio International's "Marketplace," and a popular lecturer on nursing and health care.

    The next month Amazon posted a press release revealing that Crosbie had made $46,000 in one month, with one book. Previously to this, his novel was rejected one hundred and thirty times by traditional publishers and agents.In the months that followed, My Temporary Life and its sequel have been consistent sellers, often sitting atop Amazon’s rankings. Crosbie’s story has been mentioned in Publisher’s Weekly, Forbes online, and other media outlets around the world. In fact, Amazon referred to him as one of their 2012 success stories in their year-end press release.How I Sold 30,000 eBooks on Amazon’s Kindle-An Easy-To-Follow Self-Publishing Guidebook tells the story of how he became a full-time writer, detailing the specific steps he took to find and connect with his readers. Plus, it describes how to adjust and tweak your strategy as Amazon changes their systems.

    Embassy offers an up-close and personal look into the lives of the diplomats and specialists who make up the U.S. Foreign Service, taking readers inside embassies and consulates in more than fifty countries, providing detailed descriptions of Foreign Service jobs and first-hand accounts of diplomacy in action. Gain a sense of the key role played by each member of an embassy team from Paris to Kabul, from Bogota to Beijing, and places in between. Travel into the rainforests of Thailand with an environmental affairs officer, face rampaging militias with a political officer in East Timor, and join an ambassador on a midnight trip into a Macedonian refugee camp to quell a riot. The book includes profiles of diplomats and specialists around the world serving in Foreign Service positions -- from the ambassador to the security officer, the consular officer to the IT specialist. Also included is a selection of day-in-the-life accounts from seventeen different countries, each describing an actual day on the job. The story section includes twenty-six tales from the field that give a sense of the extraordinary: the coups, the evacuations, the civil wars, the hardships and rewards of representing America to the world.Inside a U.S. Embassy was published by the American Foreign Service Association in 2003, and updated and revised in 2005. Over 70,000 copies have sold.

    As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

     Why you should choose Self-publishing. Why you should choose Amazon. How to write you book fast without ever suffering from “writer’s block”. How to find a title that sells for your book. How to get a cover that sells made. How to price your book right. Why it’s easier than you thought to get an Amazon bestseller. How to market and promote your book and get it in the top of the charts on Amazon. What your book can do for you in the long term (passive income, traditional publishing contracts, radio & TV appearances etc.). And so much more! Think of it! If you publish on Amazon, millions of people are only a click away from downloading your book on their Kindle, PC, Mac, tablets or smartphones. That’s an enormous amount of potential customers! Why not use Amazon’s “look inside” feature and check out the first chapters of “From Jobless to Amazon Bestseller” before you buy?  Just click on the book image above and start reading.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    . . frequently and across the grades! The biggest issue? Most of our grades 4-12 students continue to make the same old errors year after year. Grammar Keepers to the rescue, with 101 lessons that help students internalize the conventions of correctness once and for all. Bernabei’s key ingredients include Daily journal writing to increase practice and provide an authentic context Minilessons and Interactive Dialogues that model how to make grammatical choices A “Keepers 101” sheet to track teaching and “Parts of Speech Sheet” for student reference

    By the spring of 2002, Boucher was safely in prison but the Hells Angels had grown to 37 chapters with close to 600 members across the country. They had taken over the drug trade and continued their rapid expansion into Ontario with a recent, high-profile enlistment -- or patchover -- of 168 members from other gangs. In Winnipeg, gang warfare turned ugly as the Hells muscled out the competition and firebombed a policeman's home. In Vancouver, they secured a stranglehold on smuggling in the all-important West Coast port. The Road to Hell is the story of how the Hells have taken over the Canadian crime scene: how politicians dithered while overburdened prosecutors burned out and lost major cases; how police brass squabbled while a handful of dedicated cops worked years to amass their evidence; how a few citizens stood up the bikers and paid for that bravery with their lives. Murder plots, drug deals, money laundering and assassinations are brought to life through never-before-revealed police files, wiretaps and surveillance tapes. In gripping prose, the authors tell all about Boucher's war on the justice system; how he finally lost in Quebec, thanks in part to Danny Kane, a reluctant biker turned informer; but how across Canada the Hells have succeeded in building a national crime empire. "The RCMP and then the police in Montreal would run Danny Kane as one of the most successful -- and most secretive -- agents ever to infiltrate organized crime. Kane would climb allthe way to the top: from a lowly hangaround to a trusted confidante of the Quebec Nomads, the elite chapter led by the top Hells Angels lieutenants of Maurice "Mom" Boucher. And through his entire six-year-career as a spy, few people -- even inside the police -- would ever know about his dangerous double life. -- from" The Road to Hell