Book picks similar to
Goodvertising: Creative Advertising That Cares by Thomas Kolster
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Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.
Rex Biberston - 2017
In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").
Marriage Fitness: 4 Steps to Building & Maintaining Phenomenal Love
Mort Fertel - 2004
Revolutionary step by step system marriage success.
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
James B. Twitchell - 2000
P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."
What's Mine Is Yours: The Rise of Collaborative Consumption
Rachel Botsman - 2010
From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume. While ranging enormously in scale and purpose, these companies and organizations are redefining how goods and services are exchanged, valued, and created—in areas as diverse as finance and travel, agriculture and technology, and education and retail. Traveling among global entrepreneurs and revolutionaries and exploring rising ventures as well as established companies adapting to these opportunities, authors Rachel Botsman and Roo Rogers outline in bold and imaginative ways how Collaborative Consumption may very well change the world. Anyone interested in the business opportunities and social power of collaboration will enjoy this smart, timely book.
The Little Book of Thunks: 260 Questions to Make Your Brain Go Ouch!
Ian Gilbert - 2007
What is a Thunk? A Thunk is a beguiling question about everyday things that stops you in your tracks but helps you start to look at the world in a whole new light. The Thunks in this book cover a broad range of topics including truth, justice, reality, beliefs, the natural world, the human condition, art, beauty, existence, difference between right and wrong, good and bad, life and death, war, religion, love, friendship and a whole lot more. The book contains a comprehensive introduction by the author who guides you through the origins and uses of Thunks and how best to use them. Not only are they a fun way to develop thinking skills but they also hit all the right buttons to encourage children .
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
Sarah Petty - 2012
Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how to: - -Create a brand that lets them charge what their offering are worth - -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. - -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment. - -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business
Pat Flynn - 2019
How many likes? How many purchases? How many email subscribers?But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.These are the people, if you connect with them in the right way, who will become Superfans.Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.You don't need to change the entire world to build a successful business; you just need to change someone's world.People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.This book will help you do just that.
The Hope Valley Hubcap King
Sean Murphy - 2002
Bibi, the first male in twelve generations of Browns not to have taken his own life, has a furious crush on a beautiful nine-fingered woman and an unbearable urge to understand the meaning of Time, the Universe, and America. So Bibi begins his quest--careening through a world of bizarre cults, gravity-defying crones, and lunatics of every stripe--all for a chance to meet his long-lost uncle Otto, a legendary junk-dealer who lives on the Hope Valley Hubcap Ranch. Because in a world that is spinning a little too fast, and a little too wildly, Bibi’s destiny is to find the essence of hope, the beauty of hubcaps, and the meaning of life in the Valley of the Hubcap King....With a touch of Candide, a dash of Don Quixote, and healthy dose of Zen, Sean Murphy’s wondrous, riotous novel is the story of an ordinary man searching through a hilariously off-kilter world--for the truths that might just save us all.From the Paperback edition.
The Starbucks Story
John Simmons - 2005
You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
The Cluetrain Manifesto
Rick Levine - 2000
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
The Insulin Resistance Solution
Rob Thompson - 2016
But where should you start? Americans are slowly becoming ill from impaired glucose metabolism that manifests itself as a debilitating illness or chronic condition. You may try to manage one problem after another– diuretics to treat blood pressure, statins to lower cholesterol, metformin and insulin to treat diabetes--without fully realizing that the root of these issues is insulin resistance which revs up inflammation, damages the immune system, and disrupts the whole hormonal/chemical system in the body.It's time to feel better and get healthy by following a simple step-by-step plan to a healthy lifestyle. Rob Thompson, MD and Dana Carpender create the ultimate dream team in your journey to wellness.The Insulin Resistance Solution offers a step-by-step plan and 75 recipes for reversing even the most stubborn insulin resistance.The Program:- Reduce Your Body's Demand for Insulin: This is the stumbling block of many other plans/doctor recommendations. Even "healthy" and "moderate" carb intake can continue to fuel insulin resistance.- Fat is Not the Enemy: Stop Worrying about Fat, Cholesterol, and Salt- Exercise--the RIGHT way:- Use Carb Blockers: Eat and Supplement to Slow Glucose Digestion and Lower Insulin Levels- Safe, Effective Medication
A Social Strategy: How We Profit from Social Media
Mikołaj Jan Piskorski - 2014
Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
The Wellness Remodel: A Guide to Rebooting How You Eat, Move, and Feed Your Soul
Christina Anstead - 2020
The stress of managing it all wreaked even more havoc on her already strained body. It wasn’t until Christina met nutritionist Cara Clark that she discovered a path that allowed her to regain her health and heal in body and mind. In The Wellness Remodel, Christina chronicles her health journey and shares what she’s learned about the importance of creating balance and prioritizing physical and mental self-care. Divided into three parts—”Gut Rehab” (food and nutrition); “Building a Strong Foundation” (exercise); and “The Rewire” (mindfulness)—the book will be an accessible guide to full-body wellness, offering simple strategies anyone can put into action for immediate results. Christina and Cara will also share their simple cooking strategies built for the real word of working parents and busy weeknights, including sixty of their favorite recipes, complete with beautiful photos and easy-to-follow instructions. Inspiring, informative, fun, and empowering, The Wellness Remodel will give readers everything they need to nourish the body, keep it strong, and help their spirit flourish.
The Non-Designer's Design Book
Robin P. Williams - 2003
Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.
Bear in the Back Seat I and II: Adventures of a Wildlife Ranger in the Great Smoky Mountains National Park: Boxed Set
Carolyn Jourdan - 2014
You'll love seeing Kim and a fellow ranger tested as they bravely take on the task of relocating 77 live skunks by sedating them with darts from homemade blowguns, especially when the pickup truck load of stinkers wakes up while still in transit. An hilarious, heartwarming, and heartbreaking memoir by the chief wildlife ranger in the #1 most popular family vacation destination in the USA, the Great Smoky Mountains National Park. For over thirty years, Kim DeLozier acted as a referee in the wild, trying to protect millions of park visitors from one of the densest populations of wild black bears in America -- and the bears from tourists who get too close. Written with bestselling author Carolyn Jourdan who has several highly-regarded #1 Amazon bestsellers about the Smoky Mountains.