Book picks similar to
Goodvertising: Creative Advertising That Cares by Thomas Kolster
advertising
marketing
favorites
work
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Tom Kelley - 2005
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
The Front Row Factor: Transform Your Life with the Art of Moment Making
Jon Vroman - 2017
This book is a collection of inspiring stories, compelling science, and life strategies that teaches you about the power of hope for the future and celebrating your past to bring power to the present moment. It helps readers cultivate an empowering mindset, create life-long relationships and design an environment where you can thrive regardless of life conditions. As the founder of Front Row Foundation, Jon has spent more than a decade helping children and adults with life threatening illnesses have a front row experience at the live event of their dreams. This book is everything you can learn about life from those fighting for it. More than anything, The Front Row Factor will challenge you to explore your values, establish priorities and reconnect you to a higher purpose and deeper meaning within your life. The author reveals timeless principles that help you Live Life In The Front Row™ so you can make the most of every moment, starting now. Scroll up to the top and click the Buy Now button and start living your life in the Front Row!
Simplify Your Life: Waste Less, Value More, Go Minimalist
Mary Conroy - 2020
Minimalism can be a beautiful, enriching and life-transforming practice that, at its core, is all about re-establishing what holds value in your life and letting go of what does not. It's not about having your groceries displayed in glass jars or having chic, Scandinavian furniture - it's a way of life that allows us to strip away the clutter that stands in the way of us achieving our goals. Simplify Your Life is about exactly that: bringing simplicity back into your life, and with it, joy in the everyday. Dispelling the myths that minimalism is for either hardcore environmentalists or the privileged few, this book shows how minimalism is more relevant and necessary than ever, not least because it's the most accessible way to achieve a state of contentment in all aspects of life. Minimalism is for you if you want to: • stop mindlessly scrolling and start living with intention and purpose • spend more time on the things and people you love and less on what you "have to be/do" • take control of your finances and stop mindless spending • learn more about conscious consumption and reducing your waste • experience freedom and pride in your home instead of feeling trapped by your stuffAlthough minimalism is ostensibly about taking things away from our cluttered lives, it is really about adding richness, color, and meaning to our lives. It's about identifying the aspects of our life that we truly love and that nourish us. It's about trusting ourselves and leading the life we always wanted.
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Mario Pricken - 2002
Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Do Good Design: How Designers Can Change the World
David B. Berman - 2008
How does design help choose our leaders?Why do we"really"have an environmental crisis?How can accessible design broaden your audience?Why does the U.S. economy now struggle to compete?How has design thinking added to the bottom line of the world s most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception or helping repair the world. "Do Good Design"is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do? "
100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)
Andy Maslen - 2011
Positive Mindset Habits for Teachers: 10 Steps to Reduce Stress, Increase Student Engagement and Reignite Your Passion for Teaching
Grace Stevens - 2018
Do you dream about increased student engagement and more effective classroom management? How about reducing teacher stress and overwhelm? Or leaving campus at a reasonable hour without dragging a cart full of lesson planning and papers to grade in tow?If the answer to these questions is “Yes!” then this book is for YOU!Based on current research in positive psychology and more than 15 years “real world” experience in the classroom, this book provides a practical roadmap to reduce stress, improve student behavior and be happier in your classroom and your life.These 10 simple positive mindset habits train you to flex your “happy muscle” and easily:
Eliminate teacher overwhelm and stress
Leave school every day energized and fulfilled
Connect with students in a way that turns every group of kinds into a “dream class”
Rediscover the passion and excitement that made you want to become a teacher
A quick read in a conversational tone, this book will put a smile back on your face and laughter back in your classroom – two critical elements for teacher fulfillment and student success.*** For a LIMITED TIME your purchase INCLUDES a free download of the 30 page Companion Workbook and a six-week version of the Positive Mindset Journal for Teachers ***
Free Schools
David Gillespie - 2014
When it came time to select high schools, he thought it worth doing some investigation to assess the level of advantage his kids would enjoy if he spent the required $1.3 million to send them all to private schools.Shockingly, the answer was: none whatsoever.Intrigued, David continued his research, only to discover he was wrong on most counts - as are most parents - when it comes to working out what factors deliver a great education. He discovered that class size doesn't matter, your kids aren't any better off in co-ed than single-sex schools (and vice versa), composite classes are fine, fancy buildings are a waste of money, the old-tie network won't cut it in the new industries and NAPLAN is misread by everyone so is largely meaningless as a measure of quality.Taking on an ingrained and historical system of vested interests - the unions, the government, our own sense of worth, privilege and entitlement - this book is controversial and absolutely necessary. It is well researched, authoritative and accessible. It is a must-read for parents, as well as teachers and policy-makers.
How to Think Like a Great Graphic Designer
Debbie Millman - 2007
How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John MaedaAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Raise the Bar: An Action-Based Method for Maximum Customer Reactions
Jon Taffer - 2013
Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he has turned around countless bars and restaurants. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
Driven: The Never-Give-Up Roadmap to Massive Success
Manny Khoshbin - 2018
Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
Meg Mateo Ilasco - 2010
did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.
Adventures on 'The Way': 1100 miles on the Camino de Santiago
Graeme Harvey - 2018
Nominated for running book of the year in The Running Awards 2019.
The Advertising Concept Book
Pete Barry - 2008
No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign.
The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
Scott Oldford - 2020
Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.