Economics, finance, business & management

    Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone.But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity.In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so.From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.

    

    The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

    Book annotation not available for this title.Title: Traditions & EncountersAuthor: Bentley, Jerry H./ Ziegler, Herbert F.Publisher: McGraw-Hill CollegePublication Date: 2010/10/08Number of Pages: 460Binding Type: PAPERBACKLibrary of Congress: 2010036144

    Until I did. And then I was thinking, ‘Oh God, do I really want to continue with this?’” - Steve Mera BSc., Director of the Scientific Establishment of Parapsychology Steve Mera had been investigating paranormal phenomena for many years, and had never seen anything that shook him to his very foundations. All that changed in 1996, when he was called in with his team to look into the bizarre occurrences taking place at a small bungalow in Rochdale, Manchester, England. Flying objects, disembodied voices, phantom smells and sounds, and strangest of all, copious falls of water seemingly coming from nowhere plagued the Gardner family for nearly a year. What Steve experienced during the investigation was enough to make him question his entire career path, and remains one of only a handful of cases that he is completely unable to rationally explain. This account, written by horror author Jenny Ashford from interviews conducted with Steve about the case, is a bone-chilling foray into the paranormal that will make even the most ardent skeptic sleep with the lights on.

    With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.Now fully revised, updated, and expanded with over sixty country profiles, Kiss, Bow, or Shake Hands, 2nd Edition provides invaluable information on how to handle common business interactions with grace, respect, and an appreciation for different cultures.

    If you wish to follow in their footsteps, then you must first build your tribe.In this book, you'll learn why constructing your own author platform--catered exclusively to your specific tribe of ideal readers--is vital to the hopes and dreams of digital writers. Moreover, you'll learn how the smart authors are building big tribes that allow their writing careers to thrive.From the five types of platforms to the one weird way to get a larger audience, you'll learn everything you need (and nothing you don't) about nurturing a thriving, raving readership primed to take writing career to the next level.See you inside!

    Combining substantive biblical principles and missiological understanding with practical insights, this book walks readers through the various models and development phases of church planting. Advocating methods that lead to church multiplication, the authors emphasize the role of the missionary church planter. They offer helpful reflection on current trends and provide best practices gathered from research and empirical findings around the globe. The book takes up a number of special issues not addressed in most church planting books, such as use of short-term teams, partnerships, and wise use of resources. Full of case studies and real examples from around the world, this practical text will benefit students, church planters, missionaries, and missional church readers.

    Blending both the practical and theoretical, the concrete and abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. The authors cover U.S. cultures as well as global cultural issues.

    

    Boost Your Confidence: A 21-Day Challenge to Help You Achieve Your Goals and Live Well provides an extensive, day-by-day guide to renew your self-confidence. It allows you to formulate a specific plan to beat back against your worst enemy: yourself. With its assistance, you can train your mind to rid yourself of past stressors, to formulate fresh ideas about your goals, and to reach toward a renewed sense of self. Your zest and positivity will form strength going forward, allowing you to retain assurance in your work and relationship life. Scientific Approach: Because your self-confidence exists on a neurological level, this book is required to prescribe precisely how you can utilize Neuro-Linguistic Programming and specific techniques to hone your self-confidence. This book provides state-of-the-art, scientific steps to cultivate neurological and communicative strength. How do you train your mind to beat back against years of low self-confidence? The 21-Day Challenge to Help You Achieve Your Goals and Live Well allows you to hold the reigns. It lends you specific techniques to hone every single day, to build your interior strength, and to push past your interior dialogue. Finally, after all these years, you can truly make your life your own. Are you ready to... Be Unstoppable? Be Unbreakable? Build Powerful Self-Confidence? Go through Personal Transformation? Be the Best Version of Yourself? Take The Challenge Today! - Imagine your life 21 days from now. - Imagine how powerful you will feel at the end of this challenge. - Imagine all the things you could do. - Imagine what you'll be going after once you build unbreakable self-esteem within you. You won't have to imagine 21 days from now.

    This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.