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100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)
Andy Maslen - 2011
Race for Relevance: 5 Radical Changes for Associations
Harrison Coerver - 2011
Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Lonely Planet Cancun, Cozumel & the Yucatan
Lonely Planet - 2010
Marvel at Chichen Itza's massive El Castilo pyramid, swim in a cenote, and party in a steamy Caribbean cantina in Merida; all with your trusted travel companion. Get to the heart of Cancun, Cozumel and the Yucatan and begin your journey now! Inside Lonely Planet Cancun, Cozumel & the Yucatan Travel Guide: Color maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - cuisine, history, art, literature, Maya heritage, landscapes, wildlife, customs and etiquette Over 30 maps Covers Cancun, Isla Mujeres, Isla Cozumel, Riviera Maya, Costa Maya and the Southern Caribbean Coast, Yucatan State, Chichen Itza, Campeche, Chiapas and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Cancun, Cozumel & the Yucatan, our most comprehensive guide to Cancun, Cozumel and the Yucatan, is perfect for both exploring top sights and taking roads less traveled. Looking for more extensive coverage? Check out Lonely Planet Mexico for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet, John Hecht, Lucas Vidgen. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveler community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves.
Buy Low Rent High: How anyone can be financially free in the next 12 months by investing in property
Samuel Leeds - 2017
Being able to make complicated strategies become simple philosophies, Samuel has earned a reputation for being one of the most inspiring investors in the U.K.
The Calm Birth School: The Practical Guide For Modern Mamas to Create a Calm, Positive Hypnobirth
Suzy Ashworth - 2016
The Calm Birth School teaches and supports modern women (and their families) how to create calm and positive birth experiences that make them want to shout from the rooftops for all the right reasons. This comprehensive how-to guide will teach you all you need to know about hypnobirthing without morphing you into a new-age hipster. You’ll learn: The science and psychology behind why you don’t have to give birth in agony. How to work with your body and breath, defying the birthing horror stories you’ve heard and allowing your body to do what it was designed to do. A total mindset overhaul that will not only create a calm, positive birth but which will also empower you in every area of your life.Breathing techniques to enable you to deal with any stressful situation calmly and effectively: before and during birth, and beyond.Exactly what you need to do to enjoy every step of your pregnancy and birth, whether things go according to plan or not.So if you are a control freak; if you’re scared out of your mind about giving birth; if you believe in your body but do not want to waft a joss stick around your lady parts… This book is for you. With lots of juicy bonuses like birth preferences planners, a confidence building Mp3, practice schedule and lots more included you'll have everything you need to create the positive birth experience you deserve. Suzy Ashworth is a pregnancy coach, hypnotherapist and psychotherapist with two children and a growing bump. She has a passion for showing women exactly why they can and should believe in themselves, empowering them to create mind-blowing birth experiences.
The Leopard Gecko Manual: Includes African Fat-Tailed Geckos
Philippe De Vosjoli - 1998
As a hardy, easy care, and potentially long-lived lizard, the leopard gecko is the perfect size, attractive in its velvety skin, and fairly easy to breed. The subject of breeding geckos is covered in multiple chapters in this book led by author and herp expert de Vosjoli, who is joined by gecko specialists Dr. Roger Klingenberg, Ron Tremper, and Dr. Brian Viets, who each contribute special chapters to this up-to-date and authoritative guide. Colorfully illustrated, Leopard Geckos provides excellent general guidelines for keepers who wish to add a gecko to their vivarium and maintain their pet in excellent health and condition. The authors provide an introduction to gecko characteristics including distribution, size, longevity, and growth rate, to help beginners better understand the anatomy and behavior of these fascinating lizards. This Advanced Vivarium Systems title includes information about selecting a healthy leopard gecko, handling, housing needs, water and feeding requirements, and shedding and tail loss. Dr. Klingenberg provides the chapter “The Recognition and Treatment of Disease,” which covers specific disorders keepers should be aware of. De Vosjoli begins the discussion on breeding leopard geckos, and then is joined by Dr. Viets for a chapter on “Incubation Temperature and Hatchling Sex and Pigmentation.” Tremper’s chapter on “Color and Pattern Variations” focuses on the genetic aspects of breeding leopard geckos. The book also discusses the African fat-tailed gecko plus other eublepharids, including the African clawed gecko, Japanese leopard gecko, Malaysian cat gecko, and the Central American banded gecko.
The Tiniest Mansion - How To Live In Luxury on the Side of the Road in an RV
Tynan - 2012
The Tiniest Mansion will teach you how to convert a small RV into a rolling palace with all the comforts of your home, plus the freedom to live anywhere you want without paying rent.The Tiniest Mansion covers everything from the essentials like choosing an RV, generating power, and dumping your tanks to more extravagant projects like installing marble floors and building an entertainment system.This book is a practical guide for anyone who is living in an RV or is considering it. Tynan, who has been living in an RV since 2006, shares all of his hard won secrets of RV living in this book.
Curriculum Theory: Conflicting Visions and Enduring Concerns
Michael Stephen Schiro - 2007
Arnold, CHOICE"The book provides readers with a clear, sympathetic and unbiased understanding of the four conflicting visions of curriculum that will enable them to more productively interact with educators who might hold different beliefs. The book stimulates readers to better understand their own beliefs and also to provide them with an understanding of alternate ways of thinking about the fundamental goals of education" --SIRREADALOT.ORG"A much needed, insightful view of alternative curriculum orientations. This is an exceptionally written book that will be useful to teachers, curriculum workers, and school administrators."--Marc Mahlios, University of Kansas"Curriculum Theory: Conflicting Visions and Enduring Concerns is a thought provoking text that invites self-analysis."--Lars J. Helgeson, University of North DakotaCurriculum Theory: Conflicting Visions and Enduring Concerns presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. Author Michael Stephen Schiro analyzes four educational visions--Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction--to enable readers to reflect on their own educational beliefs and allow them to more productively interact with educators who might hold different beliefs.Key FeaturesProvides a historical perspective on the origins of curriculum ideologies: The book places our current educational debates and issues in a historical context of enduring concerns.Offers a model of how educational movements can be critically analyzed: Using a post-structuralist perspective, this model enables readers to more effectively contribute to the public debate about educational issues.Pays careful attention to the way language is used by educators to give meaning to frequently unspoken assumptions: The text's examination helps readers better understand curricular disagreements that occur in schools.Highlights the complexities of curriculum work in a social context: With an understanding of the ideological pressures exerted on them by society and colleagues, readers can put these pressures in perspective and maintain their own values, beliefs, and practices.Intended AudienceThis book is designed as a supplemental text for advanced undergraduate and graduate courses such as Curriculum Theory, Introduction to Curriculum and Instruction, Curriculum Philosophy, and Curriculum Theory and Practice in the department of education.Talk to the author! schiro@bc.eduTo visit the author's web site, please visit: http: //www2.bc.edu/ schiro/sage.html.
Metal Detecting: A Beginner's Guide to Mastering the Greatest Hobby In the World
Mark D. Smith - 2014
This book shows you how to claim your share. Over 200 pages of valuable metal detecting information designed to get you out there finding treasure on your very first outing.Finding treasure with a metal detector is real and doing it is simple and easy once you read this book. There are people finding incredible old coins made from gold and silver, valuable historical relics and old jewelry made from gold, silver and platinum. But you won't find these great treasures unless you know where and how to look. Metal Detecting: A Beginner's Guide shows you this and much more.Veteran detectorist and treasure enthusiast Mark Smith continues to provide great information to anyone interested in the great hobby of metal detecting. In his second book on the subject, he manages to answer the common questions that every novice has when they are thinking about getting started. From choosing the right machine to identifying your valuable treasure, Mark Smith covers these subjects and everything in between in an easy to understand way.While this metal detecting book may be geared towards the novice treasure hunter, there are plenty of choice tips that even experienced treasure hunters can pick up. Mark Smith reveals some of his best guarded metal detecting secrets in this metal detecting guide that puts more treasure in your find's pouch.Fully illustrated diagrams and real life pictures describe in detail the easiest ways to not only locate treasure, but safely recover it as well.Learn how to find more treasure by: understanding common metal detecting terminology, understanding which metal detectors work the best and where, understanding how and why a metal detector works, other equipment you will need, proper etiquette, what you can expect to find, why you should never throw anything away, how to identify your finds, how to identify jewelry, how to tell if it is real gold, how to metal detect with children, which recovery tools work the best, how to recover treasure, how to metal detect private property, how to identify unknown metal detecting finds, metal detecting creeks, rivers and lakes, pinpointing, making weak targets stronger, cleaning your finds, the best places to use your metal detector, selling your finds and more!What are you waiting for? Find out how you can maximize your treasure with this informative metal detecting book today.
Reference and Information Services in the 21st Century : An Introduction
Kay Ann Cassell - 2006
The only reference text to identify the top resources in major subject areas and genres, it shows students how to approach the reference query by matching specific types of questions to the most appropriate format (when answering questions that require handy facts, for example, go first to ready reference sources; for questions about current events and issues, start with indexes). The book begins with the essentials -- interviewing patrons, determining the information need, and developing a basic search strategy. It then gives a thorough overview of the materials, print and electronic, most frequently used to answer questions -- from government information to bibliographic resources, dictionaries, encyclopedias, biographical information sources, atlases, and more. A section on special topics in reference includes chapters on when and how to use the Internet as a reference tool, suggestions on user instruction at the reference desk, and reader's advisory work, as well as a chapter on service to children and youth authored by acclaimed expert Mary K. Chelton. Finally, the book addresses reference management basics: selection and evaluation of material, management of the reference department, assessing and improving reference services, and future trends. Guided by an advisory board and a focus group, the authors have achieved an ideal balance between practical elements and guiding principles. This landmark text is sure to be of interest to LIS educators, students, and both novice and experienced reference professionals.
Capm/Pmp Project Management All-In-One Exam Guide
Joseph Phillips - 2007
The accompanying CD includes a practice exam with 200 original questions created by PMPINABOX.
The Practical Pocket Guide to Account Planning
Chris Kocek - 2013
Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Tools for Thought: Graphic Organizers for Your Classroom
Jim Burke - 2002
These tools range from annotations and literature circle notes to Venn diagrams and vocabulary squares. Each comes as a reproducible accompanied by:background information and theoretical foundations different ways to use each tool to help students read, write, speak, and think better a range of note-taking strategies to help students succeed in all academic classes student samples, including many from Jim's ACCESS (Academic Success) program for struggling students who want to succeed. In addition, three documents help you choose the right tool for the job. Use Jim's suggestions to help students take better notes and improve their critical thinking. Or use his visual directory to quickly evaluate what you need for an assignment. Tools for Thought works across the spectrum-helping students with learning differences, assisting struggling readers and writers, challenging students in advanced classes.
What Color Is Your Brain: A Fun and Fascinating Approach to Understanding Yourself and Others
Sheila N. Glazov - 2007
Discovering and understanding our own strengths and idiosyncrasies while adapting to others can be an overwhelming task.In response to this common frustration,
What Color Is Your Brain? A Fun and Fascinating Approach to Understanding Yourself and Others
explains the similarities and differences that impact our thoughts and actions. Rather than offer an excuse for people’s behavior, this book helps to explain why our perspectives differ from or relate to the viewpoints of others. Enjoyable, insightful, and easy-to-read,
What Color Is Your Brain?
is a guide to exploring who we are, why others see us the way they do, and how the four “brain colors” or personality types play a role in our everyday lives.Sheila Glazov has created colorful personality profiles that simplify the complex nature of our traits and talents. With its entertaining anecdotes, innovative perspectives, and resonating concepts,
What Color Is Your Brain?
is a fun and fascinating book that promotes both self-awareness and acceptance of others.Written for readers of all ages, genders, and backgrounds, this book is intended to facilitate effective communication and cooperation while minimizing frustration in numerous aspects of our everyday lives—at work and home, in dating and marital relationships, with team projects, among family members and friends, and within a mixture of other interpersonal connections.
What Color Is Your Brain?
offers the essential pieces of the puzzle that is human interaction, teaching us how to recognize and appreciate a spectrum of personality types. With the help of this dynamic book, discovering your own brain color and learning to adapt to others is bound to be a no-brainer.
Have a Nice Conflict: How to Find Success and Satisfaction in the Most Unlikely Places
Tim Scudder - 2011
Sales manager John Doyle would consider his career a success--he's his company's top revenue driver, and his take-charge attitude gets the job done. However, when he is passed over for promotion--again--after losing two direct reports, who cite his abrasive style as their reason for leaving, John is forced to reassess how he approaches his relationships. With the help of Mac, an expert in the art of Relationship Awareness Theory, John learns the three stages of conflict, and how he reacts in each.Once John recognizes his own values and trigger points, as well those of other people, he becomes able to better navigate terse situations, express his points in a way that resonates for other people, and even avoid conflict altogether. Equipped with this new understanding of how other people interpret and react to conflict, John soon finds all the relationships in his life--both at work and at home--improving.Reveals a practical understanding of how conflict really works Shows how to recognize its initial stages of conflict, how to navigate it better to diffuse a situation, and how to understand the values of the other person to better frame your point for them Provides guidance for moving beyond conflict to enhance relationships Includes a five-step framework (anticipate, prevent, identify, manage, and resolve) and tools for locating conflict triggers in ourselves and others Anyone can profit from the tools in this book to understand and take control over conflict.