Book picks similar to
Research to Revenue: A Practical Guide to University Start-Ups by Don Rose


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The Probiotics Revolution: The Definitive Guide to Safe, Natural Health Solutions Using Probiotic and Prebiotic Foods and Supplements


Gary B. Huffnagle - 2007
    Now an internationally recognized scientist at a top U.S. medical school—one of the leading researchers in the field—sheds light on the extraordinary benefits of these natural health superstars. Thanks to an explosion of research in recent years, one thing is clear: probiotics, the healthy bacteria that inhabit the digestive tract, are the body’s silent partners for good health, optimizing the power of the immune system to fight disease and the “bad” germs we fear. But how do they work? And in the face of factors like stress and poor diet, which decrease their numbers, how do you keep your supply well stocked? Here is an up-to-the-minute, highly accessible guide to probiotics and the foods and supplements that contain and support them—many of which may be in your diet already. Discover:The key role of probiotics and prebiotics in restoring healthy balance to our bodies, improving immune system functioning, and curbing inflammationHow to use probiotic foods and supplements to prevent and relieve allergies, inflammatory bowel disease, irritable bowel syndrome, yeast infections, and the negative side effects of antibiotic useNew evidence that probiotics may help fight asthma, cardiovascular disease, breast and colon cancer, autoimmune diseases, chronic fatigue, fibromyalgia—and even obesityNatural sources of prebiotics, the nutrients that help make the digestive tract more hospitable for probiotic bacteriaThe Probiotics Revolution also includes a step-by-step plan for incorporating the many food sources of probiotics and prebiotics into your diet, a complete buyer’s guide to probiotic supplements, and how to introduce probiotics to your family and children.From the Hardcover edition.

The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Everything Else


Daniel Coyle - 2009
    Whether you're coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism.Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world's talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything. • Deep Practice--Everyone knows that practice is a key to success. What everyone doesn't know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.• Ignition--We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development.• Master Coaching--What are the secrets of the world's most effective teachers, trainers, and coaches? Discover the four virtues that enable these "talent whisperers" to fuel passion, inspire deep practice, and bring out the best in their students.These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo's to Michael Jordan's. The good news about myelin is that it isn't fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished. Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.

Hindu Rites and Rituals: Origins and Meanings


K.V. Singh - 2015
    Often the age-old customs, whose relevance is lost to modern times, are dismissed as meaningless superstitions. The truth, however, is that these practices reveal the philosophical and scientific approach to life that has characterized Hindu thought since ancient times; it is important to revive their original meanings today. This handy book tells the fascinating stories and explains the science behind the Hindu rites and rituals that we sometimes follow blindly. It is essential reading for anyone interested in India's cultural tradition.

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business


Clayton M. Christensen - 1997
    Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer


James F. McKenzie - 1992
    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts


Annie Duke - 2018
    The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.

The Speed Of Time


Sharad Nalawade - 2012
    The world you live in is stranger than fiction... as you read this, you exist in other places at the same time. Do not regret having missed the chance to realize your dreams, for you may just have fulfilled it in another universe.. * Are the trillions of atoms that make you, nothing but vibrations in 10 dimensions?* Is it true that we are all connected with each other?* Can you go into the future to change the present?* Why do scientists and philosophers struggle with the concept of Time?* Can science explain consciousness through physics?* Is our fate driven by the underlying randomness in nature?* Is nature hiding the best-kept secrets which can never be unravelled by humans?The Speed of Time approaches the most complex and esoteric theories of science in lucid, clear and simple language and in the style of a thriller, leaving you wanting more... while addressing questions through the enigmatic theories in Physics such as Quantum Mechanics, Einstein's Theory of Relativity, Time, Chaos, and much more. Just start reading and you will not put it down.

Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential


Barbara Oakley - 2017
    Our passions and talents may actually surprise us. In Mindshift, Barbara Oakley tells the stories of people who have overcome learning "handicaps" of all kinds—such as Imposter's Syndrome and advancing age—and shows how we can turn perceived weaknesses into strengths. For example, people may feel like they're at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators—they bring valuable insights from one discipline to another. The power of simple persistence in building talent is also often underestimated. Dr. Oakley reveals the latest neuroscientific insights into how our brains change when we learn something new. She shares strategies for learning that are backed by brain science, including practical exercises to apply in our own lives.

Trust Me, I'm Lying: Confessions of a Media Manipulator


Ryan Holiday - 2012
    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

WTF?: What's the Future and Why It's Up to Us


Tim O'Reilly - 2017
    In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

Nephilim; The Truth About Genesis 6 Giants,Fallen Angels, Ancient Evil And The Days Of Noah (The Watchers,Mystery Babylon, Trans Humanism, The Illuminati And The Occult Agenda)


Alan Fawcett - 2015
    The Nephilim. Does the bible really talk about Giants? Did they really exist?The Truth and The Lie series. There are so many interesting things in the Bible that much of our modern world doesn’t even realize are there. We are going to explore many of these areas in this series. We will search for the truth and the reality of what the word of God really says, as well as addressing the misconceptions that are held about it in our modern days. The word of God contains the reality of the scientific creation that is extravagantly miraculous and still completely understandable. We will be Exploring The truth about biblical giants. The reality of fallen angels. Who is Lucifer really? Is there really good and evil? What did Jesus (Yeshua) tell us to be watching for? Can we actually know what is “truth?” If The Word Of God Is True… That Changes Everything!What if the Bible isn’t just a seemingly quaint collection of myths and self-righteous moral codes? What if it isn’t an antiquated tribal religious document like any other primitive myth? And what if it isn’t a simplistic story of primitive people trying to understand their world, a people who we judgingly suppose were without the benefit of our modern science and unable to have our modern insight? And what if this modern insight is not what it is supposed to be? We Need To Know! Where did everything come from? Who is really in charge? How old is the earth? Is there more in the bible than I’ve been told? What about the other ancient cultures?” Modern atheistic science freely admits that there is so much about the universe we don’t know, and yet can’t even conceive that there is something beyond us that is responsible for all this. Our modern science is beginning to take a peek into the unseen like never before. Quantum and dimensional physics shows us that there is indeed a supernatural realm - other dimensions of existence! The further science explores, the more it becomes apparent that the universe is more like a grand thought than a grand thing. All we see is made from what we cannot see - exactly as the Bible has maintained from the beginning. The reality of every new discovery points more and more towards a highly complex interwoven dimensional reality that is closer to a digital hologram than is comfortable to admit. We know that time is part of the space time matter realm we occupy and that it has a beginning and an end, that there is more beyond time. YHVH, Elohim God, exists outside of time. Yet science isn’t likely to offer any forthcoming admission to this possibility anytime soon.Yes, if it is true, if there is one creator God, the God of the Bible, then that changes everything! We will explore the fascinating reality that the word of God is true. It explains everything and brings our world - back - into a perspective that makes sense. It is scientifically accurate, it is realistically possible, and it is an amazing reality! You Will Learn The Truth. The truth about world history! What we have been taught isn’t all there is. The truth about ancient culture, Their legends and myths. The truth about how everything really got here The reality about the players behind world events The true existence of a supernatural world, proven by science.

Champion of Aphrodite (Demigods and Monsters, #1)


D.R. Rosier - 2021
    His night would start out much like any other, as he stops off for a beer or two after work, and to meet up with friends if they’re there that night.But his life is turned upside down, as the most beautiful woman he’d ever laid eyes on walks into the bar scantily clad and right up to him, and he learns he isn’t quite as human as he’d always thought. In fact, he was a demigod, and the woman that’s doing his father a favor… well, she’s a goddess. The goddess of love, pleasure, beauty, and fertility in fact, and she needs a champion. It all seems pretty insane to him even as he accepts, especially the part about his godly stepmother wanting him dead. It only gets crazier from there and the insane ride never stops. He hopes it’ll slow down soon, even though a lot of it is insanely enjoyable and beyond surreal, if not his mind can always catch up when he’s dead…Author Warning: This is an Urban Fantasy adventure featuring a mixed monster girl and demigoddess harem and polyamory theme, with some MF to MFF scenes of an explicit nature. If that’s not your cup of tea, don’t read this book. You have been warned. This is also loosely based on Greek mythology. I’m sure I got some things wrong, and I know I made some changes to the myths fit my story.

Climate Change Reality Check: Basic Facts that Quickly Prove the Climate Change Crusade is Wrong and Dangerous


Calvin Fray - 2016
    Just the right amount of science. Common sense and rational.” -- Wayne R. The greenhouse effect is always quoted—but that is a METAPHOR. What is the fundamental physical process that drives it? And how exactly does human activity play such a powerful role with it? How did we go from worrying about global warming to climate change…to carbon dioxide (CO2) emissions? "Great book - should me mandatory reading for anyone that uses the term 'Climate Change' " - Amazon purchaser Macsugar Are there gases more powerful and influential in the greenhouse effect than CO2? Yes, by a lot! As you will learn in this book… Why aren’t we spending more time, money, and attention focusing on those? Smart people want to get to the point of a problem and solve it as quickly, inexpensively, and effortlessly as possible. They know about the Pareto Principle, and you will too after you read this book. It is also called the 80/20 rule. What happens when we apply that principle to the global climate change “consensus”? “Thank You! I always thought the numbers were small, but I never took the time to do the math.” -- Mike S. There are many books that are long, technical, and—frankly, irrelevant—on the topic of climate change. Here are the most important questions that nobody has bothered to answer in straightforward, simple and short language, until now: * What are basic facts about our planet’s atmosphere? And what do they tell us about the fundamental physics of climate change? * What are the basic physics and assumptions behind the anthropogenic global warming (AGW) hypothesis or belief? Are they valid? * What element or compound is the single greatest factor in temperature control in our atmosphere? Hint—it isn’t carbon dioxide. How does carbon dioxide compare with this other chemical? "Takes less than an hour to read... A must-read for every official policy-maker at every level... This deserves 6 stars out of 5!" -- Terry Dunleavy (Amazon reviewer) “Brilliant, what a refreshing approach.” -- Christopher K. Before we spend more time, money, and emotional energy on the presumed EFFECTS and CONSEQUENCES of global warming and climate change (things like rising temperatures, rising sea levels, etc., etc.), shouldn’t we all have a BASIC UNDERSTANDING of the FUNDAMENTAL PROCESSES AND PHYSICS of our planet’s atmosphere? If you have any questions, or doubts about that, this book is for you. “Very good. I am a geophysicist.” -- Ben B. Even better, you’ll learn (or re-learn) a very simple and indisputable fact about our atmosphere that makes the entire controversy look ridiculous. Use this information as a test (or a bet) the next time you talk with someone on the “other side” of the climate change debate. “A very useful contribution to bringing sanity and reason back to the analysis of AGW.” – Tom P. The climate change threat is consuming more of our precious time, energy, and resources. So is the debate about what to do about it. Don’t allow yourself be a part of the problem—get this book so that you can be a part of the solution! If you are convinced that AGW is the biggest threat facing our planet, this book has facts and

The Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company


Chase Morsey Jr. - 2014
    joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history. Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang. "To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.

River Monsters: Picture and Fact Book for Kids


Speedy Publishing - 2015
    Those who believe that myths are something that exist only in the far distant path are incorrect. Anyone who knows a little bit about modern river monsters knows they are the root of 20th and even 21st century cryptozoology myths. For children, reading about these amazing creatures, both ones we know exist and those that are pure fantasy, opens many doors of imagination. The sense of wonder gained helps the young ones to think more broadly about the world.