Best of
Popular-Science

2012

Drugs Without the Hot Air: Minimizing the Harms of Legal and Illegal Drugs


David J. Nutt - 2012
    Applying the same objective criteria to legal and illegal substances, an argument is made that legality is not a clear measure for harm. Tackling a variety of questions, such as Which is more harmful—Ecstasy or alcohol? Can addiction be cured? and Does the "War on Drugs" have serious unintended effects that can hurt children?, this analysis equips readers with the ability to make educated decisions regarding drugs both personally and in their communities. Broadening the scope of the discussion, a framework is explored for formulating national drug policies that will minimize a myriad of harms—social, medical, criminal, financial, and environmental.

Our Mathematical Universe: My Quest for the Ultimate Nature of Reality


Max Tegmark - 2012
    Our Big Bang, our distant future, parallel worlds, the sub-atomic and intergalactic - none of them are what they seem. But there is a way to understand this immense strangeness - mathematics. Seeking an answer to the fundamental puzzle of why our universe seems so mathematical, Tegmark proposes a radical idea: that our physical world not only is described by mathematics, but that it is mathematics. This may offer answers to our deepest questions: How large is reality? What is everything made of? Why is our universe the way it is?Table of ContentsPreface 1 What Is Reality? Not What It Seems • What’s the Ultimate Question? • The Journey Begins Part One: Zooming Out 2 Our Place in Space Cosmic Questions • How Big Is Space? • The Size of Earth • Distance to the Moon • Distance to the Sun and the Planets • Distance to the Stars • Distance to the Galaxies • What Is Space? 3 Our Place in TimeWhere Did Our Solar System Come From? • Where Did theGalaxies Come From? • Where Did the Mysterious MicrowavesCome From? • Where Did the Atoms Come From? 4 Our Universe by NumbersWanted: Precision Cosmology • Precision Microwave-Background Fluctuations • Precision Galaxy Clustering • The Ultimate Map of Our Universe • Where Did Our Big Bang Come From? 5 Our Cosmic Origins What’s Wrong with Our Big Bang? • How Inflation Works • The Gift That Keeps on Giving • Eternal Inflation 6 Welcome to the Multiverse The Level I Multiverse • The Level II Multiverse • Multiverse Halftime Roundup Part Two: Zooming In 7 Cosmic Legos Atomic Legos • Nuclear Legos • Particle-Physics Legos • Mathematical Legos • Photon Legos • Above the Law? • Quanta and Rainbows • Making Waves • Quantum Weirdness • The Collapse of Consensus • The Weirdness Can’t Be Confined • Quantum Confusion 8 The Level III Multiverse The Level III Multiverse • The Illusion of Randomness • Quantum Censorship • The Joys of Getting Scooped • Why Your Brain Isn’t a Quantum Computer • Subject, Object and Environment • Quantum Suicide • Quantum Immortality? • Multiverses Unified • Shifting Views: Many Worlds or Many Words? Part Three: Stepping Back 9 Internal Reality, External Reality and Consensus Reality External Reality and Internal Reality • The Truth, the Whole Truth and Nothing but the Truth • Consensus Reality • Physics: Linking External to Consensus Reality 10 Physical Reality and Mathematical Reality Math, Math Everywhere! • The Mathematical Universe Hypothesis • What Is a Mathematical Structure? 11 Is Time an Illusion? How Can Physical Reality Be Mathematical? • What Are You? • Where Are You? (And What Do You Perceive?) • When Are You? 12 The Level IV Multiverse Why I Believe in the Level IV Multiverse • Exploring the Level IV Multiverse: What’s Out There? • Implications of the Level IV Multiverse • Are We Living in a Simulation? • Relation Between the MUH, the Level IV Multiverse and Other Hypotheses •Testing the Level IV Multiverse 13 Life, Our Universe and Everything How Big Is Our Physical Reality? • The Future of Physics • The Future of Our Universe—How Will It End? • The Future of Life •The Future of You—Are You Insignificant? Acknowledgments Suggestions for Further Reading Index

Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients


Ben Goldacre - 2012
    We like to imagine that it’s based on evidence and the results of fair tests. In reality, those tests are often profoundly flawed. We like to imagine that doctors are familiar with the research literature surrounding a drug, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by industry. We like to imagine that regulators let only effective drugs onto the market, when in reality they approve hopeless drugs, with data on side effects casually withheld from doctors and patients.All these problems have been protected from public scrutiny because they’re too complex to capture in a sound bite. But Dr. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct on a global scale affects us. In his own words, “the tricks and distortions documented in these pages are beautiful, intricate, and fascinating in their details.” With Goldacre’s characteristic flair and a forensic attention to detail, Bad Pharma reveals a shockingly broken system and calls for something to be done. This is the pharmaceutical industry as it has never been seen before.

Dinosaur Art: The World's Greatest Paleoart


Steve White - 2012
    In Dinosaur Art, ten of the top contemporary paleoartists reveal a selection of their work and exclusively discuss their working methods and distinct styles. Filled with breathtaking artwork - some never before seen - and cutting edge paleontology, this is a treasure trove for dinosaur enthusiasts, art lovers and budding illustrators.

Skulls: An Exploration of Alan Dudley's Curious Collection


Simon Winchester - 2012
    Presenting details about the parts of the skull (including the cranium, the mandible, the shape and positioning of the eye sockets, and species-specific features like horns, teeth, beaks and bills), information about the science and pseudoscience of skulls, and a look at skulls in religion, art and popular culture, his stories and information are riveting and enlightening.At the center of "Skulls" is a stunning, never-before-seen-in-any-capacity, visual array of the skulls of more than 300 animals that walk, swim, and fly. The skulls are from the collection of Alan Dudley, a British collector and owner of what is probably the largest and most complete private collection of skulls in the world. Every skull is beautifully photographed to show several angles and to give the reader the most intimate view possible. Each includes a short explanatory paragraph and a data box with information on the animal's taxonomy, behavior, and diet."Skulls "was published in December 2011 as an e-book for the iPad by the innovative e-book publishers Touch Press, creators of the best-selling e-books for iPad "The Elements" and "Solar System." Both books were also published in print by Black Dog & Leventhal.

Life's Ratchet: How Molecular Machines Extract Order from Chaos


Peter M. Hoffmann - 2012
    But molecules, such as water and sugar, are not alive. So how do our cells--assemblies of otherwise "dead" molecules--come to life, and together constitute a living being? In "Life's Ratchet," physicist Peter M. Hoffmann locates the answer to this age-old question at the nanoscale. The complex molecules of our cells can rightfully be called "molecular machines," or "nanobots"; these machines, unlike any other, work autonomously to create order out of chaos. Tiny electrical motors turn electrical voltage into motion, tiny factories custom-build other molecular machines, and mechanical machines twist, untwist, separate and package strands of DNA. The cell is like a city--an unfathomable, complex collection of molecular worker bees working together to create something greater than themselves. Life, Hoffman argues, emerges from the random motions of atoms filtered through the sophisticated structures of our evolved machinery. We are essentially giant assemblies of interacting nanoscale machines; machines more amazing than can be found in any science fiction novel. Incredibly, the molecular machines in our cells function without a mysterious "life force," nor do they violate any natural laws. Scientists can now prove that life is not supernatural, and that it can be fully understood in the context of science. Part history, part cutting-edge science, part philosophy, "Life's Ratchet" takes us from ancient Greece to the laboratories of modern nanotechnology to tell the story of our quest for the machinery of life.

My Husband and Other Animals


Janaki Lenin - 2012
    So he discarded his watch and shoes, and stripped down to a loin cloth. Not the best attire for his first brush with the devil nettle!Whats it like being married to Rom Whitaker herpetologist, wildlife conservationist, and founder of the Madras Snake Park and Madras Crocodile Bank? Janaki Lenin, his wife, tells us, Theres never a dull moment.In this compilation of stories, Janaki also an animal enthusiast gives us a peek into the zany and unpredictable world that Rom and she have built together, deep in southern India. They battle tree frogs that insist on colonising their house, travel to the wilds of the world pursuing venomous snakes and monster crocodiles, devote precious hours to befriending Gila monsters, playing with porcupines, and taming opinionated shrews.Entertaining, playful, and downright amusing, the essays shed light on the kingdoms of beasts and plants. They provide flashes of insight into animal disposition relate human stories about the world and our place in it, and demystify natures secret code. Most of all, they highlight Rom and Janakis wide-eyed wonder at sharing this diverse planet with all creatures, large and small.About the AuthorJanaki Lenin has always had an interest in animals but living with Rom took it to the stratospheric level. They lived in the Madras Crocodile Bank for a few years, surrounded by thousands of crocodiles, snakes, turtles, and lizards. Rom and Janaki made documentaries about wildlife in wild places for a living.When they moved to their farm in rural Tamil Nadu, Janaki thought it would be a perfect retreat after the many arduous months of filming. Instead, a whole new set of challenges popped up from pesky tree frogs and adamant Russells vipers to a dog-eating leopard. She thinks shes made her peace with the many wild creatures who have staked claim to their farm, but who knows what tomorrow may bring. Rom and Janaki live with four dogs, a pair of emus, a flock of geese, and a pig. Its her childhood dream come true.

The Particle at the End of the Universe: How the Hunt for the Higgs Boson Leads Us to the Edge of a New World


Sean Carroll - 2012
    It had to be found. But projects as big as CERN’s Large Hadron Collider don’t happen without incredible risks – and occasional skullduggery. In the definitive account of this landmark event, Caltech physicist and acclaimed science writer Sean Carroll reveals the insights, rivalry, and wonder that fuelled the Higgs discovery, and takes us on a riveting and irresistible ride to the very edge of physics today.

Consciousness: Confessions of a Romantic Reductionist


Christof Koch - 2012
    This engaging book--part scientific overview, part memoir, part futurist speculation--describes Koch's search for an empirical explanation for consciousness. Koch recounts not only the birth of the modern science of consciousness but also the subterranean motivation for his quest--his instinctual (if "romantic") belief that life is meaningful.Koch describes his own groundbreaking work with Francis Crick in the 1990s and 2000s and the gradual emergence of consciousness (once considered a "fringy" subject) as a legitimate topic for scientific investigation. Present at this paradigm shift were Koch and a handful of colleagues, including Ned Block, David Chalmers, Stanislas Dehaene, Giulio Tononi, Wolf Singer, and others. Aiding and abetting it were new techniques to listen in on the activity of individual nerve cells, clinical studies, and brain-imaging technologies that allowed safe and noninvasive study of the human brain in action.Koch gives us stories from the front lines of modern research into the neurobiology of consciousness as well as his own reflections on a variety of topics, including the distinction between attention and awareness, the unconscious, how neurons respond to Homer Simpson, the physics and biology of free will, dogs, Der Ring des Nibelungen, sentient machines, the loss of his belief in a personal God, and sadness. All of them are signposts in the pursuit of his life's work--to uncover the roots of consciousness.

Extremes: Life, Death and the Limits of the Human Body


Kevin Fong - 2012
    Drawing on his own experiences in trauma surgery as an anaesthetist and intensive care expert, 'Extremes' is Kevin Fong's account of the way cutting-edge medicine is pushing the envelope of human survival.

The Speed Of Time


Sharad Nalawade - 2012
    The world you live in is stranger than fiction... as you read this, you exist in other places at the same time. Do not regret having missed the chance to realize your dreams, for you may just have fulfilled it in another universe.. * Are the trillions of atoms that make you, nothing but vibrations in 10 dimensions?* Is it true that we are all connected with each other?* Can you go into the future to change the present?* Why do scientists and philosophers struggle with the concept of Time?* Can science explain consciousness through physics?* Is our fate driven by the underlying randomness in nature?* Is nature hiding the best-kept secrets which can never be unravelled by humans?The Speed of Time approaches the most complex and esoteric theories of science in lucid, clear and simple language and in the style of a thriller, leaving you wanting more... while addressing questions through the enigmatic theories in Physics such as Quantum Mechanics, Einstein's Theory of Relativity, Time, Chaos, and much more. Just start reading and you will not put it down.

The Joy of x: A Guided Tour of Math, from One to Infinity


Steven H. Strogatz - 2012
    do it? How should you flip your mattress to get the maximum wear out of it? How does Google search the Internet? How many people should you date before settling down? Believe it or not, math plays a crucial role in answering all of these questions and more.Math underpins everything in the cosmos, including us, yet too few of us understand this universal language well enough to revel in its wisdom, its beauty — and its joy. This deeply enlightening, vastly entertaining volume translates math in a way that is at once intelligible and thrilling. Each trenchant chapter of The Joy of x offers an “aha!” moment, starting with why numbers are so helpful, and progressing through the wondrous truths implicit in π, the Pythagorean theorem, irrational numbers, fat tails, even the rigors and surprising charms of calculus. Showing why he has won awards as a professor at Cornell and garnered extensive praise for his articles about math for the New York Times, Strogatz presumes of his readers only curiosity and common sense. And he rewards them with clear, ingenious, and often funny explanations of the most vital and exciting principles of his discipline.Whether you aced integral calculus or aren’t sure what an integer is, you’ll find profound wisdom and persistent delight in The Joy of x.

Of Birds and Birdsong


M. Krishnan - 2012
    In this book, many of them are brought to vivid life by one of the country’s greatest naturalists and nature writers.M. Krishnan’s prose is studded with evocative descriptions of nature, literary allusions, stylistic flourishes, humour, and most rewardingly, precise observations and original insights into over a hundred species of birds in a variety of habitats. This is a work that will delight bird lovers of every stripe.As Zafar Futehally, one of the country’s best known ornithologists, says in his forward, ‘Every piece in this collection has something even for the seasoned naturalist, and even his description of common events holds your interest because of the writing.’

Rabbits with Horns and Other Astounding Viruses


Carl Zimmer - 2012
    Three short discussions, each of a particular virus.

The Universe in Zero Words: The Story of Mathematics as Told Through Equations


Dana Mackenzie - 2012
    Dana Mackenzie starts from the opposite premise: He celebrates equations. No history of art would be complete without pictures. Why, then, should a history of mathematics -- the universal language of science -- keep the masterpieces of the subject hidden behind a veil?"The Universe in Zero Words" tells the history of twenty-four great and beautiful equations that have shaped mathematics, science, and society -- from the elementary (1+1 = 2) to the sophisticated (the Black-Scholes formula for financial derivatives), and from the famous (E = mc^2) to the arcane (Hamilton's quaternion equations). Mackenzie, who has been called a "popular-science ace" by Booklist magazine, lucidly explains what each equation means, who discovered it (and how), and how it has affected our lives.(From the jacket copy.)Note: The Princeton University Press version (black cover) is for sale in the English-speaking world outside Australia. The Newsouth Press version (blue cover) is for sale in Australia. The two versions are identical except for the covers.

Last Launch: Discovery, Endeavour, Atlantis


Dan Winters - 2012
    In the twentieth century, that drive took us to the moon and inspired dreams of setting foot on other planets and voyaging among the stars. The vehicle we built to launch those far journeys was the space shuttle—Columbia, Challenger, Discovery, Atlantis, and Endeavour. This fleet of reusable spacecraft was designed to be our taxi to earth orbit, where we would board spaceships heading for strange new worlds. While the shuttle program never accomplished that goal, its 135 missions sent more than 350 people on a courageous journey into the unknown. Last Launch is a stunning photographic tribute to America’s space shuttle program. Dan Winters was one of only a handful of photographers to whom NASA gave close-range access to photograph the last launches of Discovery, Atlantis, and Endeavour. Positioning automatically controlled cameras at strategic points around the launch pad—some as close as seven hundred feet—he recorded images of take-offs that capture the incredible power and transcendent beauty of the blast that sends the shuttle hurtling into space. Winters also takes us on a visual tour of the shuttle as a marvel of technology—from the crew spaces with their complex instrumentation, to the massive engines that propelled the shuttle, to the enormous vehicle assembly building where the shuttles were prepared for flight. A unique historical document, Last Launch powerfully evokes an all-American story—the quest for new frontiers.

Move to Cambodia: A guide to living and working in the Kingdom of Wonder


Lina Goldberg - 2012
    But Cambodia wasn't considered by any but the most adventurous--until now. The Southeast Asian country is quickly becoming a hot destination for potential expats, from artists and volunteers to development workers and retirees. Now those making the move, or just daydreaming about it, have the perfect resource--Move to Cambodia: A Guide to Living and Working in the Kingdom of Wonder. It’s a detailed 175-page book that explains everything from budgeting for a move to bargaining with a tuk tuk driver.Move to Cambodia includes more than a hundred topics to help new expats meet the challenges of moving to Cambodia.

Eight Amazing Engineering Stories: Using the Elements to Create Extraordinary Technologies


Bill Hammack - 2012
    In eight chapters, the EngineerGuy team exposes the magnificence of the innovation and engineering of digital camera imagers, tiny accelerometers, atomic clocks, enriching fissile material, batteries, anodizing metals, microwave ovens, and lasers. To help readers of all backgrounds, the book also includes introductions to the scientific principles necessary for a deeper understanding of the material presented in the chapters. The reader will be delighted by primers on waves, nuclear structure, and electronic transitions. It also features “In depth” sections on entropy, semiconductors, and the mathematics of capacitors.

Revolutions in Twentieth-Century Physics


David J. Griffiths - 2012
    Exploring the four pillars of modern physics - relativity, quantum mechanics, elementary particles and cosmology - this clear and lively account will interest anyone who has wondered what Einstein, Bohr, Schr�dinger and Heisenberg were really talking about. The book discusses quarks and leptons, antiparticles and Feynman diagrams, curved space-time, the Big Bang and the expanding Universe. Suitable for undergraduate students in non-science as well as science subjects, it uses problems and worked examples to help readers develop an understanding of what recent advances in physics actually mean.

The Social Conquest of Earth


Edward O. Wilson - 2012
    Refashioning the story of human evolution in a work that is certain to generate headlines, Wilson draws on his remarkable knowledge of biology and social behavior to show that group selection, not kin selection, is the primary driving force of human evolution. He proves that history makes no sense without prehistory, and prehistory makes no sense without biology. Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, Wilson presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

Gravity's Engines: How Bubble-Blowing Black Holes Rule Galaxies, Stars, and Life in the Cosmos


Caleb Scharf - 2012
    Often billions of times more massive than the Sun, they lurk in the inner sanctum of almost every galaxy of stars in the universe. They're mysterious chasms so destructive and unforgiving that not even light can escape their deadly wrath.Recent research, however, has led to a cascade of new discoveries that have revealed an entirely different side to black holes. As the astrophysicist Caleb Scharf reveals in Gravity's Engines, these chasms in space-time don't just vacuum up everything that comes near them; they also spit out huge beams and clouds of matter. Black holes blow bubbles.With clarity and keen intellect, Scharf masterfully explains how these bubbles profoundly rearrange the cosmos around them. Engaging with our deepest questions about the universe, he takes us on an intimate journey through the endlessly colorful place we call our galaxy and reminds us that the Milky Way sits in a special place in the cosmic zoo—a "sweet spot" of properties. Is it coincidental that we find ourselves here at this place and time? Could there be a deeper connection between the nature of black holes and their role in the universe and the phenomenon of life? We are, after all, made of the stuff of stars.

The Whole Story of Climate: What Science Reveals About the Nature of Endless Change


E. Kirsten Peters - 2012
    What emerges is a much more complex and nuanced picture than is usually presented. For more information - and a book club guide - go to www.climatewholestory.com

Energy for Future Presidents: The Science Behind the Headlines


Richard A. Muller - 2012
    citizens that nothing has more impact on our lives than the supply of and demand for energy. Its procurement dominates our economy and foreign policy more than any other factor. But the “energy question” is more confusing, contentious, and complicated than ever before. We need to know if nuclear power will ever really be safe. We need to know if solar and wind power will ever really be viable. And we desperately need to know if the natural gas deposits in Pennsylvania are a windfall of historic proportions or a false hope that will create more problems than solutions. Richard A. Muller provides all the answers in this must-read guide to our energy priorities now and in the coming years.

The Scientists: An Epic of Discovery


Andrew Robinson - 2012
    Theories, discoveries,and technologies—from relativity, the genetic code, and the periodictable to synthetic drugs, nuclear weapons, and brain scans—have transformedthe physical world and our lives.Copernicus, Crick, Watson, Galileo, Marie Curie: these are some ofthe forty pioneers behind modern science whose stories are exploredhere. The scientists come from around the globe and represent multiplenationalities—American, English, German, French, Dutch, Czech,Indian, Japanese, and more. Often unorthodox thinkers, they frequentlyhad to struggle against hostile contemporaries to gain recognition fortheir ideas and discoveries.All the major scientific disciplines are covered, including astronomy,biology, biochemistry, chemistry, computing, ecology, geology, medicine,neurology, physics, and psychology, as well as mathematics.

The Best Science Writing Online 2012


Bora Zivkovic - 2012
    Featuring noted authors and journalists as well as the brightest up-and-comers writing today, this collection provides a comprehensive look at the fascinating, innovative, and trailblazing scientific achievements and breakthroughs of 2011, along with elegant and thoughtprovoking new takes on favorite topics. This is the sixth anthology of online essays edited by Bora Zivkovic, the blogs editor at Scientific American, and with each new edition, Zivkovic expands his fan base and creates a surge of excitement about upcoming compilations. Now everyone's favorite collection will reach new horizons and even more readers. Guest-edited and with an introduction by the renowned science author and blogger Jennifer Ouellette, The Best Science Writing Online 2012 marries cutting-edge science with dynamic writing that will inspire us all.

The Violinist's Thumb: And Other Lost Tales of Love, War, and Genius, as Written by Our Genetic Code


Sam Kean - 2012
    In The Violinist's Thumb, he explores the wonders of the magical building block of life: DNA.There are genes to explain crazy cat ladies, why other people have no fingerprints, and why some people survive nuclear bombs. Genes illuminate everything from JFK's bronze skin (it wasn't a tan) to Einstein's genius. They prove that Neanderthals and humans bred thousands of years more recently than any of us would feel comfortable thinking. They can even allow some people, because of the exceptional flexibility of their thumbs and fingers, to become truly singular violinists. Kean's vibrant storytelling makes science entertaining, explaining human history and whimsy while showing how DNA will influence our species' future.

Heavenly Mathematics: The Forgotten Art of Spherical Trigonometry


Glen van Brummelen - 2012
    Once at the heart of astronomy and ocean-going navigation for two millennia, the discipline was also a mainstay of mathematics education for centuries and taught widely until the 1950s. Glen Van Brummelen explores this exquisite branch of mathematics and its role in ancient astronomy, geography, and cartography; Islamic religious rituals; celestial navigation; polyhedra; stereographic projection; and more. He conveys the sheer beauty of spherical trigonometry, providing readers with a new appreciation of its elegant proofs and often surprising conclusions. Heavenly Mathematics is illustrated throughout with stunning historical images and informative drawings and diagrams. This unique compendium also features easy-to-use appendixes as well as exercises that originally appeared in textbooks from the eighteenth to the early twentieth centuries.

Why You Hear What You Hear: An Experiential Approach to Sound, Music, and Psychoacoustics


Eric J. Heller - 2012
    The book makes possible a deep intuitive understanding of many aspects of sound, as opposed to the usual approach of mere description. This goal is aided by hundreds of original illustrations and examples, many of which the reader can reproduce and adjust using the same tools used by the author (e.g., very accessible applets for PC and Mac, and interactive web-based examples, simulations, and analysis tools that can be found on the book's website: whyyouhearwhatyouhear.com). Readers are positioned to build intuition by participating in discovery.This truly progressive introduction to sound engages and informs amateur and professional musicians, performers, teachers, sound engineers, students of many stripes, and indeed anyone interested in the auditory world. The book does not hesitate to follow entertaining and sometimes controversial side trips into the history and world of acoustics, reinforcing key concepts. You will discover how musical instruments really work, how pitch is perceived, and how sound can be amplified with no external power source.Sound is key to our lives, and is the most accessible portal to the vibratory universe. This book takes you there.The first book on sound to offer interactive tools, building conceptual understanding via an experiential approachSupplementary website (http: //www.whyyouhearwhatyouhear.com) provides Java, MAX, and other free, multiplatform, interactive graphical and sound appletsExtensive selection of original exercises available on the web with solutionsNearly 400 full-color illustrations, many of simulations that students can do

TESLA - Unraveling the Genius of Nikola Tesla


Nicola Tesla - 2012
    His genius changed our world forever. Read stories about this legend.NIKOLA TESLA - MAN AHEAD OF HIS TIME (or How to Build a UFO)Nikola Tesla, inventor of alternating current motors, did the basic research for constructing electromagnetic field lift-and-drive aircraft/space craft. Man's Greatest Achievement by Nikola TeslaTo create and annihilate material substance, cause it to aggregate in forms according to his desire, would be the supreme manifestation of the power of Man’s mind, his most complete triumph over the physical world, his crowning achievement which would place him beside his Creator and fulfill his ultimate destiny.The Montauk Survivors: Their Stories and Struggles Was Tesla’s scientific discoveries the foundation for the MONTAUK Experiments? Meet the Survivors of the Montauk Project: Al Bielek, Preston Nichols, Duncan Cameron and Stewart Swerdlow.Time TravelTime travel is the concept of moving between different points in time in a manner analogous to moving between different points in space, either sending objects (or in some cases just information) backwards in time to some moment before the present, or sending objects forward from the present to the future

The Psychology of Price: How to use price to increase demand, profit and customer satisfaction


Leigh Caldwell - 2012
     Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover why price is a psychological issue – and how to make the most of that knowledge. Written by the founder of the UK’s leading pricing consultancy Inon – whose clients range from the BBC and confused.com to Grants Whisky and HM Treasury - The Psychology of Price offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase – and to learn the actual research methods and pricing techniques used by multinational companies. A practical, jargon-free workbook, The Psychology of Price demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate more demand, more profit and more customer value today. Inside The Psychology of Price, you can learn: -How to get people to expect to pay more -How presenting products that nobody wants can influence what customers are willing to pay -How upselling by low-cost add-ons can increase sales and perceived value Crucially, The Psychology of Price will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service. What have you got to lose?

Computational Fairy Tales


Jeremy Kubica - 2012
    The goal of this book is not to provide comprehensive coverage of each topic, but rather to provide a high level overview of the breadth and excitement of computer science. It's a quest that will take you from learning the basics of programming in a blacksmith's forge to fighting curses with recursion. Fifteen seers delivered the same prophecy, without so much as a single minstrel to lighten the mood: an unknown darkness threatens the kingdom. Suddenly, Princess Ann finds herself sent forth alone to save the kingdom. Leaving behind her home, family, and pet turtle Fido, Princess Ann must face goblin attacks, magical curses, arrogant scholars, an unpleasant oracle, and rude Boolean waiters. Along the way she must build a war chest of computational knowledge to survive the coming challenge.

The Evolved Apprentice: How Evolution Made Humans Unique


Kim Sterelny - 2012
    Change has been rapid (in evolutionary terms) and pervasive. Morphology, life history, social life, sexual behavior, and foraging patterns have all shifted sharply away from those of the other great apes. In The Evolved Apprentice, Kim Sterelny argues that the divergence stems from the fact that humans gradually came to enrich the learning environment of the next generation. Humans came to cooperate in sharing information, and to cooperate ecologically and reproductively as well, and these changes initiated positive feedback loops that drove us further from other great apes.Sterelny develops a new theory of the evolution of human cognition and human social life that emphasizes the gradual evolution of information-sharing practices across generations and how these practices transformed human minds and social lives. Sterelny proposes that humans developed a new form of ecological interaction with their environment, cooperative foraging. The ability to cope with the immense variety of human ancestral environments and social forms, he argues, depended not just on adapted minds but also on adapted developmental environments.

Secret Lives of Ants


Jae Choe - 2012
    O. Wilson, Jae Choe takes readers into a miniature world dominated by six-legged organisms. This is the world of the ant, an insect that humans, as well as most other life forms, depend upon for their very survival.Easily one of the most important animals on earth, ants seem to mirror the actions, emotions, and industries of the human population, often more effectively than humans do themselves. They developed ranching and farming long before humans, and their division of labor resembles the assembly lines of automobile factories and multinational enterprises. Self-sacrifice and a finely tuned chemical language are the foundations of their monarchical society, which is capable of waging large-scale warfare and taking slaves. Tales of their massacres and atrocities, as well as struggles for power, are all too reminiscent of our own. The reality of ant society is more fascinating than even the most creative minds could imagine. Choe combines expert scientific knowledge with a real passion for these miniscule marvels. His vivid descriptions are paired with captivating illustrations and photographs to introduce readers to the economics, culture, and intrigue of the ant world. All of nature is revealed through the secret lives of the amazing ants. In the words of the author, "Once you get to know them, you’ll love them."

The Carbon Cycle: Crossing the Great Divide


Kate Rawles - 2012
    The story of 'outdoor philosopher' Kate Rawles' 4553-mile bicycle trip from Texas to Alaska, interviewing Americans about climate change.

Neuropsychedelia: The Revival of Hallucinogen Research Since the Decade of the Brain


Nicolas Langlitz - 2012
    After the breakdown of this previously prospering area of psychopharmacology, and in the wake of clashes between counterculture and establishment in the late 1960s, a new generation of hallucinogen researchers used the hype around the neurosciences in the 1990s to bring psychedelics back into the mainstream of science and society. This book is based on anthropological fieldwork and philosophical reflections on life and work in two laboratories that have played key roles in this development: a human lab in Switzerland and an animal lab in California. It sheds light on the central transnational axis of the resurgence connecting American psychedelic culture with the home country of LSD. In the borderland of science and religion, Neuropsychedelia explores the tensions between the use of hallucinogens to model psychoses and to evoke spiritual experiences in laboratory settings. Its protagonists, including the anthropologist himself, struggle to find a place for the mystical under conditions of late-modern materialism.

Evolving: The Human Effect and Why It Matters


Daniel J. Fairbanks - 2012
    The author not only uses evidence from archaeology, geography, anatomy, biochemistry, radiometric dating, cell biology, chromosomes, and DNA to establish the inescapable conclusion that we evolved and are still evolving, he also explains in detail how health, food production, and human impact on the environment are dependent on our knowledge of evolution. This is essential reading for gaining a fuller appreciation of who we are, our place in the great expanse of life, and the importance of our actions.

The Sibyl Reborn


J. Perry Kelly - 2012
    When Cassandra Shavano--newlywed, avid hiker, environmentalist--resorts to metaphysics to reshape her destiny, she entangles the immediate fates of eight people, a teenage ghost, the CIA, mankind, and its parent species. Trapped in a karmic labyrinth fraught with seduction, betrayal, and murder, can she unearth Man's darkest secret, escape the maze, and solve an impossible riddle, or will the curse win again with forever at stake for humanity and Earth?

Knowledge and Knowers: Towards a realist sociology of education


Karl Maton - 2012
    While knowledge should be central to educational research, it focuses on processes of knowing and condemns studies of knowledge as essentialist. This book unfolds a sophisticated theoretical framework for analysing knowledge practices: Legitimation Code Theory or 'LCT'. By extending and integrating the influential approaches of Pierre Bourdieu and Basil Bernstein, LCT offers a practical means for overcoming knowledge-blindness without succumbing to essentialism or relativism.Through detailed studies of pressing issues in education, the book sets out the multi-dimensional conceptual toolkit of LCT and shows how it can be used in research. Chapters introduce concepts by exploring topics across the disciplinary and institutional maps of education:-how to enable cumulative learning at school and university-the unfounded popularity of 'student-centred learning' and constructivism -the rise and demise of British cultural studies in higher education-the positive role of canons -proclaimed 'revolutions' in social science -the 'two cultures' debate between science and humanities-how to build cumulative knowledge in research-the unpopularity of school Music-how current debates in economics and physics are creating major schisms in those fields.LCT is a rapidly growing approach to the study of education, knowledge and practice, and this landmark book is the first to systematically set out key aspects of this theory. It offers an explanatory framework for empirical research, applicable to a wide range of practices and social fields, and will be essential reading for all serious students and scholars of education and sociology.