Design thinking handbook


Eli Woolery
    

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)


Kivi Leroux Miller - 2013
    . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions  This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Don't Give Your Work Away For Free


Thaddeus Cooper - 2014
    In this linear construct, you go to work for a week and at week’s end you are compensated for that work. The next week you do more work and are compensated for that work, and so on. This is a common agreement between employers and employees in many countries, including the United States. The purpose of this book is to challenge that construct. It is the author's intent to suggest a more profitable arrangement for the creator of the product — the worker. The notion is that one could work on a project for a certain amount of time but the product of that project could pay dividends for a longer term. One might work for a week and be paid for the product of that work every week for many years. Imagine how this construct would compound income week after week, project after project. At some point, with numerous streams of income from a growing number of completed projects, one would be able to discontinue taking on new projects if he or she desired, living off the residuals of the projects he or she created to that point. Indeed, one could take a vacation, still earning income from work he or she completed long ago. With the help of Dr. Frederick Von Greensburg, Thaddeus Cooper breaks down the concept of passive income and outlines a strategy for creating streams of this revenue to supplement or replace traditional income. A self-help book for the masses and a manifesto for the most creative among us, Don't Give Your Work Away For Free: A free ebook by Thaddeus Cooper is a MUST READ!

Writing Without Rules: How to Write & Sell a Novel Without Guidelines, Experts, or (Occasionally) Pants


Jeff Somers - 2018
    And all of them are phonies. Well, not completely. There are real, applicable techniques and strategies in any writing reference to help you. But the idea that there's only one way of writing? Nuts! With unconventional approaches to the craft, fresh angles on novel writing and selling, a healthy dose of humor, and no promise of refunds, Writing Without Rules is for those writers who have tried and tried again--and are ready to success on their own terms. In these pages, accomplished author Jeff Somers will show you:The key to a successful writing career is doing the actual writing, no matter the circumstances.Fantastic ideas are available everywhere--you just need to know how to tap into sources through a variety of approaches.Important craft aspects that you should focus on, such as characters and dialogue, while spending less time on others, like setting.Effective ways to get published--whether it's traditional or self-publishing--and how to supplement your income.Whether you're a plotter, a pantser, or somewhere in-between, Writing Without Rules is for those writers who are looking for a fresh take on tackling the challenge of writing and selling a novel, and building a career. As Somers will show you, it's less about being perfect in everything, and more about having the confidence to complete everything.

Think Like a Lawyer Don't Act Like One


Aernoud Bourdrez - 2013
    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy


Joey Reiman - 2012
    Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself what gets me up in the morning? instead of what keeps me up at night?

Sponge: Leadership Lessons I Learnt From My Clients


Ambi Parameswaran - 2018
    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

Often Wrong, Never in Doubt: Unleash the Business Rebel Within


Donny Deutsch - 2005
    It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their company, their business, their industry.If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for it? Donny Deutsch built a billion-dollar media business asking himself the basic question, "Why Not Me?" Once the reader asks—and answers—that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture.Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. It's Donny's story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It's also a useful guide for dating.)

How Your Book Sells Itself


Bethany Atazadeh - 2019
    It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.

Crazy Stupid Money (Kindle Single)


Rachel Shukert - 2015
    On social media and beyond, we dish on all aspects of our personal lives: our relationships, our children, our sex lives, our health. But there's one thing that no one ever mentions-- our money. How much do we actually have? Who makes it? And how does that make us feel about ourselves? These are the uncomfortable questions that Rachel Shukert managed to avoid for years, buffered from the gnawing anxiety of her patched-together freelance living by the comfortable salary of her loving and successful husband. But when a sudden change in circumstances forced her to step up and start supporting her family for the first time, she had to face the depth of her phobias about money for the first time, and truth about the damage they had caused to her relationship. It wasn't pretty. Plates were thrown. Police were called. Accountants were vomited on -- or at least, near. And a marriage was pushed to the breaking point by the curious power that money -- or the lack of it -- has in our lives. Hilarious, painful, and searingly honest, CRAZY STUPID MONEY tells the hard truth about all the things that married people (not to mention not-quite-successful creative freelancers) never talk about but desperately wish someone would. The story of how one couple broke themselves down and struggled to come back together again, it's an unflinching look at what we talk about when we DON'T talk about money -- and how alone it makes us feel.RACHEL SHUKERT is a television writer living in Los Angeles. She is the author of five books, including the memoir EVERYTHING IS GOING TO BE GREAT and the Kindle Single LET ME BE YOUR STAR. You can follow her on Twitter At @RachelShukertCover Design by Adil Dara

Finding My Badass Self: A Year of Truths and Dares


Sherry Stanfa-Stanley - 2017
    Her escapades range from visiting a nude beach with her seventy-five-year-old mother in tow to going on a raid with a vice squad and SWAT team to crashing a wedding (where she accidentally catches the bouquet). While finding her courage in the most unlikely of circumstances, Sherry ultimately finds herself. For midlifers, fatigued parents, and anyone who may be discontent with their life and looking to shake things up, try new things, or just escape, Finding My Badass Self is proof it's never too late to reinvent yourself--and that the best bucket list of all may be an unbucket list.

How to Design TED Worthy Presentation Slides: Presentation Design Principles from the Best TED Talks (How to Give a TED Talk)


Akash Karia - 2013
    It is based on an extensive analysis of some of the best TED speakers, such as Brene Brown, Daniel Pink, Amy Cuddy, Larry Lessig, Seth Godin, Bill Gates and many, many more. Included in the book are sample sexy slides from TED talks, as well as from across the web, to help you master the art of presentation design. Learn how to breathe life into your slides, instead of draining it out of your audience By the end of this guide, you too will be able to create sexy presentation slides that keep your audiences mesmerized. More importantly, you will be able to design presentations that breathe life into your slides, instead of draining it out of your audience. Not convinced yet? Here’s just a taste of what you’ll learn inside the book:•The most common mistake most presenters make – and how you can avoid it•The one principle that will make you better than 90% of most speakers•How to quickly create a presentation storyboard•Bill Gates’ trick for transforming his slides from dull to dashing•The Seth Godin presentation formula•The importance of contrast•Locating and using sexy fonts•Spicing up your presentations with video•Displaying data without being dull•Ensuring consistency between slides•How to deliver a great TED talk (or any other speech or presentation)•And much, much more…If you're ready to create sexy, mesmerizing slides, then scroll up and buy the book to get started...

Beginners Quick Guide to Passive Income: Learn Proven Ways to Earn Extra Income in the Cyber World


Alex Nkenchor Uwajeh - 2014
    In fact, there are so many different ways to earn income online and you have the freedom to create your business around those options that suit you best. Perhaps the biggest benefit to generating an income online is that you have the freedom to create multiple streams of income from your efforts If you’re serious, it’s also possible to grow your online income to the point where it totally replaces the income you get from your day job. The opportunities outlined in this book give you some insight into some highly effective ways to generate real income streams Are you ready to get started? Let’s go… Other Books:- *Bitcoin and Digital Currency for Beginners: The Basic Little Guide *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments *Nigerian Stock Market Investment: 2 Books with Bonus Content *The Dividend Millionaire: Investing for Income and Winning in the Stock Market *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market *Guide to Investing in the Nigerian Stock Market *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon) *Beginners Basic Guide to Investing in Gold and Silver Boxed Set *Beginners Basic Guide to Stock Market Investment Boxed Set *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide * Taming the Tongue: The Power of Spoken Words

Untitled


Blaine Hogan - 2011
    The blank page.It has so much power.Some days it's terrifying, sometimes thrilling, but mostly it's just plain old scary.It is the reason many people never finish that novel, or complete that project, or follow through with that one thing they used to dream about.Sadly, it is the reason many people never even begin.Blaine Hogan's manifesto, UNTITLED: Thoughts on the Creative Process is here to change all that.As an artist who has designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and is now a creative director at one of the largest churches in North America, Blaine walks you through the creative process of attacking the blank page, executing vision, finding the importance of contemplation, fighting the battle with resistance, and learning from your failures.Blank pages be gone!Read UNTITLED and get ready to fill those suckers with good and meaningful work.

Write Short Kindle Books: A Self-Publishing Manifesto for Non-Fiction Authors (Indie Author Success #1)


Nathan Meunier - 2015
    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!