At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

    He presents convincing arguments that when leaders emulate these qualities, they will inspire and empower the people they have been called to lead. Reflection and discussion questions and assessment questions make this ideal for group use. Conversational in tone and seasoned with real-life stories from his own successes and failures as a leader, Robinson helps Christian leaders wrestle with four questions that emerge from John’s introduction of Jesus, “and the word became flesh and dwelt among us….” • Jesus dwelt with those he led, how can I be closer to those I lead? • Jesus disciples beheld him, how can I be more transparent with those I lead? • The glory of Jesus was a reflection of his father, am I seeking my own glory? • Jesus led with grace and truth, how can I lead with grace and truth? The Incarnate Leader is indispensable reading for anyone in a position of leadership – whether in a church setting, corporation, school board, or home. The book is packaged as a short one-evening read, similar to other popular business books.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

    Brought up to compete rigorously in all areas of his life, he dropped out of Harvard in 1975 to follow his dream of starting his own firm. He formed "Micro-Soft" and set about coding his way to the top. But creating software language was just the beginning of a journey that would eventually see Gates become the wealthiest man in the world. He not only knew how to develop a product, but was great at selling it too, becoming a figurehead of the staid but booming corporate America. In recent years, Gates turned away from the computer screen to combat injustices in the world, channeling huge amounts of his personal fortune into the Bill and Melinda Gates Foundation, a body whose operations are changing the way the charity sector goes about its business. How to Think Like Bill Gates reveals the key motivations, decisions, and philosophies that made Gates a name synonymous with success. Studying how he honed his business acumen, faced down all competitors, overcame adversity, and stood strong in the face of overwhelming odds, with quotes and passages by and about him, you too can learn to think like Bill Gates.

    Instead, he was the ‘CEO’ of a large temple. Guided by his guru A C Bhaktivedanta Srila Prabhupada. Propelled forward by the Divine Plan.A chance meeting with Mohandas Pai inspired Madhu Pandit to use the spare capacity in the ISKCON kitchen. To start a mid-day meal program for 1500 children, in and around Bangalore. Today, Akshaya Patra is the world’s largest NGO-led mid-day meal program, with 27 kitchens across 11 states. Serving 1.6 million hot lunches to government schools each day.This is the exciting story of spiritualists and capitalists coming together to launch a unique start-up. And taking it to scale. A ‘Made in India’ success story using the head, the heart and a whole lot of soul.

    It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back.Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women.Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.

    It is a list of 597 Business Ideas and a few proven strategies to make them a reality. Pointers of what to do next once you've decided on a business option - and - where to get further training if needed. Whether you are looking to turn your passions and talents into a business, replace a job you hate or travel indefinitely, supported by a location independent business, this book will provide you with an abundance of ideas on how to do just that! Both online and local/offline options are covered as well as the use of platforms like: * Youtube * Podcasting * Kindle Publishing * Course Creation * eCommerce * Blog to broaden your reach and create additional income streams in your niche of choice. Looking to turn your house or car into an income stream? You will find many ideas here, some you probably never considered.... PLEASE NOTE: this short little book does NOT provide detailed business plans or blueprints although a few general tactics are shared to get you started and relevant training resources are linked. The book does provide: * a list of 597 Ideas - a number of good training resources to help you with the next steps - an extensive list of platforms for both eCommerce and Freelancing business options - basic tips for niche selection, branding and further resources for marketing. If you want to find out how to start a small business from home, this book will give you many ideas on how you can turn your passions and talents into a profitable business. The 597 Business Ideas are grouped into the following skill groups to make the search easier: * Administrative * Arts & Crafts * Beauty * Car Skills & Use your Car * Computers * Consulting & Coaching * Cooking & Baking * Design * Electronics * Fashion * Finance * Fitness & Weight Loss * Foreign Language * Gardening * Handyman * Your Home * Humor / Comedy * Kids * Marketing * Movies * Music & Audio * Organizing * People Skills * Pets * Photo & Video * Reading * Dating & Relationships * Sports * Teaching * Travel * Web Skills * Writing * Misc. Ready to start a home based business, doing something you love?

    eGrade Plus offers an integrated suite of teaching and learning resources, including an online version of Black's Business Statistics for Contemporary Decision Making, Fourth Edition Update, in one easy-to-use Web site. Organized around the essential activities you perform in class, eGrade Plus helps you: Create class presentation using a wealth of Wiley-provided resources. you may easily adapt, customize, and add to his content to meet the needs of your course. Automate the assigning and grading of homework or quizzes by using Wiley-provided question banks, or by writing your won. Student results will be automatically graded and recorded in your gradebook. Track your students' progress. An instructor's gradebook allows you to an analyze individual and overall class results to determine each student's progress and level of understanding. Administer your course. eGrade Plus can easily be integrated with another course management system, gradebook, or other resources you are using in your class. Provide students with problem-solving support. eGrade Plus can link homework problems to the relevant section of the online text, providing context-sensitive help. Best of all, instructors can arrange to have eGrade Plus packaged FREE with new copies of Business Statistics for Contemporary Decision Making, Fourth Edition Update, All instructors have to do is adopt the eGrade Plus version of this book and activate their eGrade Plus course.

    

    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

    As opposed to focusing on "fitting it all in," time management, and leaning in, as so many books geared at ambitious women do, this book embraces the notion that through doing less women can have--and be--more. The addiction to busyness and the obsession with always trying to do more leads women, especially working mothers, to feel like they're always failing their families, their careers, their spouses, and themselves. This book will give women the permission and tools to change the way they approach their lives and allow them to embrace living in tune with the cyclical nature of the feminine, cutting out the extraneous busyness from their lives so they have more satisfaction and joy, and letting themselves be more often instead of doing all the time.Do Less offers the reader a series of 14 experiments to try to see what would happen if she did less in one specific way. So, rather than approaching doing less as an entire life overhaul (which is overwhelming in and of itself), this book gives the reader bite-sized steps to try incorporating over 2 weeks!

    This is a summary of First Break all the rulesThe complete book can be found here: First, Break All the Rules: What the World's Greatest Managers Do Differently

    Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

    Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdar’s Rokda features the stories of a few pioneering men from this mercantile community—Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal; Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota—amongst others. Through the triumphs and tribulations of these men in the epoch marking India’s entire post independence struggle with entrepreneurship—from the License Raj to the opening up of the floodgates in 1991, and the dawn of the digital era—Rokda seeks to uncover the indomitable spirit of the Baniya.