Book picks similar to
The Unseen Power: Public Relations: A History by Scott M. Cutlip


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Fear Itself: The New Deal and the Origins of Our Time


Ira Katznelson - 2013
    Ira Katznelson, “a towering figure in the study of American and European history” (Cornel West), boldly asserts that, during the 1930s and 1940s, American democracy was rescued yet distorted by a unified band of southern lawmakers who safeguarded racial segregation as they built a new national state to manage capitalism and assert global power. This original study brings to vivid life the politicians and pundits of the time, including Walter Lippmann, who argued that America needed a dose of dictatorship; Mississippi’s five-foot-two Senator Theodore Bilbo, who advocated the legal separation of races; and Robert Oppenheimer, who built the atomic bomb yet was tragically undone by the nation’s hysteria. Fear Itself is a necessary work, vital to understanding our world—a world the New Deal first made.

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does


Ray Higdon - 2018
    Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession. In this book you will learn what truly works when it comes to using social media in your network marketing business including: The types of social media posts you should be focusing on and the things you must avoid sharing What you should and should not include as part of your profile A four-step process for creating freakishly effective Facebook lives The right way to reach out to someone on social media and what to say How to follow up when people “disappear” What to do if you’ve been doing it all wrong! And so much more… If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read. Get it today!

The Paranoid Style in American Politics and Other Essays


Richard Hofstadter - 1964
    In The Paranoid Style in American Politics, acclaimed historian Richard Hofstadter examines the competing forces in American political discourse and how fringe groups can influence — and derail — the larger agendas of a political party. He investigates the politics of the irrational, shedding light on how the behavior of individuals can seem out of proportion with actual political issues, and how such behavior impacts larger groups. With such other classic essays as “Free Silver and the Mind of 'Coin' Harvey” and “What Happened to the Antitrust Movement?”, The Paranoid Style in American Politics remains both a seminal text of political history and a vital analysis of the ways in which political groups function in the United States."Recent months have witnessed an attack of unprecedented passion and ferocity against the national government. The Republican Party has apparently embarked on a crusade to destroy national standards, national projects, and national regulations and to transfer domestic governing authority from the national government to the states. A near majority of the Supreme Court even seems to want to replace the Constitution by the Articles of Confederation…"Unbridled rhetoric is having consequences far beyond anything that antigovernment politicians intend. The flow of angry words seems to have activated and in a sense legitimized what the historian Richard Hofstadter called the 'paranoid strain' in American politics." - Arthur Schlesinger, Jr., Wall Street Journal, June 7, 1995

The President of Good and Evil


Peter Singer - 2004
    Bush seriously and puts his spotlight on Bush's claims to be a president who knows what is good and what is evil.

Foundations of Economic Prosperity


Daniel W. Drezner - 2013
    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

The Great Reversal: How America Gave Up on Free Markets


Thomas Philippon - 2019
    By lobbying against competition, the biggest firms drive profits higher while depressing wages and limiting opportunities for investment, innovation, and growth.Why are cell-phone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately he reached his surprising conclusion: American markets, once a model for the world, are giving up on healthy competition. Sector after economic sector is more concentrated than it was twenty years ago, dominated by fewer and bigger players who lobby politicians aggressively to protect and expand their profit margins. Across the country, this drives up prices while driving down investment, productivity, growth, and wages, resulting in more inequality. Meanwhile, Europe--long dismissed for competitive sclerosis and weak antitrust--is beating America at its own game.Philippon, one of the world's leading economists, did not expect these conclusions in the age of Silicon Valley start-ups and millennial millionaires. But the data from his cutting-edge research proved undeniable. In this compelling tale of economic detective work, we follow him as he works out the basic facts and consequences of industry concentration in the U.S. and Europe, shows how lobbying and campaign contributions have defanged antitrust regulators, and considers what all this means for free trade, technology, and innovation. For the sake of ordinary Americans, he concludes, government needs to return to what it once did best: keeping the playing field level for competition. It's time to make American markets great--and free--again.

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing


Jason Falls - 2011
    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

Great Answers To Tough Interview Questions


Martin Yate - 1985
    Dealing with the whole process, from creating a CV and answering the dreaded interview questions to negotiating a salary, this title is suitable for job-seekers at any stage of their career.

War by Other Means: Geoeconomics and Statecraft


Robert D. Blackwill - 2016
    Policies governing everything from trade and investment to energy and exchange rates are wielded as tools to win diplomatic allies, punish adversaries, and coerce those in between. Not so in the United States, however. America still too often reaches for the gun over the purse to advance its interests abroad. The result is a playing field sharply tilting against the United States.In a cogent analysis of why the United States is losing ground as a world power and what it can do to reverse the trend, War by Other Means describes the statecraft of geoeconomics: the use of economic instruments to achieve geopolitical goals. Geoeconomics has long been a lever of America’s foreign policy. But factors ranging from U.S. bureaucratic politics to theories separating economics from foreign policy leave America ill prepared for this new era of geoeconomic contest, while rising powers, especially China, are adapting rapidly. The rules-based system Americans set in place after World War II benefited the United States for decades, but now, as the system frays and global competitors take advantage, America is uniquely self-constrained. Its geoeconomic policies are hampered by neglect and resistance, leaving the United States overly reliant on traditional military force.Drawing on immense scholarship and government experience, Robert Blackwill and Jennifer Harris show that if America’s policies are left uncorrected, the price in American blood and treasure will only grow. What geoeconomic warfare requires is a new vision of U.S. statecraft.

While America Aged: How Pension Debts Ruined General Motors, Stopped the NYC Subways, Bankrupted San Diego, and Loom as the Next Financial Crisis


Roger Lowenstein - 2008
    With the narrative flair and talent for decoding financial ambiguities that readers have come to rely on, Lowenstein brilliantly chronicles three fascinating pension cases: the collapse of the over-obligated General Motors, the pension strike that halted New York City’s subways and effectively shut down the city, and the scandalous bankrupting of the affluent corner of Southern California, the city of San Diego. Not only compelling historical sagas rich with detail and unforgettable characters, each story also acts as an object lesson. Lowenstein warns that these pension wars are only the beginning of the retirement and healthcare crisis we will face if we don’t find ways to address this latest moral hazard. Governments and corporations across the country used pensions as a seemingly easy way to curry favor with unions (easy because the expense would be deferred until a later generation). But now, with cumulative retirement deficits approaching $1 trillion, the day of reckoning has arrived.Is there a way out? Lowenstein recognizes that fixing pensions will be difficult but securing retirement is a critical issue—especially in our rapidly aging country—and he proposes a cogent solution to the impending crisis. Masterfully written and convincingly argued, While America Aged is a timely and crucial wake-up call to a pension damaged America.

Our Undemocratic Constitution: Where the Constitution Goes Wrong (and How We the People Can Correct It)


Sanford Levinson - 2006
    Yet this is a document that regularly places in the White House candidates who did not in fact get a majority of the popular vote. It gives Wyoming the same number of votes as California, which has seventy times the population of the Cowboy State. And it offers the President the power to overrule both houses of Congress on legislation he disagrees with on political grounds. Is this a recipe for a republic that reflects the needs and wants of today's Americans?Taking a hard look at our much-venerated Constitution, Sanford Levinson here argues that too many of its provisions promote either unjust or ineffective government. Under the existing blueprint, we can neither rid ourselves of incompetent presidents nor assure continuity of government following catastrophic attacks. Less important, perhaps, but certainly problematic, is the appointment of Supreme Court judges for life. Adding insult to injury, the United States Constitution is the most difficult to amend or update of any constitution currently existing in the world today.Democratic debate leaves few stones unturned, but we tend to take our basic constitutional structures for granted. Levinson boldly challenges the American people to undertake a long overdue public discussion on how they might best reform this most hallowed document and construct a constitution adequate to our democratic values.

The Populist's Guide to 2020: A New Right and New Left are Rising


Krystal Ball - 2020
    Theirs is the only book that fuses the populist right and populist left to explain the rise of the Trump and Sanders movements. The authors curate an essential collection of their biting commentary, stunning predictions, media critiques, and reveal their vision for a working-class centered politics. No establishment media or political figure goes unscathed. This book reveals the white-hot core of The Hill Rising's meteoric rise in the alternative media space.We are living through chaotic, nerve-wracking, and occasionally terrifying times, but we hope you will find this book both hopeful and helpful. Nothing has made us more hopeful than our work together on Rising, watching what unfolds, laughing at the absurdities, and joining in our outrage at the often bipartisan rituals of manipulating our fellow citizens and viewing them with contempt. People are often confused by our politics and how much we end up in agreement. Ultimately, we have largely different policy prescriptions and beliefs. However, we do share a central diagnosis of the rot in this country, of how we got to this place, and a deep skepticism of power. It's amazing how far you can get when you start in the same place with a shared understanding of reality. It's a hell of a lot further than the shallow, fake civility politics that the forces of the status-quo say you must embrace-'Keep quiet and hold still while they rip you to shreds.' We take the opposite view. Speak up. Make people uncomfortable. Don't let the "experts" convince you that better isn't possible.

Is Shame Necessary?: New Uses for an Old Tool


Jennifer Jacquet - 2015
      In cultures that champion the individual, guilt is advertised as the cornerstone of conscience. But while guilt holds individuals to personal standards, it is powerless in the face of corrupt institutions. In recent years, we as consumers have sought to assuage our guilt about flawed social and environmental practices and policies by, for example, buying organic foods or fair-trade products. Unless nearly everyone participates, however, the impact of individual consumer consciousness is ineffective. Is Shame Necessary? presents us with a trenchant case for public shaming as a nonviolent form of resistance that can challenge corporations and even governments to change policies and behaviors that are detrimental to the environment. Jennifer Jacquet argues that public shaming, when it has been retrofitted for the age of social media and aimed in the proper direction, can help compensate for the limitations of guilt in a globalized world. Jacquet leaves us with a new understanding of how public shame, when applied in the right way and at the right time, has the capacity to keep us from failing other species in life’s fabric and, ultimately, from failing ourselves.

The Politics Presidents Make: Leadership from John Adams to Bill Clinton


Stephen SkowronekLyndon B. Johnson - 1993
    In an afterword to this new edition, the author examines "third way" leadership as it has been practiced by Bill Clinton and others. These leaders are neither great repudiators nor orthodox innovators. They challenge received political categories, mix seemingly antithetical doctrines, and often take their opponents' issues as their own.

Classified Woman


Sibel Edmonds - 2012
    history—takes us on a surreal journey that begins with the secretive FBI and down the dark halls of a feckless Congress to a stonewalling judiciary and finally, to the national security whistleblowers movement she spearheaded. Having lived under Middle East dictatorships, Edmonds knows firsthand what can happen when government is allowed to operate in secret. Hers is a sobering perspective that combines painful experience with a rallying cry for the public’s right to know and to hold the lawbreakers accountable. With U.S. citizens increasingly stripped of their rights in a calibrated media blackout, Edmonds’ story is a wake-up call for all Americans who, willingly or unwillingly, traded liberty for illusive security in the wake of 9/11.