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The Power of Limits: Proportional Harmonies in Nature, Art, and Architecture


György Doczi - 1981
    These images are awesome not just for their beauty alone, but because they suggest an order underlying their growth, a harmony existing in nature. What does it mean that such an order exists; how far does it extend? The Power of Limits was inspired by those simple discoveries of harmony. The author went on to investigate and measure hundreds of patterns—ancient and modern, minute and vast. His discovery, vividly illustrated here, is that certain proportions occur over and over again in all these forms. Patterns are also repeated in how things grow and are made—by the dynamic union of opposites—as demonstrated by the spirals that move in opposite directions in the growth of a plant. The joining of unity and diversity in the discipline of proportional limitations creates forms that are beautiful to us because they embody the principles of the cosmic order of which we are a part; conversely, the limitlessness of that order is revealed by the strictness of its forms. The author shows how we, as humans, are included in the universal harmony of form, and suggests that the union of complementary opposites may be a way to extend that harmony to the psychological and social realms as well.

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


Jeff Fromm - 2013
    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Advertising for People Who Don't Like Advertising


KesselsKramer - 2012
    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

The Third Teacher


OWP/P Architects - 2010
    Written for anyone who has school-age children in their life, from educators and education decision-makers to parents and community activists, this book is intended to ignite a blaze of discussion and initiative about environment as an essential element of learning. Including a wealth of interviews, facts, statistics, and stories from experts in a wide range of fields, this book is a how-to guide to be used to connect with the many organizations, individuals, and ideas dedicated to innovating and improving teaching and learning. Contributors include children’s singer and advocate Raffi, author and creativity consultant Sir Ken Robinson, scientist and environmentalist David Suzuki, inventor James Dyson, and other experts who are working to create fresh solutions to problems and create a new blueprint for the future of education.

This is Home: The Art of Simple Living


Natalie Walton - 2018
    It's about living simply – finding the essence of what makes you happy at home and creating spaces that reflect your needs and style. Filled with clever ideas and creative spaces it shows that you don't need a huge budget to create a beautiful home. This is Home provides examples and case studies of places with a global and timeless feel that haven't always been renovated in the traditional sense but are true homes.Featuring eight case studies from Australia, the US and Europe, and nearly 200 color photographs, This is Home will inspire you with beautiful, authentic places you want to be – today.Chapters include:The big picture: how to determine your decorating personality, and what's authentic for you.Starting over: let go of the past and create a home for the person you are today, with a focus on decision-making and the art of editing.Living for now: Work out a budget for your time and money using your values as a guide. Where you can spend and save when it comes to creating lasting interiors.The Art of ingenuity: Think creatively, not expensively, when it comes to making changes at home. Going beyond the usual suspects can help you to create a home that's distinctively yours.The poetry of space: Successful spaces are all about addition and subtraction, positive and negative. How to create balance within a room while reflecting your decorating style.The feel of a home: Create interiors that make you feel, and have an emotional connection. How to introduce decorative elements that make for authentic interiors.Surrounding spaces: Key ideas to consider when creating your place in relation to its environment - from the surrounding landscape to local community.Maintaining the focus: Ways to evolve what's important for you and keep focussed on your aesthetic and lifestyle.Happy renewal: How to keep your home fresh without exhausting or expensive overhauls.Rest and revive: How our homes can function as a place to rest our bodies, rejoice in our relationships and restore our values.

The Designer's Dictionary of Color


Sean Adams - 2017
    Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Nomadic Furniture


James Hennessey - 1973
    How to Build and where to Buy Lightweight Furniture that Folds, Collapses, Stacks, Knocks-down, Inflates Or Can be Thrown Away and Re-cycledBeing Both a Book of Instruction and a Catalog of Access for Easy Moving

Make Space: How to Set the Stage for Creative Collaboration


Scott Doorley - 2011
    Hackett, President and CEO, SteelcaseAn inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration.Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate.Inside are: Tools--tips on how to build everything from furniture, to wall treatments, and rigging Situations--scenarios, and layouts for sparking creative activities Insights--bite-sized lessons designed to shortcut your learning curve Space Studies--candid stories with lessons on creating spaces for making, learning, imagining, and connecting Design Template--a framework for understanding, planning, and building collaborative environments Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.

Travel Home: Design with a Global Spirit


Caitlin Flemming - 2019
    Touring the homes of leaders in global design who share a deep affection for travel, the book explores interiors with influences as widespread as Marrakesh, Paris, Cuba, Tokyo, Portugal, and beyond. Vivid photography is supplemented with insightful essays, interviews, and hardworking tips for cultivating your own global home. For globetrotters and armchair travelers alike, Travel Home showcases the interplay between travel and design, revealing how we can take inspiration from the beauty we experience in the world and bring it into our everyday lives.

Sustainable Urbanism: Urban Design with Nature


Douglas Farr - 2007
     Providing a historic perspective on the standards and regulations that got us to where we are today in terms of urban lifestyle and attempts at reform, Douglas Farr makes a powerful case for sustainable urbanism, showing where we went wrong, and where we need to go. He then explains how to implement sustainable urbanism through leadership and communication in cities, communities, and neighborhoods. Essays written by Farr and others delve into such issues as: Increasing sustainability through density. Integrating transportation and land use. Creating sustainable neighborhoods, including housing, car-free areas, locally-owned stores, walkable neighborhoods, and universal accessibility. The health and environmental benefits of linking humans to nature, including walk-to open spaces, neighborhood stormwater systems and waste treatment, and food production. High performance buildings and district energy systems. Enriching the argument are in-depth case studies in sustainable urbanism, from BedZED in London, England and Newington in Sydney, Australia, to New Railroad Square in Santa Rosa, California and Dongtan, Shanghai, China. An epilogue looks to the future of sustainable urbanism over the next 200 years. At once solidly researched and passionately argued, Sustainable Urbanism is the ideal guidebook for urban designers, planners, and architects who are eager to make a positive impact on our--and our descendants'--buildings, cities, and lives.

Walkscapes: El andar como práctica estética/Walking as an Aesthetic Practice


Francesco Careri - 2005
    Here, walking is seen as an autonomous form of art, a primary act in the symbolic transformation of the territory, an aesthetic instrument of knowledge and a physical transformation of the "negotiated" space, which is converted into an urban intervention. From primitive nomadism to Dada and Surrealism, from the Lettrist to the Situationist International, and from minimalism to Land Art, this book narrates the perception of landscape through a history of the traversed city.

Lo–Tek: Design by Radical Indigenism


Julia Watson - 2019
    Influenced by a confluence of humanism, colonialism, and racism, this mythology ignored local wisdom and indigenous innovation, deeming it primitive. Today, we have slowly come to realize that the legacy of this mythology is haunting us.Designers understand the urgency of reducing humanity’s negative environmental impact, yet perpetuate the same mythology of technology that relies on exploiting nature. Responding to climate change by building hard infrastructures and favoring high-tech homogenous design, we are ignoring millennia-old knowledge of how to live in symbiosis with nature. Without implementing soft systems that use biodiversity as a building block, designs remain inherently unsustainable.Lo―TEK, derived from Traditional Ecological Knowledge, is a cumulative body of multigenerational knowledge, practices, and beliefs, countering the idea that indigenous innovation is primitive and exists isolated from technology. It is sophisticated and designed to sustainably work with complex ecosystems.With a foreword by anthropologist Wade Davis and four chapters spanning Mountains, Forests, Deserts, and Wetlands, this book explores thousands of years of human wisdom and ingenuity from 20 countries including Peru, the Philippines, Tanzania, Kenya, Iran, Iraq, India, and Indonesia. We rediscover an ancient mythology in a contemporary context, radicalizing the spirit of human nature.

Atomic Ranch: Design Ideas for Stylish Ranch Homes


Michelle Gringeri-Brown - 2006
    Mid-century ranches (1946-1970) range from the decidedly modern gable-roofed Joseph Eichler tracts in the San Francisco Bay area and butterfly wing houses in Palm Springs, Florida, to the unassuming brick or stucco L-shaped ranches and split-levels so common throughout the United States.

The Unknown Craftsman: A Japanese Insight Into Beauty


Soetsu Yanagi - 1972
    What is the value of things made by an anonymous craftsman working in a set tradition for a lifetime? What is the value of handwork? Why should even the roughly lacquered rice bowl of a Japanese farmer be thought beautiful? The late Soetsu Yanagi was the first to fully explore the traditional Japanese appreciation for objects born, not made.Mr. Yanagi sees folk art as a manifestation of the essential world from which art, philosophy, and religion arise and in which the barriers between them disappear. The implications of the author's ideas are both far-reaching and practical.Soetsu Yanagi is often mentioned in books on Japanese art, but this is the first translation in any Western language of a selection of his major writings. The late Bernard Leach, renowned British potter and friend of Mr. Yanagi for fifty years, has clearly transmitted the insights of one of Japan's most important thinkers. The seventy-six plates illustrate objects that underscore the universality of his concepts. The author's profound view of the creative process and his plea for a new artistic freedom within tradition are especially timely now when the importance of craft and the handmade object is being rediscovered.

Visual Thinking


Rudolf Arnheim - 1969
    In this seminal work, Arnheim, author of The Dynamics of Architectural Form, Film as Art, Toward a Psychology of Art, and Art and Visual Perception, asserts that all thinking (not just thinking related to art) is basically perceptual in nature, and that the ancient dichotomy between seeing and thinking, between perceiving and reasoning, is false and misleading. An indispensable tool for students and for those interested in the arts.