With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality.“Blindspot” is the authors’ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups—without our awareness or conscious control—shape our likes and dislikes and our judgments about people’s character, abilities, and potential.In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot.The title’s “good people” are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and “outsmart the machine” in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds.Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change readers for years to come.Praise for Blindspot  “Conversational . . . easy to read, and best of all, it has the potential, at least, to change the way you think about yourself.”—Leonard Mlodinow, The New York Review of Books  “Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”—The Washington Post  “Banaji and Greenwald deserve a major award for writing such a lively and engaging book that conveys an important message: Mental processes that we are not aware of can affect what we think and what we do. Blindspot is one of the most illuminating books ever written on this topic.”—Elizabeth F. Loftus, Ph.D., distinguished professor, University of California, Irvine; past president, Association for Psychological Science; author of Eyewitness Testimony   “A wonderfully cogent, socially relevant, and engaging book that helps us think smarter and more humanely. This is psychological science at its best, by two of its shining stars.”—David G. Myers, professor, Hope College, and author of Intuition: Its Powers and Perils   “[The authors’] work has revolutionized social psychology, proving that—unconsciously—people are affected by dangerous stereotypes.”—Psychology Today“An accessible and persuasive account of the causes of stereotyping and discrimination . . . Banaji and Greenwald will keep even nonpsychology students engaged with plenty of self-examinations and compelling elucidations of case studies and experiments.”—Publishers Weekly   “A stimulating treatment that should help readers deal with irrational biases that they would otherwise consciously reject.”—Kirkus Reviews

    Every aircraft is equipped with an almost indestructible black box. When there is an accident, the box is opened, the data is analyzed, and the reason for the accident excavated. This ensures that procedures are adapted so that the same mistake doesn’t happen again. With this method, the industry has created an astonishing safety record.For pilots working in a safety-critical industry, getting it wrong can have deadly consequences. But most of us have a relationship with failure that impedes progress, halts innovation, and damages our lives. We don’t acknowledge it or learn from it —though we often think we do.Moving from anthropology to psychology and from history to complexity theory, Matthew Syed explains why even when we think we have 20/20 hindsight, our vision’s still fuzzy. He offers a radical new idea: that the most important determinant of success in any field, whether sports, business, or life, is an acknowledgment of failure and a willingness to engage with it. This is how we learn, progress and excel. This approach explains everything from biological evolution and the efficiency of markets to the success of the Mercedes F1 team and the mindset of David Beckham.Using a cornucopia of interviews, gripping stories, and sharp-edged science, Syed explores the intimate relationship between failure and success, and shows why we need to transport black box thinking into our own lives. If we wish to unleash our potential, we must diagnose and break free of our failures. Part manifesto for change, part intellectual adventure, this groundbreaking book reveals how to do both.

    Our passions and talents may actually surprise us. In Mindshift, Barbara Oakley tells the stories of people who have overcome learning "handicaps" of all kinds—such as Imposter's Syndrome and advancing age—and shows how we can turn perceived weaknesses into strengths. For example, people may feel like they're at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators—they bring valuable insights from one discipline to another. The power of simple persistence in building talent is also often underestimated. Dr. Oakley reveals the latest neuroscientific insights into how our brains change when we learn something new. She shares strategies for learning that are backed by brain science, including practical exercises to apply in our own lives.

    Lucky for you, publishing insiders Sam Barry and Kathi Kamen Goldmark have laid out the blueprint for what you want--your book. From transforming an idea into a manuscript to finding an agent to working with an editor to marketing your book, BookPage's Author Enablers are here to assist you every step of the way. And they've brought some backup with original insight from literary superstars like Stephen King, Amy Tan, Rita Mae Brown, and more.It's everything you would ever want--and need--to know about the industry from the inside out.Praise for Write That Book Already! The Tough Love You Need To Get Published Now"This is THE book that every would-be author needs to own. It's full of incredibly practical advice about how to write and sell a book -- finding an agent, writing a proposal, dealing with an editor, boosting sales -- and on top of that, it's also probably the funniest thing every written about how to get published. Write That Book Already! is a gem." -- Scott Turow, author of Presumed Innocent and Innocent"Write That Book Already! is the perfect companion to writer's angst, brimming with wise advice for all scribes, including myself." -- Amy Tan, author of Saving Fish From Drowning

     This Unofficial Guide unveils many of the hidden secrets to promoting your published book. How can I get my book into the Hot New Releases? How can I get my book to appear along side the Best Sellers on Amazon? How can I pick the best book category for my book, and why are they hidden from me in Kindle Direct Publishing (KDP)? I’m now going to show you the answers. I’m going to tell you what is really going on. This Kindle book is quite literally a cheat sheet, a short cut to your biggest challenge on Amazon: Getting discovered. Get your copy now!

    Dennett has engaged questions about science and the workings of the mind. His answers have combined rigorous argument with strong empirical grounding. And a lot of fun.Intuition Pumps and Other Tools for Thinking offers seventy-seven of Dennett’s most successful "imagination-extenders and focus-holders" meant to guide you through some of life’s most treacherous subject matter: evolution, meaning, mind, and free will. With patience and wit, Dennett deftly deploys his thinking tools to gain traction on these thorny issues while offering readers insight into how and why each tool was built.Alongside well-known favorites like Occam’s Razor and reductio ad absurdum lie thrilling descriptions of Dennett’s own creations: Trapped in the Robot Control Room, Beware of the Prime Mammal, and The Wandering Two-Bitser. Ranging across disciplines as diverse as psychology, biology, computer science, and physics, Dennett’s tools embrace in equal measure light-heartedness and accessibility as they welcome uninitiated and seasoned readers alike. As always, his goal remains to teach you how to "think reliably and even gracefully about really hard questions."A sweeping work of intellectual seriousness that’s also studded with impish delights, Intuition Pumps offers intrepid thinkers—in all walks of life—delicious opportunities to explore their pet ideas with new powers.

    Now they've developed the action plan that women all over the country requested - a guide to negotiation that starts before you get to the bargaining table.Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve whether it's a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what you're really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise on both sides. Guided step-by-step, you'll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.This collaborative, problem-solving approach will propel you to new places both professionally and personally and open doors you thought were closed. Because if you never hear no, you're not asking enough.

    WRITING FICTION FOR ALL YOUR WORTH contains the best of James Scott Bell's articles and blog posts on writing, easily searchable under these headings: The Writing World, The Writing Life, and The Writing Craft. You'll learn about the 6 critical success factors for bestselling fiction, how to write un-put-downable action scenes, and how to capture the interest of an agent. The keys to a dynamic opening page are revealed, and just as important, what NOT to do in the opening. There's plenty of inside information on what agents and editors say they're looking for and detailed instructions on how to write a stress free query. You'll learn what to put on your LAST page, when to use italics, how to write with courage. And a whole lot more.And you'll get never before published material, including an first-ever look into Jim's secret writing notebook, the manual he put together over the years for his own use in writing numerous bestsellers. For the first time he's sharing a glimpse into the notes he compiled on his way to publishing success.Plus, a special module on getting into e-publishing, which you must read if you want to have a career selling e-books successfully. ADDED BONUS: Interviews with some of the top writers working today: Jeffery Deaver, Tess Gerritsen, Brad Thor, David Baldacci, Carla Neggers, David Morrell, Alex Kava, Michael Palmer, Eric Van Lustbader, Steve Martinia, plus debut authors Sarah Pekkanen and Boyd Morrison. You will be inspired and instructed by these consummate pros as they share their writing secrets with you. What they're saying about James Scott Bell:"I needed advice before I tried to write a novel. The usual axiom — write what you know — wasn't helpful. So I turned to James Scott Bell. He taught me how to structure a great entrance — the equivalent of gliding down a spiral staircase in a wedding gown — and how to keep the next 400 pages from becoming as hopelessly tangled as the crumpled papers and wads of gum in my old desk. My novel sold." – Sarah Pekkanan, author of The Opposite of Me"I read PLOT & STRUCTURE in a single sitting, gasping and trying not to scream, while trapped in a flooded hospital all alone with a serial killer. Okay, not really, but after reading James Scott Bell's book, I can't help thinking that a good blurb should grab the reader with an interesting character and a compelling situation. I am inspired by Bell's enthusiastic approach, and am impressed with his numerous, helpful insights into the craft of storytelling. I recommend his book highly — especially the ending, where it turns out I WAS the serial killer." - Bill Marsilii, screenwriter, Déjà vu"If Jim Bell is teaching and I'm within a hundred miles, you can bet I'll be there! His commitment to the craft of writing is surpassed only by his enthusiasm for passionate storytelling." – Angela E. Hunt, bestselling novelist

    Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process, as they wrote and published a book in 30 days, from scratch, in front of the world.In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half worth of fiction). The next year they showed the world how they did it.In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.

    If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. * Help you create a step-by-step, customized plan to start and grow your business * Show you how to manage your time so you can have a business-and life-that you love * Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms *Teach you how to use marketing to reach the right people in the right way

    I write poetry... I believe poetry is a primal impulse within all of us. I believe we are all capable of it and furthermore that a small, often ignored corner of us positively yearns to try it. —Stephen Fry, The Ode Less Travelled Stephen Fry believes that if one can speak and read English, one can write poetry. Many of us have never been taught to read or write poetry and think of it as a mysterious and intimidating form. Or, if we have been taught, we remember uncomfortable silence when an English teacher invited the class to "respond" to a poem. In The Ode Less Travelled, Fry sets out to correct this problem by giving aspiring poets the tools and confidence they need to write poetry for pleasure. Fry is a wonderfully engaging teacher and writer of poetry himself, and he explains the various elements of poetry in simple terms, without condescension. His enjoyable exercises and witty insights introduce the concepts of Metre, Rhyme, Form, Diction, and Poetics. Aspiring poets will learn to write a sonnet, on ode, a villanelle, a ballad, and a haiku, among others. Along the way, he introduces us to poets we've heard of, but never read. The Ode Less Travelled is a lively celebration of poetry that makes even the most reluctant reader want to pick up a pencil and give it a try. BACKCOVER: Advanced Praise: “Delightfully erudite, charming and soundly pedagogical guide to poetic form… Fry has created an invaluable and highly enjoyable reference book.” —Publishers Weekly “A smart, sane and entertaining return to the basics… If you like Fry’s comic manner… this book has a lot of charm… People entirely fresh to the subject could do worse than stick with his cheerful leadership.” —The Telegraph (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK) "If you learn how to write a sonnet, and Fry shows you how, you may or may not make a poem. But you will unlock the stored wisdom of the form itself." —Grey Gowrie, The Spectator (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK)

    Nonviolent Communication partners practical skills with a powerful consciousness and vocabulary to help you get what you want peacefully.In this internationally acclaimed text, Marshall Rosenberg offers insightful stories, anecdotes, practical exercises and role-plays that will dramatically change your approach to communication for the better. Discover how the language you use can strengthen your relationships, build trust, prevent conflicts and heal pain. Revolutionary, yet simple, NVC offers you the most effective tools to reduce violence and create peace in your life—one interaction at a time.Over 150,000 copies sold and now available in 20 languages around the world. More than 250,000 people each year from all walks of life are learning these life-changing skills.

    In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.The Ego is the Enemy draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures like Howard Hughes, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, all of whom reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.But why should we bother fighting ego in an era that glorifies social media, reality TV, and other forms of shameless self-promotion?  Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

    Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story.It uses that insight to discuss how to write more effectively. Integrating lessons from other genres of writing with those from the author's years of experience as author, reviewer, and editor, the book shows scientists and students how to present their research in a way that is clear and that willmaximize reader comprehension.The book takes an integrated approach, using the principles of story structure to discuss every aspect of successful science writing, from the overall structure of a paper or proposal to individual sections, paragraphs, sentences, and words. It begins by building core arguments, analyzing why somestories are engaging and memorable while others are quickly forgotten, and proceeds to the elements of story structure, showing how the structures scientists and researchers use in papers and proposals fit into classical models. The book targets the internal structure of a paper, explaining how towrite clear and professional sections, paragraphs, and sentences in a way that is clear and compelling. The ideas within a paper should flow seamlessly, drawing readers along. The final section of the book deals with special challenges, such as how to discuss research limitations and how to writefor the public.Writing Science is a much-needed guide to succeeding in modern science. Its insights and strategies will equip science students, scientists, and professionals across a wide range of scientific and technical fields with the tools needed to communicate effectively.